Better Email Marketing: WooCommerce Welcomes MailPoet

We’re excited to announce that MailPoet is joining the WooCommerce family to help deliver a powerful, fully-integrated email marketing experience for all stores. 

“MailPoet aims to be the single answer to all email problems — right inside the WordPress dashboard — from transactional emails to newsletters, abandoned cart emails, and more,” says MailPoet founder Kim Gjerstad. “We’re thrilled to join WooCommerce today to pursue this vision into the future.”

A popular email marketing plugin for WordPress (used by over 300,000 sites), MailPoet enables merchants to grow their audience and inspire loyalty by delivering valuable content to customers at every stage of the buying journey.

Features such as a built-in email customizer, time-saving automation, analytics, and the ability to follow up on abandoned carts or make recommendations based on order history make it a real marketing MVP for busy store owners.

The WooCommerce and MailPoet teams share the same goal — to help all of our customers find success online. And while the initial focus of our work together is on WooCommerce users, we aim to evolve our collaboration in a way that can benefit the entire WordPress community.

If you’re an existing MailPoet customer, there won’t be any immediate changes. You’ll still be able to continue to use it the way you always have and benefit from new improvements as the platform grows.

Having MailPoet in our corner helps accelerate our roadmap toward a fully-integrated commerce experience. Over the past year, our focus on empowering WooCommerce store owners to grow their business has brought about some exciting developments:

1. We’ve made it simpler to track store performance thanks to WooCommerce Admin, a modern JavaScript-driven interface optimized for speed. Its customizability allows merchants to highlight, filter, and report on the metrics that matter most to them.
2. A host of Product Blocks give you the flexibility to display products on posts and pages, powerfully combining content with commerce. This includes a new block-based Cart and Checkout experience that puts even more control in the hands of merchants.
3. A new, centralized Marketing Hub from which store owners will be able to launch, manage, and measure their marketing activities. Think coupon management, automations, campaigns, customer segmentation, marketing-focused analytics, and reporting – we’re just getting started!

Here’s to the future of email marketing

We couldn’t be happier to have the MailPoet team on board, and we can’t wait to get started. The future of ecommerce email marketing for WooCommerce stores is bright – we hope you’ll join us as the adventure continues.

Have questions? Check out the MailPoet FAQ page.

Ready to boost your marketing efforts and make email happen with MailPoet? Visit mailpoet.com to get started.

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Paul Maiorana