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How to Maximize Online Store Conversions With Compelling Blog Posts

October 7, 2014 - 2 Comments

Remember that the first goal of blogging is not just to get more traffic, but to get a specific outcome. You want more subscribers, more sales, or more people engaging with your brand.

Despite the internet’s collective dream of “going viral,” that’s not the best way to build a customer base. Having a million hits on one post – and no others – won’t do much for your business. Traffic on its own isn’t very useful if it doesn’t convert.

So instead of aiming for massive popularity, it’s better to steadily build interest in your brand among an audience that may be smaller but more devoted.

There’s a process to this, and it’s often difficult to get right, but I’ll take you through the basics you need to get started:

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5 Ways To Build A Better Landing Page for Your Online Store

October 6, 2014 - 1 Comment

Technically, a landing page is any website your customers arrive on.  However, the term is usually used to refer to a standalone web page distinct from your main website that’s been designed for the strict purpose of selling something or gathering information. As such, you might have guessed they’re important. Landing pages are where visitors become leads and where the curious become the interested.

It often takes a ton of trials and edits to craft a good landing page, but all of them have a few things in common. In this article, I’ll tell you what they are and how you can nail them on your first try.

To start with, make sure you…

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7 Things You Need to Do Before Launching an Online Store

September 22, 2014 - 2 Comments

Launching an Online StoreGearing up for the big launch of your online store can be a bit overwhelming.

After all, there are a lot of factors to take into consideration. Is your site as good as it can be? Are your products interesting enough to capture attention? Is there a market for them?

These are things that you take care of in the early planning stages of your business – when it’s more of an “on paper” thing than a “real” thing. I’m going to assume you’ve got your bases covered on that stuff.

For now, I want to talk about the things you need to do right before you hit publish on that e-commerce site you’ve been working on day and night. Those things that, when done properly, can launch your business head and shoulders above the competition.

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Mobile App or Mobile Web? Do You Need Both for Your Online Store?

September 8, 2014 - 3 Comments

Mobile Site and Mobile AppsIf you have a business of any sort, you need to have a website. Plain and simple.

Reaching out to customers is a lot more than just putting out huge signs on the street corners are taking out ads in the local newspaper. These days, it’s a no-brainer that all businesses need to have a website.

But take a look around. Most likely you’ll catch someone browsing through his smartphone or navigating the web on her tablet. These days, the world literally is at our fingertips thanks to the rising popularity of mobile devices.

For this reason, you absolutely must capitalize on this market. Otherwise, you stand to risk losing a ton of potential business. The question you may be asking yourself is, do I need a mobile website? What about a mobile app? Or do I need both?

Let’s spend some time here analyzing these questions.

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6 Ways to Better Use Coupons for Your Online Store

September 3, 2014 - 2 Comments

Coupons for Your Online StoreFirst of all, if you’re not offering coupon codes yet, you should be. It’ll definitely have an impact on your sales. The variety of online options for buying the same thing has trained customers to hunt for the best deals on everything. With twenty people selling a particular model of widget, it’s always wise to comparison-shop and your take their time to find the best deal on that particular item.

That’s why offering discounts can give you a distinct advantage in an indecisive customer’s mind.

In order for coupons to work to your maximum benefit, you have to know how to implement them. That’s why today, I’ll go over some ways to do just that.

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How to Implement Lead Capture More Effectively

September 2, 2014 - 1 Comment

Effective Lead CaptureLet’s get this out of the way: lead capturing is just giving people what they’re looking for.

To expand on that definition, it’s the process of guiding them in the direction of information that’ll get them interested in you.

It begins as soon as they see your ad and click on it, ends when they buy a product, and is implemented through what’s called a Lead Capture System.

A Lead Capture System, or Lead Management System, is really just a fancy term for your website’s sales process.

It consists of targeted marketing, a landing page with clear instructions for what you want them to do and how to get in contact with you, and finally, a way of getting in touch with them afterwards.

Let’s take those steps in order.

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How to Get More Reviews for Your Online Business – The Legit Way

August 27, 2014 - 3 Comments

Nine out of ten buying decisions are influenced by online reviews.

That alone should convince you they’re important. But, if you need another statistic, half of your customers trust reviews more than the opinions of their own friends and family  especially when it comes to major purchases like cars, computers and travel accommodations.

Reviews are also crucial for local SEO, making up a tenth of your ranking factors. When people Google your company, many of the first-page results will be from review sites. So it’s crucial that there’s something on them.

However, as we’ve mentioned in a previous article, trying to buy them will almost always work against you. Various sites have started to come down on people who’ve been caught messing with their reviews, and you definitely don’t want to end up wasting your money on something that’ll just get you banned. Most fake reviewers are pretty inept at hiding it, anyway. We wish we had a dime for every Amazon review that sounds like it was written by a grinning telemarketer.

So, how do you get genuine reviews? Well, if you have a customer base established, you can…

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How to Increase Your Cart Recovery Rate

August 21, 2014 - 6 Comments

Cart Recovery7 out of 10 customers abandon their shopping carts.

This is obviously a problem. Rusting carts litter the urban landscape, fuel the illegal scrapping industry, and…wait, wrong kind of carts.

I’m actually talking about the online variety, the abandonment of which is creating an even greater problem. People leaving e-stores in the middle of purchases cost retailers an estimated $18 billion annually.

But some experts suspect that it’s not the abandonment itself that’s the problem. In fact, it seems to be a normal part of the process leading to the decision to buy. The problem is that it took the e-commerce world too long to realize that.

Just a few years ago, 81% of online retailers assumed that the minute the browser window was closed, that was the end of the sales process. However, recent numbers are showing that with the right methods, plenty of wayward leads can be pulled back and converted into loyal customers.

But first, you have to know…

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Setting Up Local SEO for Your Online Store

August 20, 2014 - 5 Comments

Local SEO91% of American adults own a cell phone.

Of them, 63% are connected to the Internet. And of them, 46% use theirs to search for local products and services.

That, right there, is why local SEO is important.

Although it won’t get your site in front of as many eyeballs, local SEO makes up for it by fixing many of the global variety’s drawbacks.

The competition is nowhere near as fierce – it’s easier to land your widget store on the top page of search results when you’re only up against the other five in your hometown. And, the resulting traffic will be of more use to you – especially if you sell at a brick and mortar location as well as online.

And now that Google’s giving more real estate to local results, e-commerce is quickly beginning to see the benefits in thinking smaller. So if you want to bring in more traffic from your own backyard, these 5 steps will set you well on your way.

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5 Ways to Make Your Product Pages More Responsive

August 19, 2014 - 2 Comments

We no longer live in a world where a 12 inch black-and-white TV screen is our only window into the world. Whereas one television screen per household was more than anyone would even dream of decades ago, these days, we live in a multi-display world.

It’s not unimaginable for homes to have 3 or 4 LCD television sets, a couple of laptops, a desktop PC, an iPod and iPad, and a smartphone for every member of the family. Everyone is constantly surrounded by screens of all shapes and sizes.

With so many display screens being used to access websites, it can be a sticky situation for a web developer when designing a site that’s responsive to each type of display. You want your web pages to look fabulous on every screen. But rather than just focusing on one type of display, it’s crucial to design your site so that it appears properly on all screen types and sizes, including mobile devices.

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How to Select a Payment Processor for Your Online Store

August 15, 2014 - 5 Comments

Payment ProcessorIt seems straightforward. All a payment processor does is take money from the customer and stick it in your bank account, right?

However, that apparent simplicity is what makes the choice so difficult. With numerous providers offering what seems to be the same service, what advantages are there in choosing one over another? Like e-commerce in general, it’s not as simple as it seems. But that’s what we’re here for.

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What Online Store Model is Right for You? Pt 3: Dropship Goods

August 13, 2014 - 2 Comments

While a lot of people are excited about the prospect of making a decent living through selling items online, others may feel a little intimidated by the costs related to starting up and buying inventory – not to mention the potential hassle of dealing with orders and shipping out products.

These are legitimate concerns, yes, but there is a way to sell products online for a profit without exorbitant startup costs and massive amounts of inventory to invest in and store.

It’s called dropshipping.

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What Online Store Model is Right for You? Pt 2: Sell Wholesale Products

August 12, 2014 - 3 Comments

Thanks to the Internet, you can make money in ways you never could before in the e-commerce sector and even hit the big time if you’re lucky. Selling products through wholesaling is one of those ways.

This sales model isn’t just being used by big businesses anymore. Now just about anyone can harness the power of the net and develop their own online shop through which endless opportunities for profit awaits.

While there are other ways to sell online, in today’s post we’ll look at the world of wholesale products and whether or not it’s the right approach for you.

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What Online Store Model is Right for You? Pt 1: Create Your Own Products

August 11, 2014 - Leave a comment

When it comes to launching you new online store, coming up with an idea for a product is amongst the first but most important steps towards building a profitable online business.

You’ll need to decide how you’re going to get your hands on the products you intend to sell. There are a variety of options with regards to getting the products you’ll be selling, each with its own set of pros and cons. Should you make the product yourself? Should you have a manufacturer make it for you? Or should you buy wholesale or even dropship products?

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4 Key Things E-Commerce “Gurus” Have Mastered

August 5, 2014 - 3 Comments

E-Commerce GurusWhen you’re first getting started in the world of e-commerce, it’s not only expected that you read up on what other people have done, it’s encouraged.

There’s many an e-commerce “guru” out there claiming to know what’s up when it comes to selling online in the most effective way. However, how can you tell who knows their stuff from who’s just making noise?

I’ve put together four of the top things you should keep in mind when evaluating anyone who claims to be an e-commerce expert. Remember: real-world experience trumps theory, so always be mindful to take your advice from those who’ve put their ideas into practice and succeeded.

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Unleashing the Power of Video on Your E-Commerce Site

August 4, 2014 - 1 Comment

E-Commerce VideoEven though the almighty word still rules online, video has been gaining traction, especially over the past few years.

Just think of all the streaming video sites that have cropped up lately. Still, I find it interesting that video is so underutilized on e-commerce sites. Sure, some use it but not nearly as many as you’d think.

When there’s the opportunity ready and waiting to feature your products on video, why wouldn’t you include at least a few clips on your site?

If you want to learn how to make the most of video for your online store, keep reading. I’ll walk you through some helpful tips.

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