Grow Your WooCommerce Business with TikTok
Grow your online sales by promoting your products on one of the leading social entertainment platforms with over one billion monthly active users around the world!
With TikTok for WooCommerce, you can sync your store catalog, install the TikTok pixel for campaign performance tracking in one click, and set up ads to target your audience in minutes.
Reach new audiences and drive more sales when you sell via one of the world’s most downloaded applications!
TikTok for WooCommerce Features
Seamlessly add TikTok to your WooCommerce store and connect directly to your TikTok For Business account. Then, automatically sync your product catalog and create ads that instantly connect shoppers with what they want to buy.
Automatically sync your WooCommerce product catalog to TikTok in minutes, unlocking catalog-based ad formats like Collection Ads and Dynamic Showcase Ads. This feature enables you to promote all your products and is perfect for getting your future customers excited about your products.
Advanced TikTok Pixel
Easily measure and maximize your advertising efforts by installing the most advanced TikTok Pixel on your website with one-click. It automatically updates and leverages advanced matching capabilities to increase the visibility of your ads in front of the right shoppers, to optimize the results of your campaign efforts, and to maximize your return on ad spend.
Ad Campaign Creation in Minutes
Help the right shoppers find your profile and store with one of TikTok’s powerful creative ad formats and easily get started with ad creation by selecting “Create a Campaign” right from your dashboard.
From there, you will be taken to the Ads Creation Module. One of its key features is a Smart Video Generator that helps you create videos for your ads using your very own product pictures in minutes!
* The Ad creation function within the TikTok channel supports a limited number of campaign objectives and ad creation tools. For the full experience, use TikTok Ads Manager to set up and manage campaigns.
Once selected, you will be taken to the Ads Creation Module. One of its key features is a Smart Video Generator that helps you create videos for your ads using your very own pictures or video clips in minutes.
Discover Diverse and Engaging Ad Formats
- The embedded Smart Video generator tool to create videos directly from your WooCommerce dashboard with your existing product pictures,
- A number of in-feed ad formats available to you on TikTok Ads Manager, including:
- Catalog-based Ad formats*: Leverage your automatically synced WooCommerce catalog to enable seamless product discovery.
- Spark Ads: Create a native ad display that uses organic TikTok posts. Publish ads using your TikTok account posts or work with our creators to use their organic posts.
- Lead Gen Ads: Seamlessly collect new leads on TikTok with instant, customizable forms that integrate with partners to make qualifying and converting leads even simpler.
- In a rush? Try Promote to bolster your organic videos to reach more viewers, guide more people to your website, and improve your chances of gaining followers directly from the TikTok app!
*Availability may vary, please reach out to your TikTok representative.
Example: Spark Ad
Creating exciting ads that increase traffic has never been easier with the help of our creative partners! Our trusted, select group of TikTok Marketing Partners have a diverse set of expertise in Campaign Management, Measurement, Creative, Sounds, and Effects for all your advertising needs. There’s a partner for every budget ready to work with you to develop content that reaches customers across the globe!
Ready to go? Let’s get started!
Get your business ready to advertise on TikTok in 3 easy steps
- Download and add TikTok for WooCommerce to your WooCommerce store.
- Under the Marketing Sidebar Menu in your Admin dashboard, select TikTok
- For WooCommerce versions 6.5 or greater, the Marketing sidebar menu may not appear by default.
- Navigate to WooCommerce > Settings > Advanced > Features
- Un-check the “Navigation” option, and save the changes.
- You should now see TikTok under the “Marketing” tab and initiate your setup.
- Follow the prompts to complete set-up and create or connect your TikTok accounts.
- Sign-in or create a new TikTok Account
- Authorize WooCommerce to connect with TikTok For Business
- Connect your existing Business Center account or create a new one in 1 click
- Connect your existing TikTok Ads Manager account or create a new one in 1 click
- Install the pixel and activate Advanced Matching for optimized tracking
- Sync your product catalog
- * For extra visibility, be sure to add your store website to your TikTok bio directly in the integration.
* Note: Your account must have a minimum of 1,000 followers to do this.
What does TikTok for WooCommerce enable?
With the TikTok channel setup you will have:
- Easy TikTok For Business and Ad accounts set-up
- Developer-mode pixel installed in one click
- Automatic catalog sync, which powers access to ad formats like Collection Ads and Dynamic Showcase Ads
- Access to assisted ad-campaign creation within your dashboard
Do I need to have a TikTok account?
You don’t need an organic TikTok account to run ads like Collection Ads. To use more upcoming Shopping features, you will need an account with an organic presence.
What events does the TikTok Pixel for WooCommerce support?
The developer-mode pixel automatically installed during the TikTok channel set-up supports View Content, Start Checkout, Add-to-Cart, and Purchase.
Why should I install this now?
Even if you do not currently run ads, the Pixel will begin to collect data. It will allow you to retarget and reach TikTok users interested in your products. Also, only channel users will have pre-general release access to some of our upcoming visibility tools.
What is Advanced Matching?
Advanced Matching is an upgrade to the TikTok Pixel. It allows you to send privacy-safe hashed customer information (email addresses and phone numbers) to increase the match rate between TikTok ad clicks, views (at a later date), and conversions on your website.
Why am I not seeing TikTok in my WordPress Admin?
Navigate to WooCommerce > Settings > Advanced > Features, un-check the “Navigation” option, and save the changes. You should now see “TikTok” under the “Marketing” tab.
Ads Creation with TikTok Integration:
How can I create ads on TikTok?
You may create ads on TikTok Ads Manager and, or via our TikTok integration (for a conversion campaign). For access to all other objectives (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective here.
Are there any prerequisites before ads creation?
You must have your Ad Account in an approved state and have payment methods set up before an ad campaign can start delivery. For more details on account approval, please click here. For more details on accepted payment methods, please click here.
Will I be able to see all campaigns implemented via the TikTok for WooCommerce integration on TikTok Ads Manager?
You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account.
Which product categories are allowed for advertising?
Click here for a detailed overview of product category restrictions in our advertising.