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The basic pages every electronics store needs

August 25, 2016 - Leave a comment

Selling electronics online is fun, you have to admit. Adding the newest and best technology to your store and watching customers scoop it up, thinking about what they’re going to accomplish with it, imagining their happy faces when they open the box — how can you not grin at that?

Still, it’s a challenge to get your store to the point where you’re selling to enough of those happy customers. There are a lot of things you can do to market your electronics or spread the word about your shop, but sometimes it all comes down to adding more helpful content.

There are a few basic pages that you can add to your consumer electronics store to drive more interest, increase purchases, and boost customer happiness. You might already have some of these pages, in fact! But some of them might be brand new to you, and worth pulling into your lineup.

Let’s take a look at the pages we recommend for electronics stores, and how a few real WooCommerce stores are using them in awesome and interesting ways.

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The basic pages a home goods store needs to succeed

July 21, 2016 - Leave a comment

A person’s home is a very personal thing — it’s where someone spends much of their time, meets with friends and family, and makes memories that will last for many years. So it only makes sense that decorating this home is a personal activity.

When a shopper comes to your furniture, wall decor, or home goods store in search of an addition to their home, they’re embarking on a process that probably feels very personal to them, and far more important than buying groceries or perhaps even clothing. If this feeling isn’t acknowledged, you’re likely to lose more customers than you gain.

One of the ways that you can better support the customers who are going through this personal journey is with strong on-site content. This content is most helpful when it takes the form of pages designed to make the purchasing process easier.

Let’s go over some of the basic pages you should consider adding to a home goods site, what purpose they serve in a customer’s journey, and how you can execute on them expertly.

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The pages an online food store needs to excel

July 7, 2016 - 2 Comments

Selling food online — especially fresh or frozen items — is a bit of a new concept. Even as other industries embraced the concept of eCommerce with open arms, food sellers hesitated, and with good reason: there were some crucial logistics to figure out first.

Fortunately, shipping food isn’t a foreign concept any longer — it’s now easier than ever to pack up and ship out fresh, frozen, bottled, and packaged treats of all kinds. So the battle has become convincing shoppers that it’s worth buying edible goods online instead of in a local store.

One way you can convince shoppers to take the plunge is with pages that educate them on your products, their benefits, and what your company is capable of. These pages allow potential customers to gain confidence prior to making a purchase, and decrease the chance that they’ll walk away from your store empty-handed.

Let’s have a look at some of the most important pages an online food store can have, and how they’ll help you find success.

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Must-have pages for online fashion stores

July 1, 2016 - 1 Comment

Building an epic fashion brand starts with, as you’d no doubt guess, epic products. There’s no fashion-savvy shopper alive who would settle for “decent-looking” shirts or jewelry that “sort of” holds up and wears well.

Building the epic store to match this brand and its products, though — that’s another thing altogether. No matter how incredible your clothing, jewelry, eyewear, or accessories are, a mediocre-looking and poorly constructed online store will drive more shoppers away than it will draw them in.

The components that go into your fashion store’s website have a bigger impact on your success than you might expect. One of those components is the pages you create to hold and convey information to potential customers — for example, details on your shipping times, the history of your company, how to get in touch with you, and so on. And it’s your duty as a store owner to be sure you’re not missing any of these crucial pages.

Today we’re going to take a look at some of the pages we think are must-haves for online fashion stores on their way to building an epic online presence. Whether you’re building a new store or doing a checkup on your current one, keep reading to find out which pages are crucial for you.

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Essential eCommerce pages you might have overlooked

April 29, 2016 - 3 Comments

When you’re creating a new online store, some pages and destinations are a given. You know you need a shopping cart and checkout page. There are the all-important pages for your products, too. And of course you’ve already created a page for your returns policy.

These aren’t all the pages that an eCommerce website needs to be successful, though. Many stores benefit from a few other pages that are often overlooked. And these pages take little to no time to create or update, so it’s worth your while to put in the effort.

Today we’re going to cover four types of eCommerce pages that you might have overlooked when creating your store:

  1. The “thank you” page,
  2. A shipping information page,
  3. The “no results found” page for your site search, and
  4. Your category pages.

We’ll talk about why you should spend time optimizing these pages, how they can benefit your store, and a few specific things that can be done to ensure they help push your shoppers toward becoming paying customers — the ultimate goal of any eCommerce site.

Let’s get started!

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