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Must-have extensions for selling digital goods

April 7, 2017 - 9 Comments

There are some huge advantages to selling digital products. There’s no need to package and ship anything, fewer costs associated with stocking and managing products, and you can usually get new items added to your store in way less time.

But these products come with their own set of challenges. Have you ever tried to photograph a digital product? Or write a compelling product description about a downloadable file? It’s not so easy.

Setting up an amazing digital goods store with WooCommerce (or simply selling a few downloadable items) takes some smart choices. Lucky for you, we’ve got a whole bunch of extensions that will help make those choices easier, and maybe even kick your sales up a notch.

Here are four extensions we think are must-haves for digital goods stores, whether you’re a seasoned pro or just getting started.

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How to create helpful resources for your product pages

February 18, 2016 - 1 Comment

Quite a few factors go into a shopper’s decision to buy one of your products. They’ll want to know if it meets their needs, they’ll check to see if it’s reasonably priced, they’ll take a look at reviews… you get the idea.

For some products, potential customers consider much more than needs, price, and social proof. They also look for things like ease of assembly, long-term usability, and creative potential.

How can you convey these factors to shoppers? Sure, you could add more details to your copywriting or bullet points. But sometimes the best way to show what your products are capable of is by adding helpful, explanatory resources that can be viewed or downloaded.

Today, we’re going to show you how to create product resources that will make your visitors more motivated to buy from you. Interested? Let’s get started.

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Tips for Selling Digital Products with WooCommerce

February 4, 2016 - 7 Comments

Not all eCommerce stores specialize in physical products. Some — perhaps yours? — are about the business of selling digital products, like audio files, books, PDFs, video tutorials, games, or even stock photography.

Stores with digital products might not look different from those with physical ones, but they aren’t exactly the same. In fact, they require careful handling, and attention paid to different aspects that may not even need considered otherwise.

If you have or are starting a store with digital or downloadable products, following a few specific guidelines can ensure that your customers are happy with their purchases. It can also help you create a shopping experience that converts more shoppers into paid customers, and even draws more searchers to your store.

Let’s take a look at some tips that can help you create a stronger digital store using WooCommerce.

Got an existing WooCommerce store selling digital products and looking to drive more sales? Try One Page Checkout.

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