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The 6 Best Free Tools for Building eCommerce Landing Pages

January 7, 2015 - 8 Comments

It’s essential that your website has a strong landing page for each goal action that you want your visitors to take. However, that can quickly get expensive…

…if you go with the immediately available options, that is. With a little inventiveness and some research, you can find plenty of ways to build one for free.

Today, I’ve done some of that research for you. Here are some tools that you can use to design, build, and track a perfectly competent landing page with no money out of your pocket.

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How to Implement Lead Capture More Effectively

September 2, 2014 - 1 Comment

Effective Lead CaptureLet’s get this out of the way: lead capturing is just giving people what they’re looking for.

To expand on that definition, it’s the process of guiding them in the direction of information that’ll get them interested in you.

It begins as soon as they see your ad and click on it, ends when they buy a product, and is implemented through what’s called a Lead Capture System.

A Lead Capture System, or Lead Management System, is really just a fancy term for your website’s sales process.

It consists of targeted marketing, a landing page with clear instructions for what you want them to do and how to get in contact with you, and finally, a way of getting in touch with them afterwards.

Let’s take those steps in order.

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