The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

Get access to customer-only benefits

The good and the bad

October 7, 2010 - 50 Comments

Coming soon...

We’ve been in-undated with emails, tweets and blog comments on the expected release date of our much anticipated e-commerce WordPress WooThemes. This post sheds some light on the progress we are making, to keep our community of users in the loop, and not create any false expectations of a unrealistic delivery date.

Nearly there

We’ve been working on the e-commerce themes for a good few months now and made solid progress, BUT not without hiccups along the way! We’ve worked with some great developers on the e-commerce framework, but the sobering news for our eager early adopters is that the project has been larger than we originally anticipated – given our very high standards, and us not wanting to put our names behind something that is only half baked.

Continue Reading

Finding design time at WooHQ

October 5, 2010 - 17 Comments

Occasionally at WooThemes we find some time to work on theme designs ourselves, whilst the bulk of it is spent finding and collaborating with other great freelance designers, then developing, marketing and supporting those themes. Both Cobus and myself were lucky enough to jump into Photoshop and push around some pixels a few weeks ago.

Diner - A restaurant theme

Diner is a restaurant based theme that boasts lots of niche functionality empowering restaurant owners with a tool to market their restaurant using a unique food menu page template, boasting custom post types, a contact page with Google Maps & directions integration and even possibly a booking plugin to reserve and manage tables. Expect is very soon.

Continue Reading

Sidebar Manager, now your sharpest tool in the shed

September 28, 2010 - 78 Comments

We’re ecstatic to launch the latest addition to the WooFramework – Sidebar Manager.

The Sidebar Manager comes from years of my own personal experience with WordPress themes, having been frustrated with the rigid sidebars and widgetized regions. Blog sidebars quickly become static, boring and life-less when every page renders the same widgets time after time on every page – not giving your users a very dynamic or targeted experience.

The Sidebar Manager gives you the power to create a unique sidebar for specific pages of your site. You can now tailor make each page with specific content and functionality across almost every aspect of the template.

Continue Reading

How can that be free?

September 27, 2010 - 39 Comments

A customizable and clean free theme.

Today we introduce you to a theme aptly named “Skeptical”. Why should you be skeptical? Because it’s got some pretty neat functionality for a free theme. That’s correct – a free theme.

Skeptical was designed by Nur Fathihah and submitted to us via our “Submit your theme” page, where we often un-earth great designs and talented designers.

Skeptical’s layout is very flexible in the sense that you can display “related posts” next to your latest posts on the home page, OR have a completely widgetized sidebar. Not only that, you can also add your Flickr stream to the footer region and showcase three noteworthy blog posts tagged with a specific tag that you declare in the theme options.

Continue Reading

WooVille #2: Kung-Woo

September 10, 2010 - 19 Comments

And you thought being a part of the WooTeam was all about 4 day work weeks, Apple products, X-Box sessions and Woo on the Slopes expeditions?

Hell no. Each member of the WooTeam has been through a grueling test of mental and physical agility….

A designer’s best friend

September 9, 2010 - 20 Comments

A digital designer is rarely caught without a coffee, coca cola, or red bull on their desk. Largely due to the late night rushes before a client deadline, but according to Dr. Downie it also fuels creativity.

After teasing it only yesterday, we’ve cruised through the tweaks and fixes (few of course!) reported by our beta testers and are happy to release the Caffeinated theme today, less than 24 hours later.

Continue Reading

Skeptically caffeinated

September 8, 2010 - 18 Comments

I’m not even sure that title makes sense, but it does somewhat describe the next two upcoming themes, and was the title of the email Cobus sent me with the teaser graphics.

Firstly, we have Ryan Downie’s personal portfolio theme design that he originally designed for his own personal use – fueled by his passion for Coffee, Red Bull and lunchtime pot of noodles according to his Twitter stream.

This theme’s release is literally around the corner and boasts more custom post type integration and a great summize of your online presence on the home page.

Caffeinated by Ryan Downie

Continue Reading

Time of Need

August 30, 2010 - 4 Comments

We received a rather sad, but inspirational testimonial from Robert Craig about 2 weeks ago that we were in two minds about posting on our blog – given it’s sensitive nature. After speaking to Robert though he wanted us to publish Bob’s story…

Continue Reading

Fresh ‘n Crispy

August 26, 2010 - 36 Comments

Perfect for lazy bloggers
Perfect for lazy bloggers

It sounds like Europe and North America are coming to terms with the fact that the days are becoming shorter and the air crisper, whilst us fortunate ones down south are enjoying quite the opposite – sun and blue sky….

Where was I going with that. Agh yes. Crispy. This one is dedicated to our northern hemisphere friends. 🙂

Crisp is the latest theme to join our growing portfolio of popular tumblog themes that we teased a few weeks back. Ideal for bloggers who love the ease of use of Tumblr, but want the flexibility and ownership of their content on their own WordPress website.

Jeff has been providing continual tweaks to the underlying code of our Tumblog themes after recent feedback from Mr. WordPress himself – Mr Matt Mullenweg. With a new tumblog section added to your WordPress backend once the theme is installed powered by it’s own custom taxonomy, we’ve brought a simple and fast publishing form to your dashboard.

Continue Reading

Rockstar Business Promo

August 24, 2010 - 38 Comments

After careful and continued research we’ve realized our users love a WooThemes promotion every now and again… In fact, we’re pretty sure that you’d love a WooThemes promo every single day, right? 🙂

Unfortunately that’s not the case, BUT…

In the last year, Adii has been working on his new book – Rockstar Business – which is due out in 2 weeks’ time. Adii explains the book as “…a look at how I’ve turned myself into a self-branded Rockstar…”, which may have some merit, but this also means that Adii has been on the receiving end of quite a few “Rockstar” jokes from the WooTeam… The WooTeam is probably not the best, nor most objective book critic though… *chuckles*

On a serious note, we’ve seen a few snippets (you too can do so here) and knowing Adii we’re sure the book will be a really fun read. So we thought it would be a good idea to get you in on the action…

Continue Reading

5 minutes with Byron Rode

August 17, 2010 - 4 Comments

Miami Ink. I mean Byron Rode.

A brief introduction

I am a Web and WordPress Developer and have been living in Cape Town for a little over 3 years now.

I have been working in the online/development industry professionally for about 6 years, but built my first website about 8 years ago. In my 3 years in Cape Town I have worked for a large internet outsourcing company, worked with another locally run theme development company that focussed on Joomla and was the initial lead backend developer for their theme framework and ran and maintained a small web development agency focussing on outsourced development and consultation. I have strengths in PHP, MySQL, CSS as well as few other programming languages and like to dabble with Objective C (Cocoa) and Cocoa Touch.

Continue Reading

Seeing The Light

August 16, 2010 - 88 Comments

Sealight - Perfect for businesses showcasing their products and services

We’ve just released a great addition to our business theme portfolio called Sealight that we teased a couple weeks ago – with some new features seeing the light of day.

Sealight was originally conceptualized and designed by the talented Mr. Chris Rowe, who we have worked before with on numerous occasions – the personal blog theme aptly named “BlogTheme, and the magazine themes “Spectrum” and “Gotham News“. So it was only a matter of time before he designed us a business theme.

Sealight boasts introduces some unique features to our business theme portfolio.

For the featured slider that we have used in a few of our themes before – instead of using posts/pages tagged with a specific tag, it know uses a custom post type called “slides”. Simply add new slides and they’ll appear in the featured slider. Similarly the home page has a module dedicated to information boxes that can house features/services your business/product offers and a cross-fader testimonials module quoting happy customers/clients – both of which have a custom post type dedicated to them (“Info Boxes” and “Testimonials”).

Continue Reading

Sealight

August 16, 2010 - Leave a comment

Unique Features


  • Featured Slider

    The Sealight home page displays a featured slider that showcases specific content. The content is published using the custom post type “slides”. It allows for text, imagery and video.


  • Info Boxes

    The info boxes on the page are used to highlight specific features/services. These info boxes are also managed using a custom post type called “Info Boxes”. Four specific “Info Boxes” can be displayed on the home page whilst a custom page template can be used to summarize the rest of the features on a dedicated page.


  • Testimonials Cross Fader

    The testimonials module on the home page uses the custom post type “Testimonials” to highlight happy customers feedback, cross fading between different ones.


  • Custom Widgets

    The theme has 3 widgetized areas in the sidebar, and also some extra Woo custom widgets (Flickr, Twitter, Adspace, Search).


  • Alternative Styles

    5 delicious colour schemes to choose from, and possible to change color of links and buttons in options panel.

Delivering happiness… errr… themes

July 30, 2010 - 3 Comments

Adii, Magnus and myself are all reading “Delivering Happiness” by Tony Hsieh of Zappos at the moment, and we are all avid fans of Tony’s personal/hands on approach to business.

At WooHQ we all keep a close eye on the emails we receive, whether they be good or bad, happy or irritated users. In that way we can continue to add value, find purpose and direction, and in turn deliver happiness to our users.

We love receiving glowing testimonial emails from WooTheme users dotted around the world, it makes our pixel-pushing, computer-bound work more personal knowing we are delivering our products to actual human beings, not just zip files that we deploy to the interwebs.

We received this one from Mark Simmons on his experience with the Aperture theme and we thought it would be great to share these occasional “happiness” emails we receive with you our site visitors.

Continue Reading

Tweaking the user experience page by page

July 26, 2010 - 19 Comments

When we are not designing themes here at Woo Headquarters we are tweaking and improving the process of delivering those themes to you. At least that’s what we were doing last week.

We thought it would be a good idea to document the changes we implemented last week with the honest reasoning behind the user experience tweaks. First let’s have a look at the theme listing page, as it was last week:

The theme listing page, prior to the UI tweaks

After much deliberation we decided we weren’t entirely happy with the user interaction process required when buying our themes, and the confusion of having four call-to-action buttons taking you to the checkout page.

Continue Reading

Estate: Your WordPress Real Estate Solution

July 20, 2010 - 75 Comments

More than just a theme!

Estate (formerly known as Realtor; R.I.P.) – the WordPress real estate theme solution is finally here!

The WooTeam (especially Jeff & Cobus) have spent months in perfecting Version 1 of Estate and we’re so excited to now hand this over to all the awesome WooFans to try it, experiment with it and obviously: build your next WP-powered real estate website using Estate.

One of the main reasons that Estate took a little longer, and required more love (in comparison to our other themes), is the fact that we’ve included quite a bit of niche functionality that we had to develop specifically for Estate. So it wasn’t just a case of mixing & matching code from our existing themes; nope, we had to develop Estate from scratch. The other reason for this development process relates to all the new custom post type & taxonomy goodies in WP 3.0 that we’ve utilized, because we wanted to release a real estate theme unlike any other WP theme that you may have encountered up until now.

Continue Reading

WooCommerce - the most customizable eCommerce platform for building your online business.

  • 30 day money back guarantee
  • Support teams across the world
  • Safe & Secure online payment