Polestar Additionals grows B2C sales 232% with WooCommerce

Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining innovative technology and sleek designs, Polestar is focused on their mission to produce a truly climate-neutral car by 2030. 

In 2021, Polestar began offering additional merchandise as an extension of their brand through their Polestar Additionals websites. WooCommerce was the preferred ecommerce platform of choice of their previous partner Prominate. In 2024, they rebuilt and launched a new multimarket ecommerce store with Angry Creative, offering items ranging from art prints to clothing.

After evaluating several ecommerce options for two months, they decided to stick with the clear best solution: WooCommerce. We sat down with the commercial manager for Polestar Additionals to learn more about their decision and how it has paid off so far.

• Drove B2C sales up 232% from 2024 to 2025.
• Accounted for B2C representing 44% of overall sales in 2025, reflecting a 100% increase from 22% in 2024.
• Increased revenue by 40% from 2024 to 2025.

Polestar Additionals used WooCommerce from the start. When they needed to quickly expand their ecommerce store across international markets, WooCommerce delivered with capabilities that enabled them to maintain control and grow.

“It’s a flexible and cost-effective system that gives us full control over functionality, design, and integrations — all without compromising the user experience.”

— Commercial Manager at Polestar Additionals

WooCommerce was already working well for Polestar Additionals, thanks to:

• How easy it is to manage independently.
• How there is no need to rely on a developer for every change or new feature.
• How it saves them time and money, while being scalable and flexible.

It was convenient to not move to a new ecommerce platform and have to start from scratch. 

“Since the platform already meets all of our current needs — from product and inventory management to payment solutions and campaign handling — we saw no reason to switch to another system,” said their Commercial Manager. “On the contrary, continuing to build on what we’ve already established felt like a secure and smart investment.”

At this stage, Polestar Additionals offers around 100 items and counting, updating their multimarket, localized store every week for customers worldwide.

In close collaboration with Polestar Additionals, Angry Creative implemented an ecommerce infrastructure and design that aligned with Polestar Additionals’ image and vision. From rebuilding the main site’s mega menu to integrating WooCommerce, they made sure every element of the online merchandise store was natural to the brand.

Angry Creative retained visual consistency across the Polestar Additionals website with a custom service package that pulled menu items in from an API endpoint provided by Polestar Additionals. 

Beyond this, Angry Creative also streamlined Polestar Additionals’ business flows, migrated their inventory, and improved their voucher system, effectively transforming the site into a customer-focused multisite with enhanced scalability and performance.

Using a WordPress multisite powered by MultilingualPress, Polestar Additionals has localized their store across 21 countries.

“Each country has its own site instance within the network, allowing for full control over language, content, currency, and local configurations,” said their Commercial Manager. “This allows each market to tailor the shopping experience to their specific needs while keeping everything under one technical umbrella.”

Angry Creative further optimized their multisite by building specialized plugins to allow for advanced features such as stock sync between sites, granting coupons per user role, and providing accurate tax and duties in checkout based on the customer’s location.

Polestar Additionals’ ecommerce journey continues to ramp up. WooCommerce not only met the company’s current needs, but more importantly, laid the foundation for continued growth in sustainability and innovation.

Polestar Additionals is now focused on stabilizing their position in key markets and ensuring each storefront is fully compliant with European Accessibility Act (EAA) regulations — all while improving their customer experience and staying aligned with latest ecommerce trends to deliver an even more seamless and user-friendly multimarket site.

About

Vanessa Petersen

Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf.