Remember that the first goal of blogging is not just to get more traffic, but to get a specific outcome. You want more subscribers, more sales, or more people engaging with your brand.
Despite the internet’s collective dream of “going viral,” that’s not the best way to build a customer base. Having a million hits on one post – and no others – won’t do much for your business. Traffic on its own isn’t very useful if it doesn’t convert.
So instead of aiming for massive popularity, it’s better to steadily build interest in your brand among an audience that may be smaller but more devoted.