Smart Reels – Shoppable Videos for WooCommerce

A product photo shows a shopper what something looks like. A video shows them how it moves, how it fits and how big it really is. Smart Reels puts those videos on your store as carousels, grids, and story highlights, and makes every one of them shoppable, so a shopper can watch a clip and add the product to their cart without ever leaving the page they were on.

Shoppable video, in the formats shoppers already know

Attach a video to a product, group your videos into a layout, and choose how it appears. Every format is built from the same reels, so you set the videos up once and reuse them anywhere on the store.

• Carousel, a swipeable row with arrows, pagination, and optional auto scroll
• Grid, for a lookbook or a campaign page, with a configurable number of videos per row
• Peeking carousel, where the next video shows at the edge so it reads as scrollable
• Story highlights, a tappable bar of grouped videos in the format shoppers know from Instagram
• Reel Pops, a floating video that follows the shopper and stays minimised until they want it

The player sells, it does not just play

Tapping any video opens a full screen player with the product beside it. Price, discount, variations, and add to cart are all there, so the shopper never has to open the product page to buy.

• Price, sale price and discount badge, pulled from the product itself
• Variation pickers inside the player, so size and colour can be chosen next to the clip
• Add to cart from the player, with the cart count updating as items go in
• Product description, gallery images, rating, and related products, each one optional
• Swipe between the videos in the layout without closing the player
• Opens over whatever the shopper was reading, so closing it puts them exactly where they were

Quick add to cart, straight from the card

For simple products, a shopper does not even need the player. The card carries its own add to cart button, and the same WooCommerce validation runs that would run on the product page, so required options and stock rules are respected.

Decide where every layout appears

A layout is not locked to one place. Each one carries its own display rules, so the same set of videos can run on a campaign page and under the add to cart button on every product.

• Show on all products, or only on products you pick
• Choose which WooCommerce hook the layout attaches to, and its position on the product page
• Place a layout anywhere with a shortcode, including pages and posts
• Load the plugin’s assets only on the pages that actually need them

Four card designs, and control over the details

The card is the first thing a shopper sees, so it is worth getting right. Pick a design, then adjust it until it belongs to your theme rather than to a plugin.

• Modern, Classic, Overlay, and Title only card designs
• Play button colour, size, position, and animation
• Accent and secondary colours, with a colour picker rather than a hex field to guess at
• Autoplay, or autoplay only while the shopper hovers the card
• Show or hide the rating, related products and the more info button

See which videos actually sell

Views tell you a video was watched. Smart Reels records what happened next, per layout, so you can tell the difference between a clip people watch and a clip people buy from.

• Views, clicks, and conversions recorded per gallery
• Per layout figures, so two placements of the same videos can be compared

Your videos stay yours

Smart Reels plays video from your own WordPress media library. There is no external video service, no API key and no account to create, and nothing about your store or your shoppers is sent anywhere.

• Videos live in your media library, served from your own site
• No third party service, no monthly video bill, no API key
• Scripts and styles load only on pages that show a layout
• HPOS compatible, and built on WooCommerce’s own cart and product APIs

Managed inside WooCommerce

One Smart Reels screen sits under the WooCommerce menu, built on the same list tables, filters, and bulk actions as the rest of wp-admin. There is nothing new to learn before you can use it.