Over 500 billion paper, styrofoam, and other single-use cups are used globally each year. As the popularity of on-the-go coffee continues to rise, so does this number. Shockingly, this equates to about 50 million trees chopped down just for the sake of coffee convenience.

A group of friends in Torquay, Australia were baffled by this wasteful behavior. And so, after two years of careful research and planning, in 2012, JOCO Cups was born.

We chatted with the JOCO Cups team about what inspired them, their gorgeous site design and photography, and how they’re using WooCommerce to promote conscientious on-the-go coffee. Read on for more.

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People use WooCommerce for all sorts of things. Here’s the story of The THX Co., an innovative eCommerce store that, by design, encourages customers to donate to non-profits in need as they shop. Hello, THX (“Thanks”).

We chatted with Brett Malden, director of the social enterprise’s brand experience, about how it all came together and the process of building their store with WooCommerce.

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A case study by Ben Collier, on developing a site for some close friends wanting to sell reusable coffee cups… with a difference.

With the current market for reusable coffee cups saturated by cheap plastic moulds – Two surfing friends decided they could do better job and developed a high end, glass alternative focusing on sustainability and design. After over a year of meticulous product development the finished product was ready to market.

Talented designer, Jimmy Gleeson was enlisted to create all aspects of their branding and packaging, including the design of an ecommerce website. My role was to bring the design to life and develop a website that was functional from the front-end through to the back-end. Enter WooCommerce.

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