The search algorithm update that Google began rolling out on April 21, 2015 was dubbed “Mobilegeddon” due to its focus on delivering better results to visitors using the service on smartphones and other mobile devices.
Sites that are deemed mobile friendly get favorable search engine rankings in comparison to those that are not. Given how abundant mobile traffic is these days, this is significant, especially if:
- Your website offers services or products that people are likely to search for on their phones, and/or
- You have a significant volume of mobile traffic already.
It’s worth ensuring that your store is mobile-friendly, including your theme