The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

Get access to customer-only benefits

Everyone benefits from our company retreat

March 31, 2010 - 16 Comments

It’s been a month since our company retreat to the Austrian Alps where we enjoyed a week of snow, ski, jagermeister and a little bit of work – how we all wish we could be tele-ported back there right now.

We’ve been absolutely astonished by the amount of media attention our company retreat attracted. It even featured on Mashable yesterday with Josh Catone, the features editor, writing an excellent case study on our social media success surrounding the trip.

Not only did the trip itself attract a lot of attention, but we got a lot of people admiring the WordPress tumblog theme we built to efficiently, and very easily, live blog the activities in the Alps. We therefore decided it was appropriate to add some polish to the theme, and add some more functionality, then release it for general purchase.

Continue Reading

Mobile Officing Extreme

March 4, 2010 - 23 Comments

Woo on the slopes

Late last year I was sitting at the barber shop, getting a haircut. The barber felt obliged to ask me what I do for a living. I tried to explain to him, in a non-technical way, how I “designed websites”, and managed the business with my 2 business partners in Norway and Cape Town… who I’d only met face-to-face a handful of times.

Of course the conversation went dead then as he was obviously a little confused by this internet thing I did. I quietly kept thinking about our rather unique business, and how completely mobile we actually are. Why don’t we really take advantage of the perks of mobile officing?

Continue Reading

WooNav: Integrated in WP 3.0

February 15, 2010 - 76 Comments

Two weeks ago when we launched theWooNav we knew it was something special and would be well received by our users, together with our recent release of WooFramework V2 our theme development was certainly hotting up. Then, out of the blue, we were contacted by Jane Wells of the WordPress Core UX development team who was planning the final iterations of the menu management system’s core features for WordPress 3.0. Unknown to us Jane had been playing around with our WooNav functionality:

We have a developer working on it, and have gone through several rounds of community feedback and iteration, and it strikes me that what we’re probably going to end up with is a lot like what you guys have in your Custom Navigation option, so I thought I’d get in touch with you guys to talk about it

After a few emails it was pretty obvious that this made perfect sense for both us and the core team. It would save the WordPress developers hours of coding to build something that already existed and did the job well, and WooThemes would finally be acknowledged for it’s work in furthering WordPress theme development.

Continue Reading

Write me a postcard

January 28, 2010 - 38 Comments

So you are about to head off on an adventure around the world, or perhaps just an extended road trip up the east coast? You’ve promised postcards to friends and families, but what a mission, post offices are so last century! 🙂

See you’ve decided to buy a domain, install WordPress and this really cool theme from WooThemes instead. Friends all around the world can track your progress, see exactly where you’ve been and the photos you’ve taken. They’ll share the experience with you, leaving you comments and advice of where and what you should be doing.

Continue Reading

The Awesome Custom Woo Navigation

January 27, 2010 - 152 Comments

This functionality became part of WordPress itself. You can create custom menus under Appearance>Menus from the WordPress dashboard.

One of the most commonly asked questions by Woo users is how to modify the navigation in the theme, by excluding items, adding external links etc. We recently added Jeff to our team, and started him off with a project we had been planning for a while; A new custom navigation admin page, where you would be able to really build your own navigation without touching any code.

It didn’t take long for him to come up with the wireframe, and then Cobus added some nice styling to the UI, and we can now proudly present it to you! We’ll start off slow by adding it to our newest themes first, and we hope to get feedback and squish any possible bugs that should appear before rolling it out to all our themes.

Woo Custom Navigation admin panel

Continue Reading

Delegate

January 21, 2010 - Leave a comment

Unique Features


  • Featured Slider

    A custom home page featured area to showcase your work or products, with optional sub-featured area to give them more insight.


  • Custom Homepage

    Custom homepage designed to emphasize your most important information, with the option to display a traditional blog instead.


  • Custom Widgets

    Custom Woo Widgets for use in the blog or page sidebar and in the widgetized footer: News, Twitter, Search , Ad space and Flickr widget.


  • Alternative Styles

    19 delicious colour schemes to choose from, and possible to change color of links and buttons in options panel.

WordPress 2.9 is out!

December 19, 2009 - 2 Comments

As most of you probably already know, WordPress released version 2.9 last night, with some nice new features added. None of the new features affect any of our themes, and we have updated all our demos to 2.9 and they are working without any problems.

We recommend everybody to upgrade to the latest version of WordPress. If you believe that you have found a bug or compatibility issue with 2.9, then please make a post in our forum, so we can quickly determine if it is caused by the new version.

Optimize your WordPress

December 15, 2009 - 39 Comments

optimizeToday is a pretty big day for us at WooThemes. Firstly, because we can finally launch this theme that has been so hyped and received such glowing feedback from our beta testers, and secondly because it is our first theme sporting our brand spanking new theme option’s panel.

Optimize is another pixel perfect business theme conceptualized and coded by the Magatron. Living up to it’s name Optimize has been lurking around, behind the scenes, being tested by our wonderful beta testers for a couple weeks now, with lots of new features being added and optimized according to the feedback we have been given.

Continue Reading

Optimize

December 14, 2009 - Leave a comment

Unique Features


  • Featured Area

    A custom home page featured area to showcase your work or products, with optional sub-featured area to give them more insight.


  • Flexible Layout

    Possible to shift the alignment of the featured area (images on the right side instead of left)


  • Custom Homepage

    Custom home page layout with optional Twitter box, Mini-features area, Info/Quotes box and option to insert any page above/below mini-features area.


  • Integrated Lightbox

    Sexy jQuery effects and PrettyPhoto (lightbox) integrated in theme.


  • Portfolio Page Template

    An optional integrated portfolio section to show off your work/products.

  • Custom Post Types

    Custom Post Types

    Optimize takes full advantage of the new custom post types functionality than came with WordPress 3.0, so adding testimonials, mini-features and portfolio posts is dead easy!


  • Custom Widgets

    Custom Woo Widgets for use in the sidebar and in the widgetized footer: Search widget, Ad space widget, Flickr widget.


  • Alternative Styles

    22 stylish alternate colour schemes to choose from plus custom color picker so you can set your own background color and link color.

We Will Rock You

December 10, 2009 - 22 Comments

screenshotIt is with great pleasure that we can FINALLY announce the launch of our awesomely unique niche blog design for bands and musicians, entitled Backstage.

Backstage was first conceptualized by the talented British web designer extraordinaire – Elliot Jay Stocks way back in June. We thought Elliot was well suited for this kind of design as he himself is quite a musical genius.

Fox has spent the past few months, off and on, hard at work creating powerful widget goodness and theme options for Backstage. With custom category templates for the discography, latest news, video and image archives this theme really helps empower artists and bands with the tools they need to promote themselves. An upcoming shows widget helps manage your events, whilst a home page featured slider can easily be enabled/disabled via the theme options panel.

It’s probably best letting the images below, and the demo, do the talking don’t you think?

Continue Reading

Backstage

December 10, 2009 - Leave a comment

Unique Features

These are some of the more unique features that you will find within the theme:

  • A home page slider showcasing band/musician photography.
  • A home page dedicated module to the band/musician biography.
  • Unique page templates for your discography/music archive, and image & video galleries.
  • Neat theme integration with media attachments.
  • Custom Woo Widgets for use in the sidebar and in the home page widgetized zones: A media widget showcasing images, videos or music, a recent news widget, an upcoming shows widget, Flickr and advertising widgets amongst others.
  • 7 stylish alternate colour schemes to choose from.

The Rockstar Foundation: Giving Back

December 9, 2009 - 6 Comments

rockstarfoundationA few months ago, Adii started talking about a new charitable organization that he wanted to create that would benefit amazingly talented, yet underprivileged young girls (through educational opportunities, love & great support structures) in South Africa. Last week, the dream took another step closer to formalizing when Adii & his team launched The Rockstar Foundation.

In October, we managed to raise more than $5k for breast cancer awareness. But going forward, we’ve decided we’d like to be more involved in helping worthy causes. So we’re teaming up with The Rockstar Foundation, where we will be sponsoring all of their general overheads & day-to-day expenditure on a monthly basis.

Continue Reading

Wish you were here

September 28, 2009 - 64 Comments

postcard_logoIf WooThemes were a work desk, it would be one of those really messy desks littered with sketches and papers at the moment. We have so many theme concepts we are currently working on both in-house and with theme collaborators. It’s most certainly a creative place to be.

A couple weeks back I opened up Photoshop and dusted off the toolboxes to start experimenting with a travel blogging theme design, fresh after my recent holiday to the Greek Islands.

Continue Reading

The Daily Edition design process with Liam McKay

September 18, 2009 - 20 Comments

liam_mckay_design_process

Liam kindly spent some time with us chatting through what was involved in his recent collaboration with WooThemes on the Daily Edition theme.

Continue Reading

Daily Edition – Read all about it!

September 15, 2009 - 40 Comments

daily-edition-launch

I’m excited about this theme! Almost a month after teasing you with some original screenshots of Liam Mckay’s awesome design we have finally completed the conversion to a flexible, neatly coded WordPress theme. You commented, and we listened and built some awesome functionality into this theme.

Breathing some new life into the incredible success of Gazette Edition we wanted another news/magazine based theme that was minimalistic enough to let your content speak, whilst customizable enough to brand however you like. We approached our friend Liam McKay as we thought this was just up his alley, and did he impress!

Continue Reading

Have a Coffee Break

August 12, 2009 - 77 Comments

Coffee Break
Coffee Break - A nice business theme

It’s been quite a while since I’ve contributed anything to the WooThemes repository, so when I finally managed to sneak in some Photoshop time, I wanted to draw inspiration from our own WooThemes website design, as we have been getting quite a few e-mails asking if our theme is available for sale. Obviously we want to keep our own design unique, but I  designed Coffee Break with a similar layout, so we could offer the public something similar in style.

The homepage layout consists of a jQuery slider at the top, which is great for showing of your most important content. We then added a nice mini-featured area below the slider, similar to the one we have on our homepage. You can add the sections with an icon to the left by just adding WP pages, and adding them to your options panel. We also added two sidebars, one for the homepage and one for the blog, and also a nice 2-column footer where you can have some basic information about the website.

Do you like the theme demo and the 17 alternative styles? Any other features that you think we missed? Let us know in the comments.

WooCommerce - the most customizable eCommerce platform for building your online business.

  • 30 day money back guarantee
  • Support teams across the world
  • Safe & Secure online payment