Smart Email Recipients for WooCommerce

Smart Email Recipients for WooCommerce gives you complete control over how your store emails are routed — ensuring the right people receive the right notifications based on what customers purchase.

By default, WooCommerce sends emails to fixed recipients. This plugin replaces that limitation with a flexible rule-based system that dynamically assigns recipients depending on products or categories in each order.

Route Emails Based on Products

Create rules that trigger when specific products are included in an order.
This allows you to notify the exact team members responsible for handling those products — whether it’s sales, fulfillment, or support.

Use Product Categories for Smarter Automation

Instead of selecting products one by one, you can assign recipients based on entire categories.

This is especially useful for:

• Stores with large or frequently updated catalogs
• Teams organized by product type
• Automating workflows without constant rule updates

Full Control Over To, CC, and BCC

For every rule, you can define recipients across:

• To – primary recipients
• CC – additional visible recipients
• BCC – hidden recipients

This gives you complete flexibility to structure internal and external communications exactly how you need.

Flexible Recipient Selection

Choose how recipients are assigned:

• Select individual users directly
• Include users based on their roles (e.g., Shop Managers, Editors)
• Add custom email addresses manually

You can also combine all these options within the same rule.

Create Multiple Rules with Ease

Build unlimited rules to match different scenarios in your store.

Each rule can:

• Target specific products or categories
• Define its own recipients
• Apply to selected WooCommerce emails

This allows you to create highly customized email flows for every type of order.

Apply Rules to Specific WooCommerce Emails

Choose exactly which emails each rule should affect, such as:

• New Order
• Processing Order
• Completed Order
• Customer notifications

This ensures recipients only receive relevant emails — no unnecessary noise.

Works for Bulk and Product-Level Control

• Configure global rules that apply across your store
• Add product-level recipient settings for more granular control

This combination gives you both flexibility and precision.

Real-World Use Cases

• Send order emails to different vendors based on purchased products
• Notify warehouse teams based on product categories
• Alert specific staff members when high-priority items are ordered
• Automatically include managers or supervisors in CC/BCC
• Route customer-related emails to dedicated support teams

Why Use Smart Email Recipients?

Managing email notifications in WooCommerce can quickly become messy as your store grows.
This plugin helps you organize and automate your email flow, reducing manual work and ensuring nothing is missed.