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The Most Important Features of an eCommerce Site’s Design

January 18, 2018 - 12 Comments

You have a plan to sell online. You’ve decided what you’re going to sell, you’ve decided to use WooCommerce, and now you need to design your store.

This stage can be difficult. Finding that perfect theme, or even selecting a designer who understands your goals, can eat up time you don’t have. And if you’ve never sold online before, you might feel as if you’re searching for something that just “looks nice,” without having a solid grasp on what’s really important.

To help you understand what’s crucial and what’s not, you should know what the most important features of a store’s design actually are. This will help you separate the designs that “look nice” from those that perform well.

Let’s take a look at the most important features of your WooCommerce store’s design so you can get started on that next crucial stage.

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The First 5 Things You Should Customize in WooCommerce

June 7, 2016 - 4 Comments

Starting a WooCommerce store? You’ve got a lot to consider, from what you plan on selling to how you’re going to market it.

Deciding what to start with first is tricky. As you’re setting up your store, you have a lot of decisions to make, and likely not a lot of time to make them in. You may wonder what you should set up or customize first to make the rest of the process as smooth as possible.

To help you properly prioritize, we’ve put together this short list of the first few things you should customize in WooCommerce. These items will get you started on the right foot and ensure you have the groundwork covered before you add products or set up marketing methods.

Let’s take a look at the first five things that should be customized on any new WooCommerce site, plus some helpful articles that will give you a deeper dive into getting these aspects right as you work on building your store.

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10 Design Elements to Avoid for a Professional-Looking Site

November 11, 2014 - 3 Comments

Most online store design rules are common sense, e.g. no music players unless you’re selling music. I think we’ve all got a handle on that one – it’s been a long time since I’ve seen anyone break it.

There are others that should be common sense, too, but some people still don’t follow them. Like the one that says you need to double-check your spelling, because if you can’t get their/there/they’re down, no one’s going to trust you with their credit card information. But those are still simple enough that we don’t need to spell them out again (and again).

The ones we’re interested in are the ones that aren’t intuitive, or that many online businesspeople – especially the newer ones – might not have even realized they’re breaking.

So if your e-store includes any of the following items, remove them immediately. They’re giving your viewers eyestrain, killing your conversion rate, and hurting your attempts to be taken seriously.

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