Discounts for WooCommerce Subscriptions

1. Download the .zip file from your WooCommerce account.
2. Go to: WordPress Admin > Plugins > Add New and Upload Plugin with the file you downloaded with Choose File.
3. Install Now and Activate the extension.

More information at: Install and Activate Plugins/Extensions.

You can use the Discounts for WooCommerce Subscriptions extension to manipulate the cost of subscription renewals in several ways: you can give discounts on subsequent renewals, increase the cost of those payments with each renewal or apply user role-based discounts/pricing for renewals. 

Example:

You have a subscription product that costs $100/month. You may assign a 5% (or $5) discount to the second renewal (2nd month), 10% (or any other fixed) discount on months 3-5, and 20% discounts on every renewal starting from month #6. 

Then the user will pay:

1st initial order (month #1) = $100

2nd renewal order (month #2) = $95

From 3rd to 5th renewal order (3-5 months) = $90 each month 

And starting from the 6th month, they’ll get maximum discounts = $80 each month till the subscription expires/ends

You can also define specific discount rules in much the same way for each user role. 

Starting from 3.0 version discount sequence can not only be created on product level and apply to each subscription, but also create coupon codes that will apply discount sequence on user subscription.

To enable the coupon codes progressive discounts you should go to WooCommerce > Settings > Subscriptions Discounts and enable option named Subscription discounts for coupons:

Discounts set on your product level with Discounts for WooCommerce Subscriptions can be overridden by the coupon applied if you enable function Override discounts by a coupon here. If this function stays off, then I user choose to purchase subscription product with own discounts sequence and then try to apply the coupon code – the discount sequence set in the Subscription Discount section of coupon (instructions down below) woulnd’t apply. If the function is enabled, then no matter what discount sequence is set on product level, the once from coupon code will be applied and override the discount rules set on product level.

How to create coupon code with dynamic discount rules:

1. Go to Marketing – Coupons and choose Add Coupon or select one of recently created ones:

2. Select the type of coupon : it could be either Percentage Discount, Fixed Cart Discount or Fixed product discount if you want to offer discount for subscription cost (not the signup fee cost). Please note, you don’t need to select Recurring type of discount, because that type provides their own recurring way:

3. Set Coupon amount to the value that you need to be applied on initial purchase. So if you need $10 discount for the first payment or %10 discount set it to be like this:

4. All other coupon settings like expiry date, usage limits and restrictions are available as if it’s regular coupon code.

5. After setting discount for initial payment, please move to Subscription discounts tab and create discount sequence there. You have two types of discounts available – percentage discount and fixed price. If you set percentage discount like this:

With Percentage type of discount, you will have discount progress with every renewal. So the initial discount (which we set on General tab) was 10% and according to the table you see above – the discount set from 2nd payment will be 20%, discount for 3rd payment 30%, for fourth payment = 40%. And you can continue progression depending on your needs. Just remember that the very last value in the table means that all the next payments after (in our example after 4th payment) will go with the current discount value (40% off in our case). So if you need to offer discounts for several payments and then set cost to original price – you should set 0% off from some point of renewal. Like, if we only offer discounts for 4 payments and then getting back to original price starting from 5 piece, the discount table should be like this:

If you use fixed price, note that this is not the value that will be deducted from the subscription cost, it’s exact cost of subscription that will be set. So if you have discount table like following:

It means that 2nd payment will be equal to $20 (not the $20 discount), third payment will be $10 and starting from 4th payment cost of subscription renewal will be set to $50.

So, if you need to give discount for whatever subscription is in the cart – please use percentage discount type. And if you need to have exact prices set for subscription if user applies those coupons – use fixed type.

Cost of initial purchase

Before version 3.0 you could set only renewal cost of subscription, to give discount on first payment we recommended “sale price” usage. Starting from 3.0 version you can also replace cost of first payment and set custom prices for each next renewal. So, previously you could start discount sequence only from 2nd payment:

If you upgraded to 3.0 version you can continue using the same old “sale price” for 1st payment and set discounts from 2nd payment in the table. But you can also set exact cost or percentage discount for the very first payment and all the future renewals. So if you create discount table like this, starting from value =1 in first string:

The cost of initial payment will be 50% off, second payment 30% off, third payment 10% and starting from renewal #4 there wouldn’t be discounts at all. You can also see the discounts progression on the product page if you have the discount table enabled:

Until the 2.0 version, Discounts for WooCommerce Subscriptions worked only for subscription-based products (Simple and Variable subscriptions). Starting from the 2.0 version, discounts can be applied to Simple & Variable product types + Bundles products, where subscription is handled via the All Products for Subscription plugin. 

Assigning discounts for All Products for Subscription plans works practically the same as for regular subscription products. 

In case you have Simple products + All Products for Subscription plans, here are steps you should follow: 

1. Enable All Products for Subscriptions Add-on in plugin settings 

2. Open your simple product, set subscription plans using All Products for Subscription, and find the Discounts section in the General tab: 

3. Set up discounts or fixed prices for renewal by fulfilling those fields: 

Discounts pricing type – you have two choices here: percentage and fixed.

Percentage – discounts based on % from regular subscription cost.

Fixed – specify the precise price of each renewal period. 

Discounts – the place to indicate dependence between renewal periods and pricing. 

Renewal sequence number (1st column) – You should choose when discounted prices start to work in the first row. E.g., if you have a subscription that renews every month, you should select from what month the discount starts. Then you can add as many various discounted ranges as you want. 

Percent discount (2nd column if Percentage is chosen) – specify the discount rates for various subscription ranges. E.g., you can select 10% for the 2nd month, 20% for months 3-6, and so on. 

Price (2nd column if Fixed is chosen) – set accurate prices for each subscription range. E.g., $90 for the 2nd month and $80 for months 3-6, and so on. 

To add a new discount range, click on the New discount rule button (you can create unlimited ranges). 

4. In case you choose to use Percentage Discounts you should understand which price is used as based (from what number we calculate discounts). There are 3 types of pricing, which you can find in the Subscription tab: 

• Price inherited from the product without modifications: 

It means whatever cost of the product is set in the General tab – this will be the cost of the subscription plan, and our discounts will be calculated from that cost. 

• Price inherited from product with discount set on Subscription level: 

In this case, the All Products for Subscription plugin modifies the regular product cost (by applying discount), and discounts set for Discounts for WooCommerce Subscriptions will apply to this adjusted cost. 

• Override product price: 

That means the subscription cost will be different from the regular product cost, and our discounts will apply to the prices set for the subscription, not the regular product price. 

After you end setting up subscription plans and discounts, you will find something like this on the product page: 

Everything else works in the same way as for a regular subscription, which you can find down below here in the documentation. 

5. When you use Fixed discount type cost of renewals then it’s simple – the cost of renewals will be as you set up in the period\discount row, no matter what pricing type for subscription plans you use. More about setting up fixed renewal costs you can read further. 

When it comes to Bundle product type, the setting process is the same as for simple products (assumed that you use the official Product Bundles extension): 

The discounts sequence for Bundles will work much alike for Simple products, so you should follow the same steps to set up discounts. 

To set up discounts for Variable products, follow these steps: 

Steps 1-5 are the same as for Simple products with a few exceptions. 

• You can set up discounts rules for each product variant separately in the Variations tab: 

• You can set up rules for the whole range of variations in the Subscription discounts tab. It means that each one of your variations will obey the general discount rule. So be careful when using fixed pricing, to not mess up renewal costs for all variations: 

• In case you have some variations with customized discounts rules, and some are empty – the general rule will apply only to empty ones.

Otherwise, the setting of Variable Product type is no different from setting up Variable Subscription type, you can find more information here. 

After installing the plugin, you can find the additional discounts area on each subscription product setup page. 

Percentage discounts pricing type

Fixed pricing type

The following fields will need to be filled: 

Discounts pricing type – you have two choices here: percentage and fixed 

Percentage – discounts based on % from regular subscription cost 

Fixed – specify the precise price of each renewal period. 

Discounts – indicate in this field the dependence between renewal periods and pricing. 

Renewal sequence number (1st column) – set when discounted prices are applied. E.g., if you have a subscription that renews every month, you should select from what month the discount starts. Then you can add as many various discounted ranges as you want. 

Percent discount (2nd column if Percentage is chosen) – specify the discount rates for various subscription ranges. E.g., you can select 10% for the 2nd month, 20% for months 3-6, and so on. 

Price (2nd column if Fixed is chosen) – set accurate prices for each subscription range. E.g., $90 for the 2nd month and $80 for months 3-6, and so on. 

To add a new discount range, click on the New discount rule button (you can create unlimited ranges). 

The discount table will be displayed on the product page as follows:

Percentage discount example

Fixed discounts exmaple

Note:

If you want to give discounts on the initial order, use the sale price field. However, please note in that case, discounts will be calculated from the sale price, not the regular one. 

Instructions to set up discounts for variable subscriptions are the same as when setting up for simple products with one exception. 

You have to set up discounts rules separately for each subscription variation.

You can have independent pricing with various renewal sequence dependencies and discounts rates for each variation. 

For situations when you don’t want to create discount rules separately for each product variation, you can set a general rule for all variations without their personal discounts rates in the Subscription discounts tab: 

This is how it looks on the frontend: 

The corresponding discount table displays after the subscription variation is chosen. 

After signing up for a particular variation, subscribers will receive their discounted product on terms assigned to that specific variant.  

How to set up role-based discounts for subscription renewals 

With role-based discounts, you can assign completely independent discounts rules on recurring events for different types of user roles. 

To use this option, enable it under the general plugin Settings page. Go to WooCommerce > Settings > Subscriptions Discounts and find the Role-based discounts section.

Discounts for user roles are managed at the product level. You should go to the product page in wp-admin and find the Subscription Discounts tab in the Product Data area. 

Then, select the role for which you want to create personal discounts and click on the Setup for role button. 

What settings you can observe here: 

Regular price – regular price for this user role. If you set only this one and do not set the discount range, that means this cost will be applicable along the whole way when the subscription stays active, from the initial payment, to whenever the user drops the subscription.  

Sale price – if you need to demonstrate benefits or give a discount on an initial payment and then remove it from the second payment, you can use this option and set renewal from 2nd payment to the original. Note that if you have a sale price set, the following discounts will be calculated from this cost, not the regular price. 

Discount sequence – the same discount sequence as you can see above for non-role-based discounts. 

When you fulfill the discount sequence and/or sale/regular price, you can log in and check personal discounts for various user roles you have established. 

If the user isn’t logged in, they will not see their personal discounts and will be charged regularly or with available discounts applied to the product.

To change user roles after they have signed up for a subscription, you can do so within the Users settings.

To use the role-based discounts tool in order to offer discounts on future subscriptions to all of your current subscribers, you can manage this under WooCommerce > Settings > Subscriptions > Roles.

Note: 

Role-based discounts only apply at the moment a subscription is created. When the user’s role changes, discounts will not be recalculated. New discounts will be applied only on new subscriptions after users have been assigned the new role.   

To customize the discounts view on the product page, go to the plugin settings page (WooCommerce > Settings > Subscriptions Discounts). 

To enable the discount table, select the Show discount table on product page option.  

When this option is disabled, you can still use the plugin as directed, and your customers will receive discounts on the same terms. 

After enabling the Show discount table on product page option, fill in the following fields to give your customers a better understanding of your discount policy. 

Discounts explainer – here, you can briefly explain how your discounts work, which will be displayed right above the discount table on the product page.

Table position – Pick a suitable location to place a discount table on the subscription product page. You have 7 options to choose with: 

• Above buy button;
• Below buy button;
• Above add to cart form;
• Below add to cart form;
• Above product title;
• Before product summary;
• After product summary

Note: table styling also depends on how tables are designed in your theme. Your theme style is applied to this table. 

Renewal sequence number column title – first column in the table which indicates when the discount will be applied. You can use a {period} variable to show at what time discounts start clearly. So, if you have a subscription that renews every month, then {period} = month, and so on. 

Price column title – last column in the table that indicates the subscription renewal price. No matter which type of discounts you use, percentage or fixed, this column is mandatory to let customers know the final price of each renewal. 

Show column with a percentage discount rate – you can decide to show or not show the second column, which contains the percentage discount rate. 

Discount column title – if you enabled the second column, you can give it a name, so your clients can see the percentage discount for each renewal sequence.

Now, your subscription page is extended with a discounts area and ready to be used. 

Renewal discounts management 

Discounts for WooCommerce Subscriptions come with a few features to help you and your clients forecast their discount rates and help you manage those discounted subscriptions. 

Store owners can find the Discounts sequence area inside each subscription which includes discounts on renewals. 

In that area, you can see at what stage (if you use progressive discounts) the subscription currently is, what stages passed, and what is yet to come. 

You can also see the current discounts applied as coupons for a subscription. 

Apply discount to current subscriptions

The next important feature is Applying discounts to existing subscriptions, which were created before plugin installation. 

You can manually add discounts to subscriptions which contain discounted products. To do so, you should create discounts rates for the selected products and then go to the current subscription page and find Apply discounts action in the Subscription actions area. 

This action is only available for subscriptions which contain products w/ discounts. 

After you apply discounts manually, Discounts for WooCommerce Subscriptions re-counts how many subscription renewals passed and uses a corresponding discount rate. 

There is also an option to Bulk Apply Discounts for current subscriptions. For that, you should go to the subscriptions page WooCommerce > Subscriptions, choose subscriptions range, and choose bulk action Apply Discounts

It works the same way as a manual discount application. Script will visit each subscription, and in case it has a product with a set discount range, will apply it to the current subscription at the corresponding rates.

Be careful using this feature and remember that discounts will not be assigned and start counting from the current renewal sequence. 

In case the client unsubscribes from the current product and resubscribes, the countdown (to increase the discount rate) begin from the first order.

Remove discount from current subscriptions

If you manually applied the discount for subscription or a user purchased it in your store, and for whatever reason, you decided to deprive him of the discount, you can do so through subscription actions. 

Basically, it works the same way as applying a discount feature but visa versa in output. 

On each subscription page with an ongoing discount (note that if the discount wasn’t applied for the subscription, you wouldn’t find that action), you can find Remove discount action here: 

After you involve that function, you can expect the subscription to reverse into the original price, which is set on the product page at the regular or sale price field. Users will not only stop progressing in the discount sequence but will lose any discounts that they have at the current moment. 

You can also Remove Discounts in Bulk from the subscription table here: 

Then the plugin will remove any discounts set manually or applied at the checkout one by one.

Discounts revealed on user account level

Discounts for WooCommerce Subscriptions extends user account with additional info regarding discounts to help them forecast discounts on next renewals. 

In the user’s account, there are two additions to the subscription’s data: 

Current discount – the discount value that will be applied with the next renewal event. 

Discount upgrade – explains when discount level may be increased and its value in X renewals. 

Note, if you have several products in one subscription, you will find a few separated rows for each discounted product. 

Extensions also include a current discount on cart and checkout pages when customers pay manually for renewal. 

Current subscription information is also changed due to discount status. Note that subscription renewal discount and total price are calculated to display a number applied with the next renewal, not the last (previous) renewal. 

And in addition, this plugin includes renewal discount rates in regular subscription emails, which might be extremely valuable for subscriptions that renew automatically. 

1. This extension works only when WooCommerce Subscriptions is installed. It will not work with Woo Payments w/o Woo Subscriptions.
2. We support current types of products: Simple Subscription, Variable Subscription, and Simple Product, Variable Product and Bundle when All Products for Subscriptions is installed.
3. The extension doesn’t assign discounts on the user level, which is mean whenever customers unsubscribed – their discount tier will reset. For the same reason switching between subscriptions (provided by both WooCommerce Subscriptions and All Products for Subscriptions) will reset the current discount.
4. We can’t promise compatibility with other plugins that change subscription costs on the go (other discount plugins, bulk updaters, etc).