Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Woo Subscriptions 2.0 is here, with multiple subscription support and more

    Want to sell different subscription products in the same transaction? Or change the expiration date for an existing subscription? Or perhaps you want customers to be able to view the full details of their subscription, including taxes, shipping method and shipping address? You can now do all of this, and much more, with the release…

  • WooCommerce reaches 10M downloads, powers 30% of online stores

    It seems like yesterday that we reached 7 million downloads of WooCommerce. Actually, it was a few short months ago that we hit that big milestone. “How long would it take us to hit 10 million?” we all wondered. Well, now we know: almost exactly four years. That milestone arrived this week, much sooner than expected.…

  • Point of sale with WooCommerce… at Lightspeed

    If you have a retail store as well as an online store, you definitely know how time-consuming it is to sync inventory, add products to both systems, and compile reports from two different systems. In short: it sucks. That’s why we have spent a great deal of time looking at integrating WooCommerce with Point of…

  • Lessons learned from releasing WooCommerce 2.4

    Just over two weeks ago, we launched WooCommerce version 2.4, the Helpful Hedgehog. From our standpoint, we thought the release went well. However, while we thought this was a pretty good release, we think we can do better. In the interest of openness, we thought we’d share some of our observations from this release. We also wanted…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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