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Google Shopping Ads – A Must

March 21, 2019 - 14 Comments

Get your products to the top of the world’s most powerful search engine with WooCommerce’s automated Google Shopping advertising extension.

How do People Find Products Today?

How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below.

What is Google Shopping?

Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when shoppers are searching for them on Google. Unlike traditional Google Search text ads, Shopping ads show an eye catching ad that includes a product image and other valuable info. This gives shoppers a powerful preview to help them make purchase decisions directly as they search.



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Google Shopping for WooCommerce: How to Set Up Your Product Feed

July 26, 2018 - 8 Comments

Google Shopping ads  — those graphic product ads you see at the top of a page of search results — are a visual, dynamic way to attract online shoppers to your store right from Google.

If you’re selling with WooCommerce, your products can show up there too! To run Shopping ads you’ll need a feed of your products to share with Google — and there are extensions, like WooCommerce Google Product Feed, specifically created to help you do that.

Google Shopping Ads Increase Visibility and Conversions

Shopping ads appear before Google text ads, and include basic product data like titles, images, prices, and reviews, as well as promotions:

A screenshot of Google Shopping ads in action

You control the product information displayed, which makes it easier for customers are  to find the exact items they’re looking for — and therefore more likely to make a purchase.

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