User Role Filter: Instantly filter analytics by any user role, right from WooCommerce Analytics dashboard.
User Roles Column: See which roles are associated with orders, products, categories, coupons, and downloads.
Easy to Use: No coding needed. Just activate the plugin—your analytics get new filtering power.
Export Data: Exports to CSV include user role data for further analysis outside WooCommerce.
Works Everywhere: Supports built-in and custom user roles (created by plugins or your own code).

Unlock Powerful User Role Insights in WooCommerce

If you manage your customers by grouping them into user roles—such as wholesalers, VIP members, or special pricing groups—Role Based Analytics for WooCommerce helps you get more from your data. Instantly add a user role filter to your analytics dashboard and, in just a few clicks, view sales, orders, product performance, and coupon usage for any specific user role—all without changing your usual WooCommerce workflow.

Products

See which user roles are buying each product.
Instantly view and compare sales, revenue, and order counts segmented by user role.
Filter the products report by any user role.
Focus only on the data for Wholesale, Retail, Member, or any custom group.

Orders

Segment orders by user role.
Instantly identify who is placing orders—Retail, Wholesale, Guest, and more.
Apply user role filters to order analytics.
Quickly narrow down reports to see orders placed by a specific customer group.

Coupons

Track coupon usage by user role.
See which customer segments are using your discounts and promotions.
Filter coupon analytics to optimize offers.
Analyze coupon performance for each user role and adjust your marketing strategy.

Downloads

Monitor downloads by user role.
View which roles are accessing your downloadable products.
Filter download reports for targeted analysis.
Understand digital product usage across different customer groups.

How to Get Started

Purchase and download the Role Based Analytics for WooCommerce extension.
Install and activate the .zip file in your WooCommerce store.
Customize to your needs in the Analytics > Settings panel (optional).
Open WooCommerce Analytics—your reports now have user role filters and columns!

That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.

Documentation

Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.

View documentation

Questions and Support

If you have pre-sale questions or need help, get in touch with our friendly Support Engineers.

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Frequently asked questions

Will this work with my custom user roles or membership plugins?

Yes! Any user role registered in WordPress is supported.

Do I need to configure anything?

The plugin works out of the box, but you can adjust settings for which roles are shown or excluded.

Does it change my existing data?

No, it only enhances reporting and does not modify orders, customers, or roles.

Can I export filtered reports?

Yes! Your exports will include user role data, both before and after filtering.

What happens if I don’t use custom user roles?

The plugin will still work and show “Customer” and “Guest” roles by default.

Does this plugin have options to create or manage user roles?

No, this plugin does not create or manage user roles. It uses the user roles already defined in your WordPress site. If you need to create or customize user roles, you can use a separate user role manager plugin.

Which analytics screens are supported?

Role Based Analytics for WooCommerce currently adds user role filters and columns to these analytics screens:

Orders
Products
Categories
Coupons
Downloads

At this time, the plugin does not support role-based filtering for Revenue, Variations, or Taxes reports—but we are actively working to support these screens in a future update!

Role Based Analytics for WooCommerce