This week we interview Jeff Finley of GoMediaZine.
GoMediaZine is a group of guys and girls passionate about art and graphic design. Their website is a great resource for any aspiring designer with a massive following. Recently they re-designed their website. We ask Jeff a few questions about why he opted to base their new design on a WooTheme.
Jeff, first up, we’ve got to say that GoMediaZine is our favourite modification of a WooTheme ever and you’ve become somewhat of a flagship of inspiration for us. Can you give us a bit of insight into the design?
Thanks, it means a lot. I chose Fresh News because it had a lot of the functionality already built in and I just needed to tweak the look. I didn’t want to just change colors. It was a big deal for me to infuse a little bit of Go Media’s rich illustrative brand but still keep it clean and well organized. I felt a mild textured look was appropriate but I didn’t want to do a “grunge” design if you know what I mean. I used elements from the memorable Concentric Circles Series that Go Media’s Oliver Barrett did 2 years ago that have become somewhat of a Go Media staple. I figured it was an iconic image that people associated with us, so it fit perfectly. And the hand-drawn-looking “hair” or whatever you want to call it is another design element that I have been using a lot in my work that people kind of recognize as a Go Media thing. We have a “hair” vector pack that is very similar. The choice of a deep purple was a new one for Go Media. In the past, our Go Media sites have been focused on the yellow (which was initially part of our brand), which I honestly think is a hindrance. I want to explore other colors, and naturally purple is yellow’s complimentary color, so it worked nice. The texture came from the back of an old record sleeve. Nice and dirty.