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Increase Sales With These Market Expansion Strategies

April 18, 2019 - 11 Comments

Expanding into new markets brings great opportunities and sometimes unexpected challenges. Here are some areas to research before deciding the next steps for your business.

Though the world has become more interconnected thanks to the internet, air travel, and other technological advancements, there are still many local cultural, economic, and geographic differences. And while tapping into new markets is important for growing your business, doing it the wrong way can be disastrous. 

There are five key considerations for successfully going global: language, infrastructure, payments, legal requirements, and cultural norms.



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Optimizing Your Payment Process for a Successful Holiday Season

September 29, 2018 - 6 Comments

As the holiday season approaches, how are you ensuring your checkout process is optimized so you’re bringing in the most sales? After all, you can easily lose customers at multiple points even when they’ve added an item to their shopping cart. To best appreciate this, let’s take a look at the stages of a checkout process and where you can lose customers.

You could be losing almost half of your customers either due to a confusing checkout experience, a lengthy checkout, or payment security concerns! Imagine how your sales can improve simply by fixing those three checkout pain points. In this post, we’ll uncover the 5 key ways you can help boost holiday sales by improving your checkout process:

  1. Building trust in your online business.
  2. Removing checkout obstacles to streamline checkout.
  3. Investing in mobile.
  4. Expanding your market to include international customers.
  5. Giving customers more payment choices.

Let’s get started.

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Building an Omnichannel Business with WooCommerce and Square

February 8, 2018 - 16 Comments

In a survey of 1,164 U.S. business owners by Mercury Analytics last year, 42 percent stated that they take credit cards online, while 76 percent reported that they accepted credit card sales in person. In the blend of online and brick-and-mortar sales, what is the state and stance of your business? Perhaps you’re thinking of making a leap from digital to physical (or the reverse) and are weighing your options.

Let’s dive into how to build an omnichannel business and, in particular, how to do it with WooCommerce and Square.

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WooCommerce Design, Shipping, Payments, and Troubleshooting FAQs

February 2, 2018 - 6 Comments

Over in WooCommerce Customer Support, we get a pretty good overview of what people struggle with when getting started with WooCommerce based on recurring questions we receive.

We put our heads together and bundled these questions about WooCommerce into four topics: Design, shipping, payments, and troubleshooting.

Read on to fast-track your WooCommerce learning with our top 10 FAQs and their answers.

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What’s new in WooCommerce Stripe 4.0: European payment gateways and a new credit card form

January 9, 2018 - 86 Comments

Stripe is a popular payment service provider for eCommerce stores worldwide, and we’re pleased to announce we’ve shipped a major release with a multitude of new features to enhance your experience of working with WooCommerce and Stripe.

  • Payment acceptance using European and other non-U.S. payment gateways
  • Fully PCI compliant credit card form on your checkout
  • Improved support for Apple Pay and the Web Payment Requests API
  • Simpler way to connect your WooCommerce store to Stripe

To ensure this update is stable, we’ve done a lot of testing on our side: Releasing beta versions, testing with our own library of extensions and themes, and testing with the most popular extensions used alongside WooCommerce Stripe. 👏

WooCommerce Stripe 4.0 includes lots of code improvements and should be fully backwards compatible with 3.1 and 3.0, but it’s still best to perform a backup before updating.

We recommend viewing our documentation on how to update, making a backup, and updating extensions before upgrading WooCommerce Stripe via WP Admin.

Read on for full details of what’s new in WooCommerce Stripe 4.0!

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How to take payments without accepting credit cards

March 28, 2017 - 9 Comments

When you find something online you want to buy, you probably plan on making your purchase with a debit or credit card. Plastic is the preferred method for most of us — it’s convenient, it’s safe, and it’s lightning fast.

But what if the store you’re buying from doesn’t accept credit cards? What do you do then?

Surprisingly, many stores outside of the United States look at taking credit cards as optional, if not something to avoid entirely.

On top of this, plenty of consumers worldwide don’t have credit cards — or even refuse to use them online.

Today we’re going to look at a few ways that your WooCommerce store can accept payments without getting credit cards involved. We’ll also talk about why these alternative payment methods are so important, and how they could boost your sales (or keep shoppers from walking away).

Let’s dive right in!

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What to consider about payments when selling internationally

September 23, 2016 - 9 Comments

Today’s post comes to us from Sue Park, the head of Small Business Partner Marketing at PayPal. She’s here to share some tips for those of you thinking about expanding your business on a global scale. Take it away, Sue!

Global prosperity and mobile adoption are creating opportunities for small businesses to reach new customers abroad. It’s estimated that by 2025, the global consuming class will grow by 75% to a total of 4.2 billion people. These 4.2 billion consumers will spend an estimated $30 trillion annually.

Whether you’re just beginning to consider the potential of opening your shop for business to international buyers, or already testing a few target markets, the stakes are high: checkout is the place where the majority of international shoppers abandon their purchases.

There are several reasons, but one of the main ones is trust. Consumers should have confidence that their payment will be handled securely, and should have the comfort and convenience of paying in a familiar currency using their preferred method.

Here’s what you should think about and take action on before you start taking payments from international customers.

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How to take payments with WooCommerce – affordably

August 11, 2016 - 25 Comments

Building a store can get costly. Even the most experienced developers can find themselves overspending — a premium theme here, a cool-sounding extension there, and suddenly you’ve blown the budget.

The ability to accept payments is one of those things you almost have to spend part of your budget on. But there’s no reason you should have to waste all your money on preparing to take credit cards online, or cash from local shoppers.

There are multiple ways to take payments from your customers without spending a fortune on setup or monthly fees. From built-in processors to optional extensions, there’s a fitting solution for every budget-conscious store builder that won’t waste your money — or your time, for that matter.

Let’s explore a few ways you can take payments with WooCommerce… and do so affordably. But first, we’ll take a closer look at what it really costs to take credit card payments, and why a “cheap” payment gateway may not be as good as it sounds.

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5 Different Ways to Take Payments with WooCommerce

May 20, 2016 - 6 Comments

With traditional eCommerce, the exchange of money and goods is simple: a customer pays, and the store owner ships. Easy, right?

But this doesn’t have to be the only way you accept payments for the products you sell online. Taking immediate payments might not work if you want to offer pre-orders. And taking only one payment won’t be suitable for customers who want to order something via subscription.

If you’re only accepting payments for your products the “traditional” way, you might want to consider expanding your options. Here are five ways to take payments with WooCommerce, and how to add them to your store.

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What You Should Consider When Switching Payment Gateways

March 10, 2016 - Leave a comment

When you started your store, the payment gateway you chose was likely a great fit for your needs… at the time. But as you’ve grown your business, you might have found yourself in the situation where that gateway no longer fits your needs.

The good news? You’re not stuck in your current situation. Nothing is permanent in eCommerce — your store’s design and components can be upgraded, improved, or switched out at any time.

But if you’re thinking about changing your payment gateway, there’s a lot more to consider than “how fast can I switch?” There are a few aspects you should carefully consider before making the leap to a new gateway, including the impact on your payment options, your finances, and your customers.

If you’re pondering whether or not a payment update is right for you, keep reading to find out what you should evaluate before making any big changes.

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6 technical aspects to set up before selling online

October 26, 2015 - 8 Comments

When you have an idea for an online store — especially if it feels like a killer, never-been-done-before, “I’ve got to do this right now” type of idea — there’s definitely some temptation to set things up as quickly as possible.

The reality of selling online, however, is that the best stores take time, effort, and plenty of technical preparation to set up. In fact, if you rush too much, you’re likely to miss one of the six most crucial technical aspects that go into any eCommerce website. The results could either hurt you immediately… or catch up with you in a few months, right when you can least afford it.

Today, we’re going to cover the six most important technical factors eCommerce newbies should cover before they add even a single product to their new store. From site software to security to payment gateways, here they are — plus how you can decide which provider or software is the best fit for you and your own unique situation.

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How to Choose the Right Payment Gateway

July 6, 2015 - 5 Comments

If you’re in the process of setting up a store with WooCommerce, at some point you’ll need to enable payments. Accepting payments from your customers isn’t necessarily as easy as flipping a switch and watching the money flow in… but it doesn’t have to be complicated, either. You just need to find the right WooCommerce payment gateway for your business.

With the right payment gateway, you can make it easy for customers to pay for your products. Choosing the right gateway takes a little time, but we’ve found a few ways to narrow down your options and make the process of choosing a little easier.

Let’s explore how you can find the best payment gateway so you can get back to focusing on what matters: launching your new store.

Ready to get add additional gateways to your store? Browse all payment gateway extensions available on the official WooCommerce.com marketplace.

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