Product Icon

Google Analytics for WooCommerce

Understand your customers and increase revenue with the world’s leading analytics platform — integrated with WooCommerce for free.

Subscription includes

  • Free updates
  • Free customer support

Benefits

  • Learn which channels drive the most traffic (including search, social, email, and ads) so you know which channels to spend more time on.
  • Figure out where your site leaks money by tracking users’ flow from product page to cart to checkout.
  • Understand which products customers are interested in by comparing traffic, transactions, and revenue across products.
  • Determine what your customers look for by seeing which pages they land on from search engines.

Get basic ecommerce analytics for free

  • Track basic data — including sessions, users, and events — with Universal Analytics.
  • Integrate enhanced ecommerce analytics to get basic ecommerce data, including cart actions and product views.
  • Exclude visits from administrators to get a more accurate picture of customer data.
  • Support for Display Advertising.

A free Google Analytics account is required to use this extension.


Need more advanced ecommerce tracking? Try Google Analytics Pro.


Customer reviews

Average rating 4.3
53 reviews
5 stars, 77% of reviews
4 stars, 6% of reviews
3 stars, 2% of reviews
2 stars, 0% of reviews
1 star, 15% of reviews
53 reviews
  • QK Telecom
    Rated 5 out of 5
    Ease of use
    Nov 27, 2025
    Ease of use
    Thanks for your help
  • hascomedical
    Rated 5 out of 5
    Ease of use
    Nov 20, 2025
    Ease of use
    Great plug and go option to get rich eCommerce analytics into Google Analytics 4. Note this includes your base GA4 tracking as well, so be sure not to use it with other analytics or duplicate of metrics can/will occur.
  • ajhar997786
    Rated 3 out of 5
    Ease of use
    Jun 6, 2025
    Ease of use
  • Emmans Lechon Shop
    Rated 5 out of 5
    Functionality
    May 23, 2025
    Functionality
  • laoluang
    Rated 4 out of 5
    Ease of use
    May 1, 2025
    Ease of use

Extension information

  • PHP version required: 7.4
  • Tested with WordPress: 6.9
  • Tested with WooCommerce: 10.4
  • Requires at least WordPress: 6.8
  • Requires at least WooCommerce: 10.3

Compatibility

  • Cart & checkout blocks
  • High performance order storage (HPOS)

Countries

  • Worldwide

Related products

Price $109 annually
Rated 2.3 out of 5 stars
Price $109 annually
Rated 2 out of 5 stars
Price $109 annually
Rated 2.6 out of 5 stars
Price $109 annually
Rated 2.3 out of 5 stars
Price $109 annually
Rated 2 out of 5 stars
Price $49 annually
Rated 4.1 out of 5 stars
Free download
Rated 2.3 out of 5 stars
Price $109 annually
Rated 2.8 out of 5 stars
Price $59 annually
Rated 4.1 out of 5 stars