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Don’t Let eCommerce Checkout Chase Customers Away

February 14, 2019 - 14 Comments

Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really do love online shopping, few rave about the actual buying experience.

We shop for goods and services we need or want. Whether or not we enjoy the shopping experience is partly a personal preference, partly the ability of the merchant to read customers. Unlike brick and mortar store owners, eCommerce businesses don’t have the opportunity to judge body language and see if customers appear satisfied. At best, they can offer real-time or automated chat assistance.

When it comes to the ultimate shopping commitment, brick and mortar stores have it pretty easy. They take the payment, swipe (usually), and bag items small enough to be carried. Customers rarely change their minds and literally abandon a shopping cart once they get in line to buy.

If only eCommerce business owners had it this easy! Instead, they are presented with depressing website statistics that point out cart abandonment and site bounce rates. They don’t have a chance to turn the charm on customers who are about to make a quick exit.

While a creative, thoughtful designer can make an eCommerce site a straightforward and satisfying shopping experience, parting with your money is never fun. But there are ways to make the actual checkout process less of a hassle for customers, and maybe even lower the cart abandonment rate in the process.

Don’t Let eCommerce Checkout Chase Customers Away.


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Determining if Guest Checkout is Right For Your Store

December 29, 2017 - 5 Comments

As our online activities increase, so do the number of online accounts in our names. It seems as if nearly every website out there asks you to “sign up” or “sign in” — and the process is hardly ever simple. Nor are these accounts held to the same standards from one site to the next, leading to forgotten or even insecure passwords.

No one wants to create yet another account unless there’s a clear benefit to doing so. Shoppers will even go to great lengths to avoid signing in to complete a purchase, up to and including completely abandoning their cart in favor of a different store.

In short: customers everywhere are suffering from new account fatigue, and it could be hurting your store.

The obvious solution to this issue is the option of a guest checkout option, which doesn’t require shoppers to create an account or save any personal information to complete a purchase. However, adding guest checkout isn’t a smart move for every online store, and it could actually cause more problems than it solves in some cases.

Let’s have a look at how you can decide if guest checkout is a good fit for your store, based on a few important criteria like order frequency, the possibility of reorders, and the overall benefit of customer accounts.

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Deciding when it’s right to require an account

March 9, 2016 - 1 Comment

In the world of eCommerce, the idea of forcing a potential customer to do anything fills us with dread. We use calls to action and marketing messages on the time, but the thought of demanding an action from a visitor… that’s just too much pressure, isn’t it?

This thought process is likely why so many online stores shy away from requiring an account at checkout. Why risk losing out on a sale? Why demand something that isn’t required if it might cause you to miss out on an opportunity to make money?

The thing is, sometimes you should be requiring your customers to create an account — perhaps even long before they get to the checkout page. While forcing registration might sound like a bad idea, it’s not always something you should actively avoid. In fact, getting those accounts created can benefit some sites.

Today, we’re here to help you decide when it’s right to require your visitors to sign up and log in — whether that’s right away, during checkout, or not at all. Read on to learn more.

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