Are you considering your customers’ wants and needs when choosing the available shipping options for your store?
We’ve spoken before about how important it is to consider your customers when setting up your store’s navigation, writing copy, and creating a return policy. But when it comes to shipping, you might do (or have done) what you think is best, never realizing there’s a mismatch present.
Spending just a few minutes thinking about your customers’ expectations can help you pick the right shipping methods, speeds, and options the first time — or, if your store’s been up and running a while, just in time to keep all your interested shoppers from walking away.
Here’s why you should keep your potential customers in mind when it comes to shipping, and how to best consider their expectations as you’re setting up your options.