Let’s get this out of the way: lead capturing is just giving people what they’re looking for.
To expand on that definition, it’s the process of guiding them in the direction of information that’ll get them interested in you.
It begins as soon as they see your ad and click on it, ends when they buy a product, and is implemented through what’s called a Lead Capture System.
A Lead Capture System, or Lead Management System, is really just a fancy term for your website’s sales process.
It consists of targeted marketing, a landing page with clear instructions for what you want them to do and how to get in contact with you, and finally, a way of getting in touch with them afterwards.
Let’s take those steps in order.