Active installs
800+
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Datalayer for WooCommerce tracks every key customer interaction with confidence. Connect your WooCommerce store to GTM, GA4, Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, and more with accurate client-side and server-side tracking.
For those who value simplicity
No need to learn complex tools or deal with technical configurations.
After your purchase, simply open a support ticket and our team will take care of the entire setup for you. Quickly, easily, and at no extra cost.
For developers and marketing professionals
All events are automatically sent following the GA4 standard, providing a solid foundation for server-side tracking, dynamic remarketing, funnel analysis, and more.
Capture the entire customer journey automatically. From product views to purchases and refunds, every event is structured in the Data Layer and ready for your analytics and advertising platforms.
Shopping Journey
Marketing & Engagement
Configure your events once and use them across your analytics and advertising platforms.
One implementation. Multiple platforms.
Keep your marketing tools synchronized with accurate event data, without managing separate integrations for each platform.
Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.
Improve tracking reliability and recover signals lost to browser restrictions and ad blockers.
Send events through a server-to-server (server-side) implementation using Google Tag Manager server-side. Deploy your server container on Google Cloud or Stape, and keep Client-side Tracking working alongside your server implementation.
Keep your tracking healthy from setup to every recorded purchase.
Monitor, validate, and troubleshoot your tracking implementation. Verify purchase events, audit your configuration, and identify issues before they impact your analytics or advertising platforms.
Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.
Data Collection & Tracking
Track Health
Marketing Tools
Easy Setup
Maintenance & Updates
Our team can help you configure your tracking environment, including Google Tag Manager, GA4, Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, and server-side tracking.
Whether you’re starting from scratch or optimizing an existing setup, we’re here to help.
The extension follows the Google Analytics 4 standard and automatically tracks the following events:
No! Datalayer for WooCommerce was built for non-technical users. The entire data layer is added automatically. If you want to create custom tags in GTM, you can follow simple tutorials or rely on our professional support whenever needed.
No. The extension is lightweight, optimized, and follows best performance practices for WordPress and WooCommerce. It only inserts the necessary scripts at the right moment, without slowing down your site.
Yes. You can use the Test Debugger Bar or the Preview Mode in Google Tag Manager to verify if the events are firing correctly.
Yes! The extension is compatible with any theme that follows WooCommerce standards. It also works seamlessly with builders like Gutenberg, Elementor, Divi, WPBakery, and others. Events and data will continue to be sent correctly.
Yes! It was built to work with Google Tag Manager (GTM), both Web and Server-Side versions. Just install the plugin, activate the data layer, import our file, and start configuring your tags in GTM — no need to manually code events.
Yes! This extension has been tested on the Stape platform and works perfectly. Simply install it, activate the data layer, import our file, and configure the platform and tags — all without coding.
Yes. It was developed to be compatible with most popular WooCommerce extensions.
Yes. The extension has its own consent popup and also works smoothly with solutions like Complianz, CookieYes, Cookiebot, and others.
Yes. It includes specific filters to handle product bundles, preventing individual items from appearing separately in the data layer. You can use the plugin’s hooks to adjust this behavior or reach out to our support team.
Yes. We use artificial intelligence only to interpret the data and explain it clearly.
The data collection and calculations are done locally by the plugin.
No data is shared without your permission.
Extension information
Compatibility
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