The holiday season can bring about something of a curious change in customer behavior:
Shoppers that might usually wait patiently for deliveries become frantic with delays. Out of stock notifications do not go down well. And your inbox might get some surprises!
The holidays also change the way shoppers navigate your store. If someone knows exactly what they want, they’ll probably turn to site search — but holiday shoppers are more likely to use your menus, widgets, footer, and other navigational options to browse.
If your store’s navigation isn’t useful for holiday shoppers, it can lead to them ditching you for a competitor. Shoppers just don’t have the time or the patience to struggle with confusing menus or missing pages this time of year… which means that your mistakes here could be costly.
Here are a few things navigational things to consider for best-serving busy holiday shoppers.