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UTM Tracking for WooCommerce

A powerful plugin designed to capture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.

  • Detailed reports on source tracking
  • Multiple Reporting Methods (First and Last Touch)
  • Identify High-Performing Traffic Sources
  • Track the origin of every order, even when UTM parameters are unavailable.
  • Zero setup. Activate the plugin and start tracking

Track and Analyze Revenue Sources with UTM Tracking for WooCommerce

Gain valuable insights into where your sales are coming from with UTM Tracking for WooCommerce. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, and more.

The Performance Report provides a detailed breakdown of revenue by:

  • Campaigns
  • Referring websites
  • Top-performing landing pages

Additionally, the plugin tracks and categorizes sales based on UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term, helping you measure the effectiveness of your marketing efforts.

 

Detailed Reporting with First- and Last-Touch Attribution

Easily identify the source of every order right from your order list. UTM Tracking for WooCommerce categorizes all traffic sources, offering clear insights into where your customers are coming from, including:

  • First-touch attribution – See which channels introduced customers to your store.
  • Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.

This dual-reporting approach ensures you accurately credit the right marketing channels for both initiating and closing sales, giving you a complete view of your customer journey and campaign performance.

 

Discover Your Most Valuable Traffic Sources

Easily pinpoint which websites and campaigns drive the most sales with the Top Referrers feature.

  • Identify high-performing traffic sources that generate conversions
  • Understand which channels contribute most to your revenue
  • Optimize your marketing strategy based on real data

By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.

 

Optimize Your High-Performing Pages

Uncover which landing pages drive the most conversions and turn visitors into customers.

  • Identify your most effective entry points
  • Analyze which pages lead to the highest sales
  • Replicate successful elements across your store

By leveraging insights from top-performing pages, you can refine your strategy and continuously improve your conversion rates.

 

Effortless Data Filtering for Deeper Insights

Easily refine your reports with one-click filtering right from the dashboard.

  • Instantly filter by any UTM parameter
  • Quickly analyze trends and correlations across different metrics
  • Gain actionable insights without navigating complex reports

With our intuitive filtering system, you can drill down into your data in seconds and make informed marketing decisions with ease.

 

Complete UTM Parameter Tracking for Granular Insights

Capture and analyze all UTM parameters to gain a deeper understanding of your marketing performance.

  • Track UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term
  • Measure the impact of every marketing initiative, from broad campaigns to specific ads or links
  • Optimize your strategy with precise, data-driven insights

With our UTM Tracking plugin, you’ll always know which efforts drive the best results.

 

Frequently Asked Questions (FAQ)

 

1. What does UTM Tracking for WooCommerce do?

UTM Tracking for WooCommerce helps you track and analyze the sources of your sales, including organic traffic, paid ads, and referral links. It provides detailed insights into UTM parameters, referrers, top landing pages, and customer journeys.

2. Can I track sales even if UTM parameters are not defined?

Yes! The plugin automatically tracks the source of each order, even when UTM parameters are missing, ensuring you always have visibility into your traffic sources.

3. How does first-touch and last-touch attribution work?

Our reporting system records both the first interaction (how a customer first found your store) and the last interaction (what led to the final purchase), giving you a complete view of your marketing funnel.

4. Can I filter reports to analyze specific UTM parameters?

Absolutely! You can quickly filter by UTM Campaign, Source, Medium, Content, or Term within the dashboard to identify trends and optimize your marketing strategies.

5. Does the plugin track which devices, browsers, and locations drive sales?

Yes! You can see detailed insights on which devices, browsers, and countries contribute to your conversions, helping you tailor your marketing efforts and optimize your website for your audience.

6. How can I use top landing page insights to improve conversions?

By identifying which landing pages drive the most sales, you can optimize your content, design, and marketing efforts to replicate successful elements across your store.

7. What should I do if I encounter any issues with the plugin?

If you have any questions or run into any issues, there are several ways to find a solution. You can refer to our comprehensive plugin documentation for guidance, or reach out to our support team chat, and one of our experts will assist you as soon as possible.


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