Introduction
↑ Back to topUTM Tracking for WooCommerce helps you track and analyze the source of your orders by capturing UTM parameters. The plugin works automatically upon installation, allowing you to gain insights into your traffic sources, top-performing campaigns, and customer journeys.
Installation & Activation
↑ Back to top1. Install the Plugin
↑ Back to topYou can install the plugin via the WordPress admin panel:
- Navigate to Plugins → Add New.
- Click Upload Plugin and select the plugin ZIP file.
- Click Install Now, then Activate the plugin.
2. Plugin Activation & Setup
↑ Back to topOnce activated, the plugin starts tracking UTM parameters automatically. There is no additional setup required.
How It Works
↑ Back to top- The plugin automatically saves UTM parameters for each new order after activation.
- You can view detailed tracking data in Marketing → UTM Tracker.
- On the Single Order Page, first-touch and last-touch details are displayed on the right side.
- A new Source column is added to the Orders List, showing the source of each order.
Accessing UTM Reports
↑ Back to top1. Viewing Statistics
↑ Back to topTo access your UTM tracking data:
- Navigate to Marketing → UTM Tracker.
- The statistics dashboard will display insights such as:
- Campaign performance
- Referrers
- Top landing pages
- UTM parameters (Campaign, Source, Medium, Content, Term)
- Filter orders by date range, first-touch, or last-touch.
- Click any parameter to filter by it—multiple filters can be applied for more granular insights.
2. Viewing UTM Data for a Specific Order
↑ Back to top- Go to WooCommerce → Orders.
- Click on any order to open the Order Details page.
- On the right side, you will see the First-Touch and Last-Touch details for that order.
Testing the Plugin
↑ Back to topTo verify that the plugin is tracking UTM parameters correctly, follow these steps:
Step 1: Open Your Store with UTM Parameters
↑ Back to top- Open your website in an incognito/private browsing window.
- Add UTM parameters to the URL, for example:
https://yourstore.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer-sale
Step 2: Go Through the Checkout Process
↑ Back to top- Add a product to your cart.
- Complete the checkout process and place an order.
Step 3: Verify UTM Data
↑ Back to top- Navigate to WooCommerce → Orders and open the test order.
- Check the First-Touch and Last-Touch details on the right side.
- Go to Marketing → UTM Tracker to see if the order appears in the statistics.
Conclusion
↑ Back to topThe UTM Tracking for WooCommerce plugin provides an effortless way to monitor where your sales originate. With automatic tracking, filtering capabilities, and detailed attribution insights, you can optimize your marketing efforts with confidence.