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June 1, 2009 - 18 Comments

Headline news today – “WooThemes launches The Journal“.

Joining a growing portfolio of hugely popular newspaper based WordPress designs “The Journal” has been in development for the past month and boasts some impressive new functionality.

The Journal was brilliantly conceptualized by our friend Firman Firdaus and given to us in Photoshop format. After some serious brain storming we simplified some of the functionality and typography and began the WordPress wizardry.

Foxinni came up with a nifty backend option feature to assign certain tags to different parts of the home page. Making it really easy to move things around and not have duplicated content clogging up key areas of the home page.

There is also a neat javascript carousel to display content and 6 widgetized areas to play with, not forgetting 10 different styles to apply to the theme.

The Journal is very light on template imagery making creating your own styles an absolute breeze by tweaking some css colour values.

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WooThemes features in Web Designer Podcast

May 7, 2009 - 5 Comments

Check out their new website
Check out their new website

The guys at Web Designer Magazine have been keeping busy revamping their website. With it now running off none other than WordPress and it sporting a beautiful new theme design, with lots of new content it is definitely worth a visit.

Last week we recorded a podcast interview with Web Designer Magazine which is now available for your listening over on their website.

Podcast Episode 4 features:

CSS legend, respected author and standards consultant Eric Meyer talks candidly about  how he  got into the business and  what the future holds for CSS3. Plus, we catch up with Mark Forrester of WordPress design team WooThemes and ask whether CMS-based blog building is good thing or bad thing for the  modern art of web design.

Also if you missed our feature in the magazine in March that is also now available on their website .


April 28, 2009 - Leave a comment

Unique Features

These are some of the more unique features that you will find within the theme:

  • Home page slider displaying latest posts;
  • Home page visual category boxes with javascript hover effects;
  • Attractive category archive template with images with javacript hover effects;
  • Dedicated blog category template and home page module;
  • 6 widgetized areas (4 footer modules and 2 sidebar modules);
  • 7 custom Woo widgets; and
  • 12 great colour schemes to suit your site identity.

Say Cheese

April 28, 2009 - 27 Comments

Aperture ThemeI know there have been a lot of people eagerly waiting for the launch of this theme and I can now finally say our first dedicated photoblogging theme has arrived.

In mid-March when I posted an early teaser on my blog I received a lot of feedback about what our wonderful Woo users would like to see in a photoblogging theme. I got some great ideas from this and although I couldn’t include all of the requests I’ve tried to build it as best I can, thinking like a woo photographer.

Aperture’s custom built home page makes for an impressive visual display of your portfolio of photos/work/products. Note the slashes there. Aperture has evolved into quite a multi-functional theme. What was originally and predominantly built for photographers can easily be customized for just about any type of website by tweaking the theme options panel and renaming some of the widgets.

Aperture is built on our awesome new Woo-Framework that has an enhanced “Custom Settings” panel to easily upload your featured image for each post. The theme option’s interface has also received a make-over thanks to the wonderful Foxinni.

There’s tons to play with in Aperture – 12 alternate styles, 7 custom Woo widgets and 6 widgetized sidebar and footer spaces should keep you busy!

<p srcset=One of our two grunge styles for Aperture

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One of our two grunge styles for Aperture

I’m not going to post our awesome default style here, have a play with that on our WooThemes Aperture Demo.

<p srcset=The dark blue style for Aperture. One of the 12 styles the theme package comes with!

” width=”550″ height=”838″ />

The dark blue style for Aperture. One of the 12 styles the theme package comes with!

So view the demo, read up on the specs of the theme and then give us a little feedback love…

Time to evolve your blog

April 24, 2009 - 27 Comments


We know you like a freebie once in a while, and when we first saw the Meta-Morphosis design by Izzudin Helmi we immediately wanted to develop it into a WordPress theme, and give it away for free! The Photoshop design uses the Delicious font type, and we wanted to try and bring this over to the finished product, something we managed with the help of Cufon.

The layout of the theme is a bit unusual as it has a two column homepage with featured posts on the left, and normal posts on the right, so there is no sidebar like in your traditional theme. All of your widgets go down in the javascript slider in the footer, which is superslick!

We also incorporated the new and improved Woo-Framework in this theme, so you will see some changes in the backend options. The biggest improvement is the ability to upload your thumbnails directly without having to use the old upload, copy+paste link into custom setting field anymore. This also applies to uploading your custom logo in the options panel. We hope to update all our themes with this new functionality soon!

Check out the demo and get downloading already!

4-for-1 April Fool’s offer… [closed]

April 1, 2009 - 44 Comments

WooThemes April Fools Offer Happy April 1st!

Being April 1st you’ve probably already had a few pranks played on you today.

Here at Woo we are scattered all around the world so unfortunately we can’t cover each others computers with post-it notes, or set Adii’s iPhone in jelly, or move ALL the office furniture into Magnus’s office. Sigh…

Instead we are going to try prank you. Or are we…

If you head on over to the themes page and select a theme to purchase you might find a pleasant surprise… Perhaps you might find you can select 4 themes and only have to pay for 1.

Hurry though April Fools jokes are supposed to be made before midday on April 1st. We’ve extended that a bit, cos we nice people, so you have until midday tomorrow (12am GMT, April 2nd 2009)


The 4-for-1 offer is now closed. Our usual wonderful 2-for-1 offer still applies

WooTees – Another woocontest

March 23, 2009 - 61 Comments

Download the WooTees design kit
Download the WooTees design kit

Stop the press. We’ve decided we’ve had enough of wordpress themes and we are now going to be venturing into the t-shirt design business instead.

…… that’s a joke, don’t worry.

April is going to be a monumental month for us at WooThemes as it will be the first time all 5 of us of the WooTeam will be in the same room at the same time!

A few months ago we all decided we would get together for Future of Web Design 2009 in London, England. What better event to attend together to soak up some design goodness from the industry’s best designers.

We’ll hopefully be taking some t-shirts to the event to giveaway and that’s where we need your help – in designing them. We are looking for a kickass design that people want to wear, not your typical promotional tees that get thrown into a cupboard never to be worn. Your design can be trendy, humourous or professional, or even all three – we open to suggestions.


– The winner will receive $500, a 6 month developer license, and their name on the collar of the t-shirt gaining you huge street cred.

– The runner up will receive $250 and a 3 month developer license.

– 3rd place gets you a 6 month developer license.

STATUS UPDATE (16th April 2009):

The winners have been announced on the 99designs site:

Congratulations guys, we’ll be in contact with all of you asap if we haven’t already! For those of you who entered but didn’t win we really appreciate your hard work and commitment to WooThemes.

STATUS UPDATE (6th April 2009):

The contest has been extended for another 3 days and has been taken to for maximum exposure. We ask all our wonderful submissions to be entered into the pool there. Never fear though, we’ll still be tracking the Flickr Pool.

Terms and Conditions

  • The design submitted must be entirely your own work.
  • By entering this competition you consent to your design concept being used by WooThemes and possibly even avaliable for purchase at a later stage. First, second and third prize will, as already stated, be awarded a cash prize for their work.
  • The winners will be required to deliver their design in the required format before payment is made, determined by an inspection of the design source file.

We’ve featured in Web Designer magazine again

March 17, 2009 - 24 Comments

Web Designer Magazine - Issue 155
Web Designer Magazine - Issue 155

That’s right Issue 155 of Web Designer Magazine features us yet again, but this time we have a more prominent feature with a full page dedicated to a Q & A with Adii and a look at the WooThemes headquarters in Cape Town, South Africa.

Issue 155 focuses on WordPress’s impressive and biggest upgrade to date – version 2.7. The magazine features explanations of this version’s highlights, the dashboard editor explained and designer tips and opinions.

We’ve teamed up with Web Designer Magazine and launched three of our popular WooTheme wordpress templates for free on their promotional CD.

That’s about £200’s worth of WooThemes goodness!

Which themes are available on the CD you may ask?

One from each of us. Adii’s Geometric business/portfolio theme, Magnus’s Freshfolio portfolio theme and my magazine theme – Foreword Thinking.

Head on over to your local UK newspaper shop to get your copy or buy this issue online.

Take a tour of WooThemes HQ
Take a tour of WooThemes HQ

We’ve produced something new

March 10, 2009 - 23 Comments

Your company's marketing tool
The stylish marketing tool for your company

Today I can finally announce the launch of our new business theme dedicated to stylishly marketing your products or services, Productum.

Why the name? Productum is latin for “something produced” and seeing we usually fill our theme demos with latin “lorem ipsum” dummy text I thought it was pretty appropriate.

The custom home page makes good use of the prime real estate with a javascript image switcher packing in 4 dedicated images, an about section with linkable buttons, a content area dedicated to one of your wordpress pages, a scrolling carousel dedicated to a specific category of posts, 4 widgetized footer modules and on the inner pages 2 widgetized sidebars with 6 custom woo widgets to use. All of this comes bundled with our wonderful usual theme options panel and 11 colourful styles to chose from.

Ariel and the Southern Media crew helped splice and dice the photoshop work into neat, beautiful code relying on the customizable 960 Grid System. Magnus then helped with his php wizardry skills and we implemented the wonderful woo theme framework.


As always we’d love to hear your feedback.

Find out more about the theme or demo it here.

Good news

February 27, 2009 - 29 Comments

Today we’ve launched Newsport, a very stylish and sophisticated magazine based theme which can house a wealth of blog posts on a clean newspaper-styled homepage.

Newsport was one of the design concepts that was originially submitted in the theme contest we ran last year October. It was designed by Armono Wibowo – an Indonesian web designer – who finished in the top 10 of the competition. Armono also designed Typebased which is available for free on Woothemes.

It was then coded by PSDtoWordPress and woo-erized (adding the icing on the cake) by Magnus, who built some nifty functionality into it, spread across 4 widgetized modules. You can do all sorts of cool things using the theme option’s panel, like swop the category based top navigation bar for a page based navigation top bar. You can move the logo to the left and have a 468 X 60 ad banner next to it. You also have complete control over what categories appear where and you can paint your theme 11 different colours.

Find out more about the theme or demo it here.

WooTube haz homepage!

February 20, 2009 - 14 Comments

When we first designed WooTube, we only intended it to be a simple video browser theme. Some complained that the homepage looked like a single post, probably because that is exactly what it was 🙂 WooTube has been out for nearly a month, and it seems like it has been well received, even though there isn’t any fancy homepage layout for it.

But now there is! A few hours of coding, and voila, an optional homepage layout, which you can turn on from within your options panel. This will add post boxes on the front page, and you have the option of showing the latest video, or disabling it and getting that gallery feel on the theme.

This theme can therefore easily be used as a normal blog/gallery/portfolio or whatever you can imagine it to be. There is no need to add videos to your posts, so you could use it to show of your design work, or run a CSS gallery.

If you already own WooTube and want to know how to upgrade, you should study the changelog.txt and first backup your current theme if you have made any changes to the files.

Let us know your thoughts on the upgrade by checkint out the demo, and if there are any more tweaks that we should add.

The foreword thinking theme

January 20, 2009 - 20 Comments

Foreword Thinking is a theme that as the name suggests has a home page that serves as an introduction to the rest of the website. My initial idea was to create a home page that resembled a magazine’s table of contents page with well presented blog post excerpts drawing you deeper into the content on other pages.

Foreword Thinking space blue style

With alternating vibrant colour blocks (with colours that can be set in the neat theme options) for the featured posts and the date blocks the home page design never gets tired, together with minimal image styling your website should load super quick. If you flick through our 10 different theme styles you should find one that tickles you fancy. If not, customizing a style is a doddle – by changing the background image for example on the wood style to any other image can give your website a completely fresh and unique feel with the bear minimum of effort.

Framed neatly with a colour co-ordinated border around the browser window the theme design has almost a print design feel to it.

Foreword Thinking corporate white style

A clean, corporate white style

A completely widgetized sidebar, that can be housed on the left or the right of your content, means you have complete control of what functionality and navigation you want on you website. The theme comes packed with 7 custom Woo widgets, and has two home page modules available below the “table of contents” section where you can pull through content from any two wordpress pages you have created.

Foreword Thinking wood style with right sidebar

Wooden style with right sidebar and 4 featured posts

What more can we say, the theme should speak for itself so head on over to the demo to have a play or follow us to the purchase links below.

Sneak peek at Productum

January 12, 2009 - 25 Comments

As Adii mentioned last week there are some really exciting themes to look forward to over the next few months.

Lately I’ve been fairly quiet being more involved in creating alternate styles for other designer’s woothemes, then designing themes myself, but over the last few weeks I’ve managed to find some time to work on some designs of my own. The latest being Productum which is a theme dedicated to promoting your product or service.

Click on image to see full size preview
Click on image to see full size preview

Packed into a neat 16 column grid structure this theme comes bundled with a neat product image slideshow, a featured content block, recent news/blog posts and some widgetized modules available on your home page. As always it will be available in a variety of colourful styles. With all these features you should be able to customize Productum enough to have a very slick, professional marketing tool. Might I add this theme is not an e-commerce theme, but will have theme options to easily link buttons to payment facilities.

This theme should be available for purchase in late March/April.

Constructive feedback and feature requests are much appreciated, but we obviously cannot guarantee to accomodate all of them.

How to find page/cat ID

January 8, 2009 - 7 Comments

In this video we show you how to find your category and page ID’s, which is useful for setting theme options or for using when you want to exclude or include with wp_list_categories or wp_list_pages in the template files.

The video will show you that you can find your cat/page ID by hovering over the link on the manage categories/page page in WP admin. You will see the link in your browser statusbar like this:

Status bar reveals page/cat ID
The browser status bar reveals page/cat ID

4-for-1 Christmas special extended

December 24, 2008 - 25 Comments

Today is supposed to be the last day of our Christmas 4-for-1 special , meaning all your Christmas shopping is supposed to be finished.

Fail Blog Special Offer

However, if like me you still haven’t got everything you said you would and you’re now already celebrating this merry time of year we’ve decided to throw you a life line and extend our 4-for-1 special till the end of 2008 , that gives you one more week to take advantage of this fantastic offer!

We thought about changing the offer slightly, and coming up with a clever new catch phrase, but why mess with a winning formula, especially if all you can come up with is this one we found on fail blog .

Happy shopping Woo Users and have a fantastic Christmas!

P.S. See all the special details on the original 4-for-1 offer post here .

P.P.S. This offer will definitely be ending when the clock strikes 12am (GMT) on New Years Eve 2008 . No more extensions.

Veerle Pieter’s Abstract

December 17, 2008 - 32 Comments

WooThemes AbstractToday not only see’s the launch of our Christmas 4 for 1 special, but also the launch of one of our exciting themes that we collaborated with the wonderful Veerle Pieters on – Abstract.

A good few months ago we commissioned Veerle to design us a theme with a typical Veerle flair to it. We requested the theme have a business feel to it, keeping it simple and fun though. That was our only guidelines giving Veerle almost complete creative freedom on this project.

The end product that Veerle supplied us with was a pixel perfect Illustrator mashup of shapes and curvy lines in a harmonious colour palette, laid out neatly in a spacious grid structure. It was professional enough to be used as a business theme, and also fun enough to be used as a personal theme making it quite multi-functional.

Over the last month, we’ve sliced and diced her beautiful photoshop/illustrator design into neat html/css and Adii and Magnus have applied some wordpress wizardry.

I was the lucky one to be selected to create some alternate styles for the theme, not a particularly easy task when working with an industry leading designer’s designs. No pressure. I do hope you enjoy the 4 alternate styles though and will find one that suites your personality.

WooThemes Abstract

Without further ado here is the demo for Abstract for you to marvel at, and below you will find links to purchase it. Remember if you buy this theme in the next week you will be entitled to download 3 other WooThemes. Bargain!

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