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Woo and Canal Help Merchants Access Unlimited Third-Party Product Sales

Written by Jay Walsh on October 25, 2023 News.

October 24, 2023  — Finding the right products to sell or to expand inventory can be a challenge for online merchants. Many would-be sellers struggle to source quality products with consistent supply lines and sustainable price points. Woo and Canal are partnering to allow stores to easily source and sell products their customers will love from trusted brands. Canal is a modern dropshipping solution that connects thousands of the world’s best direct-to-consumer (DTC) brands with other brand’s influencers, content creators, and online retailers. It simplifies sourcing for merchants while driving creative marketing campaigns, revenue, and sales.


With the Canal for WooCommerce extension, merchants can easily sell third-party products in their Woo shops without adding or integrating new inventory. Canal offers direct access to products from over 750 supplier brands, or merchants can add an unlimited number of custom, third-party products. Woo merchants using Canal can consolidate multiple suppliers and selling platforms into one unified product view. 

“This alliance with WooCommerce underscores Canal’s unwavering commitment towards fostering the growth and supporting the ambition of the world’s most authentic sellers, whether that be a small business or established commerce player,” offered Bennett Carroccio, CEO and co-founder of Canal. “What ties Woo merchants and Canal brands together is a common ethos of trust in products between merchants and customers. We’re excited for Woo merchants to seamlessly access inventory from the best brands in the world and further strengthen the connection with their customers.” 

“Channel selling is a major focal point for growth-minded merchants, and Canal is best-in-class when it comes to sourcing high-quality products. Canal unlocks partner products without inventory risk,” says Chris Januszewski, Business Development at Woo. “We’re really excited to connect Woo merchants with Canal’s list of amazing brands.”

About Canal

Canal is the exclusive network transforming the way products are sold online. Our platform enables brands, creators, and retailers to connect with like-minded brands to sell their products in their stores, gaining novel distribution channels and more deeply connecting with their customers.  At the same time, stores can easily expand their product catalog, gaining new revenue streams, unlocking new customers, and maximizing customer value. Brands shouldn’t have to lower their standards in order to reach new customers. With Canal, you have complete control over what you sell and how you sell it, while never sacrificing authenticity.