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How to Decide Where to Spend Your First $50 on Marketing

July 6, 2016 - 24 Comments

If you build it, will they come? Not without marketing they won’t.

New online stores often face the same dilemma: they desperately need marketing to increase awareness of their products or services, but have a tight budget with which to do so. Some form of marketing is necessary for even the newest of stores, but finding the right balance between “effective” and “cost-effective” can be tricky.

If you’re building or have built your store with WooCommerce and are aiming to start marketing on a budget, we’re here to help. Here’s how you can decide which marketing activity to invest in first — and how to spend just $50 to get started.

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How to Promote a Service E-Commerce Business

December 23, 2014 - 2 Comments

promote-service-ecommerceFor the purposes of this article, there are three categories of online service business:

  1. Businesses offering services that can only be delivered within a certain range (e.g. startup ISPs)
  2. Businesses offering services where distance isn’t a factor (e.g. freelance coders)
  3. Businesses that offer both types of services (e.g. design firms)

This article focuses mostly on the first type, but there’s some advice in here for everyone.

For example, no matter what type of service you offer, the first step to marketing it is to identify your target audience as precisely as possible, whether it’s through a buyer profile or just careful analysis of your analytics data. This will dictate where you should be looking for them and what methods work best to find them.

The second step is to register your business with Google Places. Yahoo Local and Bing will also help. Why? That brings us to our first step…

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WooCommerce has a lot of downloads

January 28, 2013 - 38 Comments

That’s a lot of people using WooCommerce! When humanizing a statistical figure of 500,000 we realise how massive our eCommerce plugin has grown in 16 months. It’s transformed our business, and according to all your feedback enabled businesses all around the world.

With that said we are celebrating this milestone in true Woo fashion.

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Celebration time

July 9, 2012 - 38 Comments

4 years ago today WooThemes launched. What started as 3 WordPress designers dabbling in commercial theme development working from three home offices in Cape Town, London and Stavanger, is now a 24 person team supporting a community of 240,000 users.

WooThemes has become much more than just a WordPress themes company and we are hugely excited about our next few steps we are taking to truly become a one-stop WordPress powered business solution provider. WooCommerce and WooDojo have proven we are also a plugin development powerhouse and with our recent re-structuring and recruitments the next year is bound to be a monumental one for us.

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The best Christmas present around – WPBundle

December 13, 2010 - 60 Comments

It’s been almost 6 months in development since the WPBundle guys – Liam and Spencer presented their exciting project on Kickstarter in July of this year. Although the initial funding was unsuccessful, there was huge interest on Twitter and within the WP community so we approached Liam to see if they’d be open to a collaboration. We believed we could help market their WordPress bundle to a much more targeted market on our site rather than on Kickstarter, where potential backers are not so WordPress savvy.

Today we can finally announce that all their hard work, late nights and caffeine fuelled brain storms has become a reality. WP Bundle is now available and offering some game changing, hugely unique WordPress themes that we are quite certain you would have not seen anywhere else before!

Here are some tasters of what Liam and Spencer have cooked up for you. What is important to note is that all the WPBundle themes are built on the solid and ever improving codebase that is our WooFramework. That means if you are familiar with our themes and experimenting with our code in WooTheme customizations you’ll have no problem at all with the WPBundle themes. You should also be able to chop and change bits of functionality between the themes if you are feeling up to the task in creating dream sites for your clients.

As was mentioned in WPBundle’s newsletter WooThemes users will be eligible for very attractive discounts on the $250 WPBundle:

  • WooThemes club subscription members can get the WPBundle for only $100
  • Any other WooThemes customers that have purchased theme packages in the past can get WPBundle for $150

To take advantage of these special offers login to your WooThemes account and on the “Add Products” page look for the WPBundle offer, purchase the themes directly from there and you’ll be in business in no time. To find out more about WPBundle go to their beautiful site – www.wpbundle.com.

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