Documents
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Adroll
Advertiser ID and Pixel ID Supported Events Here’s a list of supported events.
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API
The Pixel Manager Cookie Consent API allows you to command the Pixel Manager if you are using a custom-made cookie consent banner. The API can also be used by publicly distributed Consent Management Platforms (CMPs) to integrate with the Pixel Manager. Accept all cookies and fire all pixels Adjust cookie consent selectively Revoke consent for […]
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Automatic Conversion Recovery (ACR)
What is the Automatic Conversion Recovery (ACR)?​ For many tracking pixels the purchase events only can be tracked, if the customer reaches the purchase confirmation page. That unfortunately is not always the case. Data we collected for over a year shows, that shops almost never track 100% of all possible purchase events. The majority is […]
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Borlabs Cookie
General Information Borlabs Cookie allows visitors to give or remove consent for specific cookies in each cookie category. Setup There is no manual setup necessary. The Pixel Manager will automatically detect Borlabs Cookie and add the necessary cookies to the consent categories. Migration Guide for Users of the Old Borlabs Cookie Setup Just remove the add_filter( […]
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Consent Management
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Developers Documentation
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Diagnostics
Payment Gateway Tracking Accuracy Report​ The Payment Gateway Accuracy Report shows how often customers reach the purchase confirmation page when buying a product. Why is that important?​ Most tracking pixels use browser-based tracking libraries. So if the customers don’t visit the purchase confirmation page with their browser, then the libraries can’t load and thus can’t […]
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Dynamic Remarketing
General Information Google Ads There are several ways to upload your products to the Google Merchant Center. The easiest one is to use a feed plugin. So far, we can recommend the following two: Google Merchant Center Feed​ Custom Business Feed​ For countries where the Google Merchant Center is not available, you can upload your […]
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Events
General and E-commerce Events The following table lists the supported events for various platforms. The table also includes links to the official event documentation for each platform. We try to implement all the events that are supported by the platforms and that can be triggered in a standardized way. Most platforms don’t support all the […]
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Experiments
Over time, we will implement experiments into the plugin. Defer the WPM script There are many JavaScript optimization plugins that can defer scripts. We thought it might be a good idea to offer this option natively in our plugin. For now, this can be done using an experimental filter. Move the WPM script to the […]