Google for WooCommerce makes it simple to reach 2.7 billion shoppers on YouTube and automate your creative with AI.
YouTube Shopping is now a direct sales channel for WooCommerce stores.
As search and discovery undergo a massive evolution, brands need to show up where their audiences are researching and buying. YouTube is the world’s second-largest search engine and the largest platform for researching products via video.
Now you can connect your store to your YouTube channel using the Google for WooCommerce extension, then tag products from your catalog in your YouTube videos and Shorts. Tagged products will show up as shoppable cards while viewers are watching, and also appear in the Channel Shopping tab. Learn more about YouTube Shopping.
With Google for WooCommerce, your product feed syncs to Google Merchant Center automatically — titles, descriptions, prices, and inventory stay up to date for a consistent customer experience. It’s the same feed that powers Google Shopping listings and Performance Max campaigns across Google’s other channels, which are also configurable in the extension.
What else shipped in Google for WooCommerce 3.6
AI-powered ad creative across Google channels. Performance Max now pulls your product images, titles, and descriptions from the same Merchant Center feed and generates ad variations across formats — including video thumbnails, display banners, and text headlines. Google runs experiments in real time and optimizes spend against conversion trends. You control the budget, target ROAS or conversion goal, and audiences to exclude.
Performance Max for service businesses. The extension now supports campaigns for non-physical products like salon bookings, consulting services, or repair-shop appointments — no product catalog required. Just choose the conversion you wish to drive, like a form submission, phone call, or calendar booking, then set a target cost per lead. The campaign will find the people most likely to convert.
Download Google for WooCommerce today and get all the latest features to grow your business. To help launch your first campaign, you’ll get $500 USD in ad credit when you spend your first $500 on Google Ads within 60 days.
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