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Elevate your WooCommerce wholesale store to new heights with the Wholesale for WooCommerce plugin. Tailored for businesses navigating both B2B and B2C landscapes, this powerful wholesale plugin redefines how you handle wholesale products and bulk pricing.
With this B2B WooCommerce extension, you can optimize your pricing strategy, manage user roles, and automate key processes to build a leading and profitable wholesale business.
Here’s what you’ll get with this B2B plugin;
And much more…
This B2B plugin allows store owners to manage multiple pricing levels, user roles, and tiered discounts — all from a single, easy-to-use interface. With features such as role-based pricing, tiered discounts, product visibility controls, and minimum order requirements, this plugin simplifies wholesale management while maximizing sales efficiency. Take a look at all the core features in detail.
Wholesale for WooCommerce is the most advanced WooCommerce B2B ecommerce solution for running a hybrid wholesale B2B and B2C store.
Create and manage multiple B2B user roles like wholesaler, distributor, agent, reseller, each with its own pricing and discount rules. This approach is ideal for offering customized pricing to various customer segments.
Assign unique discounts to each B2B user role, applicable to both simple and variable products, ensuring customers see prices and discounts relevant to their roles.
Organize your wholesale users with the new Groups feature. Create and manage groups, then make targeted announcements within these groups to improve communication and engagement.
Easily assign unique wholesale prices to different user roles. For example, you can create different pricing tiers for distributors, wholesalers, or VIP buyers — giving you complete flexibility to serve multiple types of wholesale customers with one store.
Save time with bulk pricing rules. Apply global wholesale discounts to specific user roles across your entire store, rather than editing prices for individual products. This makes managing large product catalogs easier and more efficient.
Easily set wholesale prices for individual products to give them special rates while keeping standard pricing for others. This helps you manage product-specific discounts and maintain full control over your wholesale pricing strategy.
Apply wholesale discounts at the category level. This allows you to create consistent pricing strategies for grouped products (e.g., all apparel or electronics) without needing to adjust each item individually.
Reward bulk buyers with volume-based discounts. Define tiered pricing rules globally for each user role (e.g., buy 10–20 units for 5% off, 21–50 units for 10% off). This encourages higher-order values across your catalog.
Customize tiered discounts for specific products per user role. For instance, wholesalers buying a specific product can receive deeper discounts at higher quantities, while retail buyers pay standard rates.
Create quantity-based discount tiers for entire product categories and assign them to specific user roles. This feature lets you apply bulk pricing rules across categories, saving time while maintaining consistent pricing for wholesalers, distributors, and retailers.
You can easily hide product prices from specific user roles or customers who are not logged in. This helps maintain the confidentiality of wholesale pricing while still showcasing your catalog to potential buyers.
Gain precise control over which products or categories have hidden prices. You can apply this rule selectively—for instance, show retail prices to regular customers while keeping wholesale prices visible only to approved wholesale buyers.
Encourage non-logged-in visitors to register as wholesale customers by publicly displaying wholesale prices. This feature highlights the benefits of registration, motivating visitors to sign up and gain access to exclusive wholesale offers and discounts.
Decide which products or categories are visible to specific user roles. This ensures that your wholesale customers only see products tailored to them, while retail customers browse a different selection.
Remove the “Add to Cart” button for selected products, categories, or user roles. This feature is handy for displaying products in a catalog-only mode, where customers must contact you for pricing or to meet specific purchasing conditions before placing an order.
Access a dedicated B2B dashboard that provides detailed reports on wholesale sales, helping you monitor performance, identify trends, calculate wholesale payments, and make data-driven decisions
View comprehensive sales analytics to track your wholesale operations’ success and identify areas for improvement.
Reward your wholesale customers with Cart Total Discounts, a flexible feature that automatically applies discounts based on the total value of their cart. This encourages larger orders and strengthens customer relationships by offering better deals for higher purchase amounts.
For example, offer a 10% discount for orders above $500 or a 15% discount for orders exceeding $1,000.
Wholesale Minimum Quantity Rule
Quantity Requirements
Set minimum purchase quantities for wholesalers to qualify for discounts, encouraging larger orders and optimizing inventory turnover.
Regular Pricing for Lower Quantities
Ensure that customers who do not meet the minimum quantity requirement pay regular prices to maintain profitability.
Minimum Order Subtotal
Set minimum order subtotals for wholesale customers to ensure profitability. This feature helps you prevent small, unprofitable wholesale orders by requiring buyers to reach a specific cart value before checkout. It’s an effective way to encourage larger purchases and streamline your wholesale business operations.
Streamline the registration process with an auto-approval system that eliminates the need for manual approval of B2B customers.
Configure the registration page to redirect users to specific pages (custom or product) upon successful registration, enhancing the user experience.
Gain complete control over who accesses your wholesale store. With the User Approval System, new wholesale customers must be reviewed and approved by the admin before gaining access to wholesale pricing and features. This ensures only verified and eligible buyers can shop at wholesale rates.
Easily apply wholesale pricing to manual or backend orders created by store admins. Whether you’re processing phone orders or assisting wholesale customers directly, this feature ensures accurate wholesale rates are applied in the admin panel, keeping your records consistent and error-free.
Exempt specific wholesale user roles from paying taxes, simplifying the purchasing process for your wholesale customers.
Include a Tax ID field in the billing address to collect necessary tax information from wholesale customers.
Assign specific tax classes to wholesale user roles to ensure accurate tax calculations and compliance.
Assign specific shipping methods and rates to different user roles. For example, wholesale customers can be offered freight shipping or discounted rates, while retail customers see standard options. This ensures a tailored checkout experience that aligns with your business model.
Control which payment gateways appear for each user role. You might enable bank transfers or purchase orders for wholesale buyers while keeping PayPal or credit card options available for retail customers. This flexibility helps streamline payments and improve checkout efficiency.
Turn your wholesale shop into an exclusive, private store accessible only to approved wholesale buyers. This feature hides wholesale products and pricing from regular visitors, ensuring only authorized customers see and purchase wholesale items.
Show clear savings to your wholesale customers by displaying “Cut Price” or “You Save” labels directly on product pages. This transparency highlights the value of buying wholesale and reinforces customer trust, motivating them to make larger purchases.
Keep wholesale customers informed at every step with fully customizable notifications. From order confirmations to approval status updates, you can tailor email messages to match your brand voice and ensure clear communication with your buyers.
Keep wholesale customers informed at every step with fully customizable notifications. From order confirmations to approval status updates, you can tailor email messages to match your brand voice and ensure clear communication with your buyers.
Simplify bulk ordering by setting minimum step quantities for products with this B2B plugin. For example, you can allow items to be purchased only in multiples of 5, 10, or any custom number. It can also be helpful while selling in bundle quantities. This ensures wholesale orders align with your inventory requirements and streamlines fulfillment.
Wholesale Bulk Pricing
Offer bulk quantities of your products to wholesale customers using the bulk assigning option, with prices set as fixed or percentage discounts.
Perform bulk actions to assign different pricing discounts to various wholesale roles, simplifying the pricing management process.
Make ordering variable products faster and easier with the Variation Table feature. Instead of selecting variations one by one, wholesale customers can view all available product variations—such as size, color, or style—in a clean, tabular layout.
Enable flexible payment options tailored for B2B transactions. Admins can configure custom payment methods such as NET payment terms (e.g., NET 15, NET 30) or invoicing-based options. This allows customers to place orders without paying immediately at checkout and to be billed later under agreed terms — ideal for managing long-term business relationships.
Enable account-holding users to create requisition lists of frequently ordered items, streamlining the reordering process and enhancing customer satisfaction. Enable users to save requisition lists for future orders, improving the user experience and driving repeat purchases.
Protect your wholesale registration and login forms from spam and bot submissions with Google reCAPTCHA integration. This ensures that only legitimate wholesale customers can sign up, improving your store’s security and maintaining data integrity without disrupting the user experience.
Leverage the Wholesale for WooCommerce REST API to manage wholesale products and roles efficiently, using WordPress REST API authentication methods and standard HTTP verbs. Integrate with other systems and tools to streamline wholesale operations and enhance functionality.
Turn your wholesale business into a consistent revenue stream with recurring wholesale subscriptions. Offer your wholesale customers the ability to subscribe to regular product deliveries or services at wholesale rates. This feature works seamlessly with WooCommerce Subscriptions, allowing automatic renewals, recurring payments, and ongoing customer engagement—perfect for long-term wholesale relationships.
Gain deep insights into your B2B sales with a dedicated wholesale dashboard that provides detailed reports. This dashboard enables you to make data-driven decisions to boost your business.
Easily create and manage multiple Wholesale user roles with tailored pricing and discounts for each role, ensuring personalized experiences for different customer segments.
Implement dynamic and tiered pricing for both single and variable products, offering competitive rates and encouraging bulk purchases to maximize profits.
Seamlessly integrate a B2B private wholesale store into your existing WooCommerce setup with no coding required. Customize tax settings, wholesale payments, and user roles to suit your business needs.
Use import/export features and bulk pricing options to effortlessly manage products and prices, saving time and simplifying the process of updating your inventory and pricing structure.
Explore these common use cases to see how Wholesale for WooCommerce can help you boost revenue, simplify operations, and build stronger relationships with your customers.
Example:
Who it’s for: Distributors and suppliers encouraging larger volume orders.
Benefit: Motivates buyers to increase cart size and unlock higher discounts, boosting total sales volume.
Example: Offer a 12% discount on all products to Customer A (a wholesaler).
Who it’s for: Businesses with key accounts, corporate buyers, or VIP customers.
Benefit: Builds strong relationships by offering personalized pricing to your most valuable clients.
Example:
Who it’s for: Suppliers catering to multiple buyer types—resellers, distributors, and retailers.
Benefit: Enables flexible, role-based pricing strategies for different business segments.
Example: Customers must order a total of at least $500 or 20 units of a product to qualify for wholesale pricing.
Who it’s for: Furniture, electronics, and high-ticket wholesale businesses.
Benefit: Ensures profitability by setting minimum purchase thresholds for bulk orders.
Example: Restrict access to your wholesale catalog, pricing, and checkout to approved wholesale customers only.
Who it’s for: Businesses wanting to keep wholesale pricing hidden from retail shoppers.
Benefit: Creates an exclusive, B2B-only shopping experience while maintaining a clean retail storefront.
Example: Offer free shipping for Gold-tier wholesalers and bank transfer payment only for Distributor roles.
Who it’s for: Businesses managing different payment and delivery preferences for various B2B roles.
Benefit: Simplifies operations while providing tailored options for each customer type.
Example: Offer monthly supply orders for repeat buyers—like cafes restocking ingredients or salons purchasing beauty products.
Who it’s for: Businesses with recurring supply needs.
Benefit: Automates reordering, secures long-term customers, and ensures steady revenue flow.
Example: Send automatic email alerts when a new wholesale customer registers or when an order qualifies for special pricing.
Who it’s for: Businesses with multiple admins or sales teams.
Benefit: Keeps teams informed and ensures a smoother wholesale management.
The wholesale plugin is purpose-built for businesses that sell products in bulk, manage tiered customer groups, or cater to both retail and wholesale audiences. It provides advanced pricing control, user management, and visibility settings to simplify the complex needs of B2B operations.
Here are some of the most common types of businesses that can benefit from using this B2B Wholesale plugin:
In short, any business that sells products in large quantities or serves multiple customer tiers can use this B2B plugin to streamline operations, strengthen partnerships, and grow revenue.
Elevate your WooCommerce store with the complete wholesale suite. Streamline wholesale operations, manage user roles and pricing, and offer flexible tiered pricing to optimize your wholesale business.
With a user-friendly interface and powerful features, this B2B plugin is essential for building a resilient income strategy and unlocking new revenue streams. Enhance your B2B store’s functionality and profitability with Wholesale for WooCommerce today!
Read the technical documentation to help you walk through the process of setting up multiple user roles, product pricing, wholesale registration forms, wholesale payments, and more.
With Wholesale for WooCommerce, you can easily manage wholesale pricing by creating multiple user roles. Each role can have specific pricing and discount rules, which can be applied to both simple and variable products at the global, category, or product level.
You can create multiple pricing tiers based on quantity ranges and discount types (fixed or percentage). These tiers can be applied at the product, category, or global level. A pricing table on product pages will show applicable pricing tiers based on the selected quantity.
Yes, you can exempt specific wholesale user roles belonging to different countries from paying taxes. Additionally, you can include a Tax ID field in the billing address and assign specific tax classes to wholesale user roles to ensure accurate tax calculations and compliance.
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