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Best Practices for Displaying Your Product Variations

January 27, 2018 - 2 Comments

Some stores sell products that are straightforward — a shopper views it, likes it, and adds it to their cart. But for many of you WooCommerce store owners, your customers will be asked to make choices before that “add to cart” button can be clicked.

Whether these choices are simple color selections or multiple options for size and shape depends on what you sell. The one thing that won’t change is your use of product variations to make viewing and selecting the right options an simple task.

Setting up your variations is the easy part. Making those variations easy to view, browse, and buy — that’s where you might need a helping hand.

Let’s take a look at some of the best practices out there for displaying variable products on your online store, all of which will ultimately help you meet your #1 goal of selling more products.

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Why you should use SKUs in your store

August 9, 2016 - 21 Comments

Using item numbers or stock keeping units — better known as SKUs — might seem unnecessary for your store. Stop us if any of this sounds familiar:

“My store’s really small, so I don’t need SKUs — I know everything by sight.”

“I don’t sell to anyone other than my customers, so why would I need item numbers?”

“My products don’t have any variations, so SKUs aren’t required.”

These are valid objections… sort of. But they’re also excuses that could hinder your relationship with partners, cause logistical issues for for your store, or — worst of all — keep you from reaching your full sales potential.

No matter the size of your store, what you sell, or who it is you sell it to, you should absolutely be using SKUs. After all, WooCommerce makes it so quick to add them that you don’t really have an excuse… but we understand that you might need a little more convincing. 😉

Here are five reasons why SKUs are useful for eCommerce.

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