Everyone who shops online does so a little differently. We make decisions at our own pace, use different devices, and interact with stores in ways that feel most comfortable to us.
For some shoppers, the process of viewing or buying a product is vastly different than you might expect. Their internet connection may be slow due to living in a developing country, they may rely on a screen reader due to visual impairment, or they may navigate with a keyboard due to the inability to reliably use a mouse.
These differences create the need to design and maintain a store that is accessible for everyone. That’s the goal of accessibility for eCommerce: creating an online store that everyone can use, no matter their age, skill level, location, or presence of a disability.
Today we’re going to take a look why you should make your WooCommerce store more accessible, and some resources you can use to improve its design and functionality for all your shoppers.
Ready to learn? Let’s start with a closer look at what we mean when we talk about accessibility.