They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear.
From clear vision to competitive company
Even in the beginning, Marien had a clear idea of what his company was about. “Mariener offers no-nonsense eyewear with a clean, high-performance design at entry-level prices,” he says.
Representing The Netherlands in his branding was also important, demonstrated by generous splashes of orange, the national color of the country, throughout his website.