If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas. 

Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get set up in minutes, and start driving sales from Pinterest users as they discover your products.

What is Pinterest, and why does it matter for eCommerce?

Pinterest is a social network that enables you to share and discover visual content, such as images and videos. It’s a bit like sharable bulletin boards: You can pin interesting or relevant content to thematically-organized boards.

Many people use Pinterest as a visual mood board to plan an event (such as weddings or parties), a space, or a creative project. It’s also a great place to explore your own interests – from recipes to tattoo ideas, you’ll find boards full of inspiration.

Branded content with visual appeal finds a comfortable home on Pinterest. Users are open to exploring what brands have to share, and product photography features prominently.

Around 70% of “pinners” say that they use Pinterest to discover new products. Pinterest also drives more referral traffic than other social platforms (33% more than Facebook, 71% more than Snapchat, and 200% more than Twitter).

The holiday shopping season is a busy time for consumers, with a lot of eyeballs staring at computers and phones, researching gifts, and looking for the best deals online.

Even with increased competition and decreased organic reach, social media is still key for getting the attention of your potential customers. But, without a solid plan, success may pass your company by.

Here are eight steps for planning a holiday campaign across your social media channels, so that by the time the holidays arrive you can kick your feet back and enjoy a little more time with family.

Get ready to flex your creative genius!

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If you’re new to the world of eCommerce, chances are pretty good that you’ve at least considered creating one or more social media profiles for your brand. Social media changes like the wind, and if you think a Facebook Page is all you need to reach your customers… well, you might be in for a surprise.

There are ever increasing possibilities. Each network has its own perks and perils, not to mention guidelines to follow.

Today, we’re going to talk about how to decide which social media platforms are the right fit for marketing your eCommerce business. We’ll cover why it’s so important to choose carefully, and then look closely at major platforms like Facebook, Twitter, Pinterest, and more so you can evaluate whether or not they’re a good fit for you.

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So you’ve created a Pinterest account for your online store. By this point, you might have a hundred or so followers, and you’ve likely been able to attribute a few sales back to your boards. Things are good… but they could be better, and you want a bigger piece of the pie.

If you’ve heard about the incredible potential that Pinterest has for brands, and want to better tap into this network’s 47 million monthly active users, it’s time to scale up your strategy. Successfully using Pinterest to attract new customers is going to mean doing much more than pinning beautiful photos and curating content. Luckily, these new strategies won’t take up too much of your time.

If you’re thinking about taking your Pinterest activity to the next level, read on to get some advice on how you can scale your strategy, attract more customers, and make better use of your pins to drive more profit.

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