With personalized product recommendation engines, eCommerce stores can immediately deliver product suggestions. Rather than providing users with pre-defined related products, highly relevant products can automatically be recommended on any page, from products to the shopping cart.
We wanted to give you a closer look at how machine learning technology tracks, stores, and analyzes data so that you can deliver both product and user recommendations to customers. We also wanted to more closely explore the advantages of personalized recommendations over pre-defined related products. So today we’re going to do just that.
Let’s dive into personalized recommendation engines and explore how they learn from customers to deliver highly accurate product suggestions, and take a look at how one store has used our plugin to meet their specific needs.