We hope you’ve enjoyed this four part series on email marketing! To wrap it up, we want to leave you with some inspiration. Here are some emails that stand out from the crowd, from across every stage of the email lifecycle.
Welcome Emails: Paul Smith’s welcome email thanks their new subscribers and highlights core features of their online shop. They also include clear links to their social media profiles, so people can connect with them across the web.
Getting Started / User Guide emails: If you sell a one-of-a-kind product that customers may have trouble using, a “getting started” email gives you a chance to set them up for success by explaining its features and sharing basic how-tos. In this helpful email, Google highlights the unique selling propositions of its product, Chromecast: