When we talk about “packaging a product,” your mind likely drifts to thoughts of corrugated cardboard boxes, bubble wrap, and tape — that is, physical packaging. But have you given any thought to how you package your products online?
For some store owners, they display and sell their products simply. Their goods are sold independently of one another, and it’s up to the shopper to pick out the pieces they want to coordinate with, or even the parts that might be needed to make that core item work.
But this can create some problems. What if a shopper forgets the brackets they need to hang a shelf? Additionally, this simple setup doesn’t leave any room for marketing — say, suggesting like items that should be sold together, or even creating goodwill by throwing in freebies or gifts.
It’s worth giving some thought to this topic — whether you should only offer independently sold single goods, or items that are offered as part of a bundle, chain, or other package. Proper packaging, as you’ll learn, can not only increase your sales, but also decrease customer frustration and make your store easier to use.
Let’s have a look at five ways you can package your products online and take your pages from simple to systematic.