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Not so easy to make, but big easy to use

July 27, 2009 - 69 Comments

Dan Rubin Theme Collaboration

We’ve had the pleasure to collaborate with another hugely popular half-English web designer – this time the graphic designer, web developer, musician and Apple enthusiast Dan Rubin. This collaboration has brewed and matured over months and months, in fact we got our first preview of this theme in November last year! Hopefully this demonstrates to a lot of users that we don’t rush our themes in order to release two a month – quality and quantity go hand in hand here at WooThemes.

Dan is a genius when it comes to web design, he gives a lot of careful thought to his designs and with Big Easy his personal style shines through. For his alternate styles to Big Easy he scanned and tweaked an old (circa 1970s) leather case with some lovely stitching, and a book cover from 1934 to form large repeating patterns. For the neat typography Dan introduced us to Cufon and implemented it meticulously with some “graceful degradation of text-shadow” <– You know you are working with a hot shot designer when he throws in words like that!

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Mainstream – a blog about everyday things

July 23, 2009 - 39 Comments


It’s not an every day thing for us here at WooThemes to give away wonderful free WordPress themes, built on our renowned theme framework, but today is one of those lucky few.

Last week, late one night, Adii spent some time with his good friend – a glass of whisky – and dreamed up Mainsteam in Photoshop – a vibrant blog theme for serious, yet personal bloggers. A couple days later, Cobus spent a day slicing and dicing the Photoshop file into neat standards compliant code, battling the odd Internet Explorer gremlin – minus whisky I might add. Then it was another day, building in our feature rich theme framework which eventually brings us to today where we can launch Mainstream upon the world wide web.

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Groovy Blog and Groovy Photo released

July 14, 2009 - 11 Comments


Roughly 4 months after the release of Groovy Video and 9 months after the theme contest where we picked Izzudin Helmi as the contest winner with his Groovy Series we have finally done his beautiful designs justice and WordPresserized all three of them. Today Groovy Photo and Groovy Blog join Groovy Video in the 3 part, colourful trilogy.

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Fresh News 2.0

June 26, 2009 - 24 Comments

Fresh News is the all time most popular theme here at WooThemes, so we thought it should deserve to be one of the first themes to receive the new Woo Framework update treatment (see video of new framework). What this basically means is that the theme is now easier to setup and use because of the improved functions in the framework (options panel, new widgets, easier image upload, easier to update in future etc.).

We also reworked some of the coding on the front page of the theme, so it now acts more like Busy Bee in functionality. To be more specific:

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Woo Worker Interview #2 Kirstin Pauk

June 22, 2009 - 4 Comments

kirstin_paukOur second Woo Worker Interview is with a freelancer the other side of the pond of another Woo Worker who we interviewed last week (Josh of Cubicle Ninjas).

Tell us a little about yourself, your design / development skills and how this translates to your (freelancing) business.

I’m Kirstin, a 25 year old full living on the Isle of Skye (a small island off the north west coast of Scotland). I’ve been a webdesigner specializing in wordpress for the last 4 years and I’ve been a full time freelance designer since January. Although I’ve used a number of platforms, I homed in on wordpress as it offered a lot more flexibility and control. Most of my freelance work is tweaking and coding themes, writing plugins etc although I also do a lot of work with integrating forum and gallery softwares. I’m definitely not the best graphic artist out there, so I tend to be drawn more towards the coding and tweaking jobs.

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Woo Worker Interview #1 – Cubicle Ninjas

June 3, 2009 - 11 Comments

<p>Josh Farkas in the Cubicle Ninja's studio</p> <p>
Josh Farkas in the Cubicle Ninja's studio

Kicking off a series of Q & A interviews with our Affiliated Woo Workers we have the awesome Cubicle Ninjas first up.

Josh Farkas, the creative ninja of the Chicago based creative company spends 5 minutes with WooThemes explaining why he uses WooThemes.

Tell us a little about yourself, your design / development skills and how this translates to your business.

Howdy! My name is Josh Farkas and I’m the lead ninja here at Cubicle Ninjas. We’re a creative design firm that strikes fear into the heart of boring websites. Our experienced designers have something special – passion.

Our goal is to build websites that are:
1.) Functionally Intuitive, and
2.) Emotionally Impactful.

Our unique advantage is that we’re a one-stop shop for all logo design, print design, and illustration. This means we can help you build a brand is beautiful across all forms of media, or match your current brand in the WooTheme of your choice.

What is your favourite theme by WooThemes? And why?

We honestly fought over this question…I guess the official answer is it depends on your goal. WooThemes are amazing because whether you’re building the next YouTube, making a portfolio, creating an online newspaper, or blogging to your heart’s content, you’ll have a handful of stunning options to choose from.

So you’re an Affiliated Woo Worker, right? What does this actually mean to you and what does the “job” basically entail?

In short: making people happy.

WooThemes, and WordPress in general, are being adopted by all shapes and sizes of people. This is no longer the domain of web geeks. So our mission is to ease first-time website owners through what can be a scary process, understand how we can be the biggest benefit, and provide speedy design and development to make their WooTheme perfect for their needs.

The Cubicle Ninja's Website - based on VibrantCMS
The Cubicle Ninja's Website - based on VibrantCMS

How has working with WooThemes influenced your business and / or earnings as a web designer / developer?

Before becoming a WooThemes worker, Cubicle Ninjas focused exclusively on larger projects. These tend to be with big companies where it can be a year until the final project sees the light of day. WooThemes has allowed us to work with real people on very small projects. It has been wonderful to see customers get so excited about our work, and has reminded us why we love waking up each morning.

Would you recommend WooThemes over other, alternative free / premium WordPress themes? If yes, why?

I would recommend WooThemes over the competition in a heartbeat. There are many reasons, but here are our top five:

  1. Beautifully designed and coded
  2. Infinitely customizable (usually through the back-end)
  3. Exceptionally supportive community
  4. Consistently Updated Themes
  5. WooThemes Workers (Just in case…)

What do you think about the ease-of-use and customizability of our themes?

They’re as easy as can be. A simple administration menu featuring all of the options, with links to a clear and detailed explanation if there are any questions.

And if someone has heavier customizations in mind they can expand this theme to their hearts content. All they’d need is a little web design experience or a friendly WooThemes worker.

Anything else that you’d like to add?

A big ninja thank you to all of the nice people across the world we’ve had a chance to work with. And equal thanks to WooThemes for creating websites that are so much fun to play with!

Read all about it

June 1, 2009 - 18 Comments

Headline news today – “WooThemes launches The Journal“.

Joining a growing portfolio of hugely popular newspaper based WordPress designs “The Journal” has been in development for the past month and boasts some impressive new functionality.

The Journal was brilliantly conceptualized by our friend Firman Firdaus and given to us in Photoshop format. After some serious brain storming we simplified some of the functionality and typography and began the WordPress wizardry.

Foxinni came up with a nifty backend option feature to assign certain tags to different parts of the home page. Making it really easy to move things around and not have duplicated content clogging up key areas of the home page.

There is also a neat javascript carousel to display content and 6 widgetized areas to play with, not forgetting 10 different styles to apply to the theme.

The Journal is very light on template imagery making creating your own styles an absolute breeze by tweaking some css colour values.

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WooThemes features in Web Designer Podcast

May 7, 2009 - 5 Comments

Check out their new website
Check out their new website

The guys at Web Designer Magazine have been keeping busy revamping their website. With it now running off none other than WordPress and it sporting a beautiful new theme design, with lots of new content it is definitely worth a visit.

Last week we recorded a podcast interview with Web Designer Magazine which is now available for your listening over on their website.

Podcast Episode 4 features:

CSS legend, respected author and standards consultant Eric Meyer talks candidly about  how he  got into the business and  what the future holds for CSS3. Plus, we catch up with Mark Forrester of WordPress design team WooThemes and ask whether CMS-based blog building is good thing or bad thing for the  modern art of web design.

Also if you missed our feature in the magazine in March that is also now available on their website .


April 28, 2009 - Leave a comment

Unique Features

These are some of the more unique features that you will find within the theme:

  • Home page slider displaying latest posts;
  • Home page visual category boxes with javascript hover effects;
  • Attractive category archive template with images with javacript hover effects;
  • Dedicated blog category template and home page module;
  • 6 widgetized areas (4 footer modules and 2 sidebar modules);
  • 7 custom Woo widgets; and
  • 12 great colour schemes to suit your site identity.

Say Cheese

April 28, 2009 - 27 Comments

Aperture ThemeI know there have been a lot of people eagerly waiting for the launch of this theme and I can now finally say our first dedicated photoblogging theme has arrived.

In mid-March when I posted an early teaser on my blog I received a lot of feedback about what our wonderful Woo users would like to see in a photoblogging theme. I got some great ideas from this and although I couldn’t include all of the requests I’ve tried to build it as best I can, thinking like a woo photographer.

Aperture’s custom built home page makes for an impressive visual display of your portfolio of photos/work/products. Note the slashes there. Aperture has evolved into quite a multi-functional theme. What was originally and predominantly built for photographers can easily be customized for just about any type of website by tweaking the theme options panel and renaming some of the widgets.

Aperture is built on our awesome new Woo-Framework that has an enhanced “Custom Settings” panel to easily upload your featured image for each post. The theme option’s interface has also received a make-over thanks to the wonderful Foxinni.

There’s tons to play with in Aperture – 12 alternate styles, 7 custom Woo widgets and 6 widgetized sidebar and footer spaces should keep you busy!

One of our two grunge styles for Aperture” width=”550″ height=”838″>

I’m not going to post our awesome default style here, have a play with that on our WooThemes Aperture Demo.

The dark blue style for Aperture. One of the 12 styles the theme package comes with!” width=”550″ height=”838″>

So view the demo, read up on the specs of the theme and then give us a little feedback love…

Time to evolve your blog

April 24, 2009 - 27 Comments


We know you like a freebie once in a while, and when we first saw the Meta-Morphosis design by Izzudin Helmi we immediately wanted to develop it into a WordPress theme, and give it away for free! The Photoshop design uses the Delicious font type, and we wanted to try and bring this over to the finished product, something we managed with the help of Cufon.

The layout of the theme is a bit unusual as it has a two column homepage with featured posts on the left, and normal posts on the right, so there is no sidebar like in your traditional theme. All of your widgets go down in the javascript slider in the footer, which is superslick!

We also incorporated the new and improved Woo-Framework in this theme, so you will see some changes in the backend options. The biggest improvement is the ability to upload your thumbnails directly without having to use the old upload, copy+paste link into custom setting field anymore. This also applies to uploading your custom logo in the options panel. We hope to update all our themes with this new functionality soon!

Check out the demo and get downloading already!

4-for-1 April Fool’s offer… [closed]

April 1, 2009 - 44 Comments

WooThemes April Fools Offer Happy April 1st!

Being April 1st you’ve probably already had a few pranks played on you today.

Here at Woo we are scattered all around the world so unfortunately we can’t cover each others computers with post-it notes, or set Adii’s iPhone in jelly, or move ALL the office furniture into Magnus’s office. Sigh…

Instead we are going to try prank you. Or are we…

If you head on over to the themes page and select a theme to purchase you might find a pleasant surprise… Perhaps you might find you can select 4 themes and only have to pay for 1.

Hurry though April Fools jokes are supposed to be made before midday on April 1st. We’ve extended that a bit, cos we nice people, so you have until midday tomorrow (12am GMT, April 2nd 2009)


The 4-for-1 offer is now closed. Our usual wonderful 2-for-1 offer still applies

WooTees – Another woocontest

March 23, 2009 - 61 Comments

Download the WooTees design kit
Download the WooTees design kit

Stop the press. We’ve decided we’ve had enough of wordpress themes and we are now going to be venturing into the t-shirt design business instead.

…… that’s a joke, don’t worry.

April is going to be a monumental month for us at WooThemes as it will be the first time all 5 of us of the WooTeam will be in the same room at the same time!

A few months ago we all decided we would get together for Future of Web Design 2009 in London, England. What better event to attend together to soak up some design goodness from the industry’s best designers.

We’ll hopefully be taking some t-shirts to the event to giveaway and that’s where we need your help – in designing them. We are looking for a kickass design that people want to wear, not your typical promotional tees that get thrown into a cupboard never to be worn. Your design can be trendy, humourous or professional, or even all three – we open to suggestions.


– The winner will receive $500, a 6 month developer license, and their name on the collar of the t-shirt gaining you huge street cred.

– The runner up will receive $250 and a 3 month developer license.

– 3rd place gets you a 6 month developer license.

STATUS UPDATE (16th April 2009):

The winners have been announced on the 99designs site:

Congratulations guys, we’ll be in contact with all of you asap if we haven’t already! For those of you who entered but didn’t win we really appreciate your hard work and commitment to WooThemes.

STATUS UPDATE (6th April 2009):

The contest has been extended for another 3 days and has been taken to for maximum exposure. We ask all our wonderful submissions to be entered into the pool there. Never fear though, we’ll still be tracking the Flickr Pool.

Terms and Conditions

  • The design submitted must be entirely your own work.
  • By entering this competition you consent to your design concept being used by WooThemes and possibly even avaliable for purchase at a later stage. First, second and third prize will, as already stated, be awarded a cash prize for their work.
  • The winners will be required to deliver their design in the required format before payment is made, determined by an inspection of the design source file.

We’ve featured in Web Designer magazine again

March 17, 2009 - 24 Comments

Web Designer Magazine - Issue 155
Web Designer Magazine - Issue 155

That’s right Issue 155 of Web Designer Magazine features us yet again, but this time we have a more prominent feature with a full page dedicated to a Q & A with Adii and a look at the WooThemes headquarters in Cape Town, South Africa.

Issue 155 focuses on WordPress’s impressive and biggest upgrade to date – version 2.7. The magazine features explanations of this version’s highlights, the dashboard editor explained and designer tips and opinions.

We’ve teamed up with Web Designer Magazine and launched three of our popular WooTheme wordpress templates for free on their promotional CD.

That’s about £200’s worth of WooThemes goodness!

Which themes are available on the CD you may ask?

One from each of us. Adii’s Geometric business/portfolio theme, Magnus’s Freshfolio portfolio theme and my magazine theme – Foreword Thinking.

Head on over to your local UK newspaper shop to get your copy or buy this issue online.

Take a tour of WooThemes HQ
Take a tour of WooThemes HQ

We’ve produced something new

March 10, 2009 - 23 Comments

Your company's marketing tool
The stylish marketing tool for your company

Today I can finally announce the launch of our new business theme dedicated to stylishly marketing your products or services, Productum.

Why the name? Productum is latin for “something produced” and seeing we usually fill our theme demos with latin “lorem ipsum” dummy text I thought it was pretty appropriate.

The custom home page makes good use of the prime real estate with a javascript image switcher packing in 4 dedicated images, an about section with linkable buttons, a content area dedicated to one of your wordpress pages, a scrolling carousel dedicated to a specific category of posts, 4 widgetized footer modules and on the inner pages 2 widgetized sidebars with 6 custom woo widgets to use. All of this comes bundled with our wonderful usual theme options panel and 11 colourful styles to chose from.

Ariel and the Southern Media crew helped splice and dice the photoshop work into neat, beautiful code relying on the customizable 960 Grid System. Magnus then helped with his php wizardry skills and we implemented the wonderful woo theme framework.

“Fresh” alternate style for Productum

As always we’d love to hear your feedback.

Find out more about the theme or demo it here.

Good news

February 27, 2009 - 29 Comments

Today we’ve launched Newsport, a very stylish and sophisticated magazine based theme which can house a wealth of blog posts on a clean newspaper-styled homepage.

Newsport was one of the design concepts that was originially submitted in the theme contest we ran last year October. It was designed by Armono Wibowo – an Indonesian web designer – who finished in the top 10 of the competition. Armono also designed Typebased which is available for free on Woothemes.

It was then coded by PSDtoWordPress and woo-erized (adding the icing on the cake) by Magnus, who built some nifty functionality into it, spread across 4 widgetized modules. You can do all sorts of cool things using the theme option’s panel, like swop the category based top navigation bar for a page based navigation top bar. You can move the logo to the left and have a 468 X 60 ad banner next to it. You also have complete control over what categories appear where and you can paint your theme 11 different colours.

Find out more about the theme or demo it here.

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