A lot of the time when lists like this are put together, the emphasis is usually placed on small business blogs that talk about how to run and manage a business. And while such lists are certainly useful, I thought it would be a good idea to put together a list of blogs actually created and managed by retail store owners. These blogs don’t talk about how to blog; rather, they show how it’s done and lead by example.
Here are 15 retail blogs I’ve come across that are run by small shop owners (for the most part) that can give you some real-life inspiration when putting together a blog for your e-commerce site.
1. Taylor Stitch
Taylor Stitch is an online and brick and mortar clothing shop for both men and women and they’ve really got a handle on this blogging business.
They have a dedicated Journal, which paints verbal and visual portraits of their products in action. It has a narrative style that’s rather engaging, which breaks up the occasional product post.