Established in 1889, wine brand Brown Brothers have become renowned for not only their vintage wines, but their historic vineyard that hosts countless events for loyal customers. Naturally, the Brown family wanted their company’s online wine store to be just as striking. WooCommerce experts Emote Digital were happy to take on the task.

We’ve noticed that successful WooCommerce stores tend not to stay the same—they change, iterate, grow, and get updated over time.

Perhaps your store is ready for something fresh?

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“I’m building a membership site.”

Those five words can have drastically different meanings. A membership site can mean many things, including:

• a site that lets people connect with one another
• a site to teach people something
• a site to send members a package of goodies every month
• a site to give certain customers special perks

There are a lot of different models for a membership site, so it can be difficult to know how you should set it up. What types of setups are possible? What tools are available for your desired setup?

To determine what setup is best for your WordPress membership site, you’ll need to define what your site should do, how you interact with members, and what the interaction between members looks like.

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Everyone wants to feel like they belong. It’s a powerful desire that can drive human behavior, the formation of friendships… and even how people make purchasing decisions.

Offering memberships on your online store or website triggers this same desire to belong — to be part of an exclusive club, to get insider perks and benefits. But offering (or selling) memberships isn’t as easy as making them available — there are a few tricks to making them truly desireable.

If you’re interested in adding memberships to your existing site or are considering building a new store with a membership model in mind, the tips in this post will help you convince more customers to sign up, whether you’re a rookie or an eCommerce master.

From clear benefits to fair pricing to member rewards, here are all the ways you can ensure success with memberships.

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If you’ve recently picked up a copy of WooCommerce Memberships, or are thinking about creating memberships for your online store or website, your head’s likely packed to the brim with ideas for delighting your members. Exclusive content, special deals, emails, discounts… it’s enough to make anyone excited about signing up.

The thing is, creating delight doesn’t always have to come in the form of a 15% off coupon code. In fact, it’s much easier (and perhaps more cost-effective) to accomplish this for your members. How? Through personalization.

Personalizing your content for members can lead to increased conversions, feelings of happiness and goodwill, and the reassurance that those who have signed up are exactly where they need to be. Personalized content can also help you keep your members subscribing continuously, and motivate non-members to opt in to get the highly specialized perks offered to each membership tier.

Curious about personalization? Great! We’ve got some ideas for you, so read on to learn a bit more about why personal content is so important, and to discover a few ways you can implement it for yourself.

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You might be bursting with ideas for how to monetize your website. Or perhaps you want to have a dozen fantastic ideas that you simply can’t wait to implement… but nothing’s coming to you yet, and you need a helping hand.

A memberships program is one of the best ways you can monetize specific products, content, and areas of your store or website.

Although you can certainly give away access for free, some store owners will find that they greatly benefit from adding paid memberships — both because their customers love being part of an exclusive group, and because it can generate additional revenue without very much extra work.

If you’re curious about memberships but aren’t sure how to make them work for your store, or already have a membership program in place and are searching for some additional ideas, today’s post is just for you. Let’s take a look at seven unique ideas for members-only content that, with the right motivation, will increase both your signups and recurring revenue.

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As a store owner, you might want to limit certain products, pages, or pieces of content to specific groups of visitors or customers. You might want to restrict certain physical or digital items to customers who sign up or subscribe, or only give rewards in the form of content or products to those who belong to a special group. Yes? Now you can with ease.

WooCommerce Memberships allows you to create and maintain multiple membership tiers on your WooCommerce site, and offer exclusive content or products to your members.

Intrigued? Let’s take a closer look at how WooCommerce Memberships works, and explore a few of the ways you can use it in your store.

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