Some stores sell products that are straightforward — a shopper views it, likes it, and adds it to their cart. But for many of you WooCommerce store owners, your customers will be asked to make choices before that “add to cart” button can be clicked.
Whether these choices are simple color selections or multiple options for size and shape depends on what you sell. The one thing that won’t change is your use of product variations to make viewing and selecting the right options an simple task.
Setting up your variations is the easy part. Making those variations easy to view, browse, and buy — that’s where you might need a helping hand.
Let’s take a look at some of the best practices out there for displaying variable products on your online store, all of which will ultimately help you meet your #1 goal of selling more products.