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TikTok for WooCommerce

How It Works ↑ Back to top

When you install TikTok For Business, it provides:

  1. Easy TikTok For Business and Ad accounts set-up.
  2. Developer-mode pixel installed in one-click.
  3. Automatic catalog sync, which powers access to Collection Ads and Dynamic Showcase Ads, as well as the newest organic e-commerce features like *Product Links.
  4. Access to assisted ad campaign creation within your dashboard.

*Available in pilot in select regions only – currently in beta

The following glossary describes the different parts of TikTok For Business: ↑ Back to top

TIKTOK FOR BUSINESS

TikTok For Business is the overarching business platform to help brands grow their audience on TikTok and maximize their ROI, through pixel installation, ads creation and management tools, as well as catalog sync. Learn more about TikTok For Business.

TIKTOK (BUSINESS) ACCOUNT

This is your public profile that your audience will see. If you have an existing standard TikTok account, you can switch it to a Business account.

An organic TikTok account is not technically required to run ads like Collection ads, but we recommend having one so you can do things like access Storefronts, use Product Links, and boost posts using Promote.

Once you have a Tiktok (Business) account, you’ll be able to connect it to your TikTok For Business account (see above) and run advertising on your posts. Skip ahead to Create a TikTok (Business) Account to see how to create a standard account and switch it to a Business account.

Learn more about TikTok Business accounts.

Note: Your TikTok (Business) account is not the same as your TikTok For Business account. You cannot use your TikTok account (tiktok.com) to log in to TikTok For Business (ads.tiktok.com).

TIKTOK BUSINESS CENTER

TikTok Business Center is a brand’s “control room” for all its assets on TikTok. It lets businesses edit their user’s access to advertising tools, catalog, audience, pixel, monitoring logs, and activity. Learn more about TikTok Business Center.

TIKTOK ADS MANAGER

TikTok’s advertising platform offers brands a broad range of ad formats and campaign management tools including video-generation solutions, real-time result & cost monitoring, smart audience targeting, and more. Learn more about TikTok Ads Manager.

TIKTOK PIXEL

TikTok’s pixel powers its advertising tools and optimizes the results of any campaign. It is automatically installed in its most evolved version when setting up TikTok For Business in WooCommerce. Learn more about TikTok Pixel.

Product links can be added directly to an organic TikTok video. These links appear natively on TikTok where users are used to seeing links for effects, articles, and recipes. Links lead users to an instantly-loaded Product Detail Page with a button to check out on your storefront.

*Available in pilot in select regions only – currently in beta

Requirements ↑ Back to top

  • You need a TikTok Business account, Business Center account, and Ad account. You can create these during setup if needed.
  • Your business must be in one of the following countries:
    • *Inc. United States its territories and possessions, Canada, Mexico and Venezula 
    • UK Limited: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, the United Kingdom, Switzerland and Norway
    • Australia Pty Ltd: Australia and New Zealand
    • Pte. Ltd.: Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand, South Korea, Israel, Taiwan, Bangladesh, UAE, Iran, Iraq, Morocco, Russia, Ukraine, Belarus, Turkey, Serbia, and Saudi Arabia]
    • Bytedance Brasil Tecnologia Ltd.: Brazil
    • Bytedance KK: Japan
    • *alpha/ beta will focus on the US & UK
  • Your ad manager account must be created in the same country as the Store ID

Setting up the Integration ↑ Back to top

Setup TikTok For Business

Go to WordPress and find TikTok under ‘Plugins’. Click ‘Activate’ to get started.

Then, click “Marketing” → “TikTok” on the left hand panel

Click Connect to authorize WooCommerce to access your TikTok account.

Sign up for a new TikTok account, or if you already have one, click Log in.

Authorize TikTok For Business to connect using your TikTok Account

SET UP TIKTOK BUSINESS CENTER AND TIKTOK AD ACCOUNTS

Now that you’ve connected your TikTok For Business account, you’ll be prompted to create or connect your TikTok Business Center account and TikTok Ad account.

To create a new TikTok Business Center account, you can simply click on Create New under the Business Center section. If you have an existing Business Center account associated with your TikTok For Business account, choose the relevant one and click Connect.

Under the TikTok Ad Account section, click Create New to create a TikTok Ad account. If you have an existing TikTok Ad account, click Connect next to the account you want to use.

SET UP TIKTOK PIXEL

If you do not currently have a TikTok pixel, or if you have installed your developer-mode TikTok pixel recently (less than 2 months of use), follow the instructions below.

1. Remove your existing developer-mode TikTok pixel from your site (if any). Make sure it is not being currently used by any active campaigns.

2. Install a new pixel.

3. Make sure Enable Advanced Matching feature is enabled to improve the match rate between TikTok ad clicks and conversions that happen on your website.

SET UP YOUR CATALOG

Under the Catalog section, click Create New to sync your existing WooCommerce catalog onto your TikTok profile.

FINISH SETUP

Once you’ve completed all setup sections, click Finish Setup.

NOTE: Billing & Payment information must be set up in order to start creating and delivering ads.

After completing your setup, you can set up your Billing & Payment information by clicking “Create Now” to start designing your ad. Before submission, you will be prompted to add your Billing & Payment information.

OR Navigate to your Integration Dashboard and select “Update account” or  select “Add Now” on the notification

You will be prompted to enter your Business address, select your payment method and click Next.

Then to enter your Credit or Debit information and select submit.

Advertise on TikTok ↑ Back to top

Once you have finished setting up TikTok For Business, you can access your account on TikTok Ads Manager and explore TikTok’s extensive range of advertising formats or use the Ad Campaign creation feature within the integration.

HOW TIKTOK’S AD REVIEW SYSTEM WORKS

  • Submit an ad for review through the TikTok Ads Manager platform.
  • The ad undergoes review to ensure all creative elements (ad caption, video, audio, etc.) adhere to TikTok policies
  • You will receive a notification once your TikTok ads have been approved and published. Most TikTok ads are reviewed within 24 hours, although some may take longer
  • If the ad is rejected and there are changes that can be made to help publish it, you will be notified via Ad Group in the TikTok Ads Manager platform.

AD ACCOUNT APPROVAL

Before you can use your synced catalog data in an ad (like a simple campaign using your existing product pictures or Collections and Dynamic Showcase Ads), your Ad Account must be approved.

If you have followed the steps to connect the integration outlined in the Setting up the Integration section, there are NO additional actions needed. 

To manually submit your account for review and approval:

1. Go to TikTok Ads Manager, navigate to Ad Account and enter your Website, Billing Address, and Payment Type (Automatic or Manual). Note that you will not be charged until you actually run a campaign.

2. After your information is entered, your account will go into review (typically approved immediately).

3. Once your account is approved, TikTok will automatically add it under the Business Center and enable your synced catalog to be used in ad campaign setup. Catalog sync happens immediately after setup is complete.

Note: There must be at least 6 approved products in the catalog.

 

Create an Ad Campaign ↑ Back to top

Once you’ve finished setting up TikTok For Business, you can create a new ad campaign directly from the app. This is a quick and easy way to get started with TikTok advertising.

You can create an In-Feed Ad that allows you to engage with your audience on their For You page directly within the integration. This ad format has a Conversion campaign objective. For other objectives (like Awareness or Consideration), you’ll need to use TikTok Ads Manager.

Click TikTok (under the Marketing Tab) in the WordPress admin Dashboard

Select “Create a Campaign

Fill out the information needed to launch your ad campaign.

  • Campaign Name — Choose a name for your ad campaign. This is for internal reference only and is not visible to users.
  • Promotion Type — Select what you will be promoting (a product from your synced catalog or your store’s homepage URL).
  • Ad Creative — Set up your video creative by either uploading your own video or utilizing TikTok’s Smart Video Creation tool.
  • Display Name & Profile Image (under Advanced Settings) — Deliver your ads with a custom profile image and display name that will be shown to users.
  • Conversion event — Select which event you want to optimize for. See the full list of optimization events enabled for your WooCommerce store here.
  • Audience targeting — Choose an audience you would like to target based on your product and experience
  • Budget & Schedule — Set your campaign budget and schedule the first date & time for delivery. The system will automatically optimize delivery to keep the best cost-per-action.

Pro Tip! Select an upper funnel conversion event (like View Content, Add to Cart, or Purchase) so your pixel can quickly learn high-intent users.

SMART VIDEO TOOL

If you don’t have an existing video, you can use TikTok’s Smart Video Tool to automatically create a video using product photos and images uploaded from your computer. This is a helpful solution if you don’t have video production capability or video editing experience.

Click Create video under Ad creative to get started.

  • Drag and reorder images to finalize the flow of the video ad.
  • Optionally add a discount price and product information text.
  • Set the video style:
    • Dynamic — The video generated is fast paced.
    • Peaceful — The video generated is slower paced.

Click Generate Video to preview how your video will look. You’ll be presented with a couple of variations featuring different effects and music. Select one or more that you want to use. When you’re done, click Save.

Once you’ve completed all fields and uploaded or created your video, click Submit.

SETTING UP PAYMENTS

If you’ve already set up a payment method in your TikTok For Business account, your ad will immediately be sent for review, and you’ll receive a notification once your campaign goes live. 

If you haven’t set up a payment method, you’ll be prompted to complete this step in the TikTok Ads Manager. 

You will first need to add your Business address and then select a Payment method

After you’ve entered your Business addresses, you will be prompted to enter in your Credit or Debit card information then select Submit

Once done, your ad will be reviewed and you’ll be notified when it goes live.

After your campaign has had time to collect data, you can track performance from your TikTok Ads Manager dashboard. Learn more here.

Ad Formats available on TikTok Ads Manager ↑ Back to top

LEAD GEN ADS

This campaign objective allows you to collect leads using customizable forms. These can be integrated with CRM partners to help qualify and convert leads. Learn more about Lead Gen Ads.

SPARK ADS

This is a native ad display format that enables brands to leverage organic TikTok posts and features in advertising. Use your own posts or posts made by other Creators (with their authorization). Learn more about Spark Ads.

COLLECTION ADS*

This ad format combines video ads, product cards, and a full-screen landing page to drive immediate purchases. Learn more about Collection Ads.

To access this ad format, reach out to WooCommerce@tiktok.com.

To get started with Collection ads:

1. Confirm your WooCommerce catalog is synced with TikTok.

2. Set up the campaign selecting Traffic or Conversions as the objective and selecting your other parameters. Note that under Targeting/Demographics, you should choose the same location as your catalog’s targeting location.

3. Build an Instant Gallery Page using your automatically synced catalog.

4. Finetune your desired graphic selecting where you want the products to appear in the app.

See How to Create Collection Ads for more details.

DYNAMIC SHOWCASE ADS*

This ad format leverages your synced catalog to show relevant products to interested users and is optimized for large catalogs. Learn more about Dynamic Showcase Ads.

To access this ad format, reach out to WooCommerce@tiktok.com.

To get started with Dynamic Showcase ads:

1. Confirm your WooCommerce catalog is synced with TikTok.

2. Configure your Pixel events (from the Analytics page in the app).

3. Use Dynamic Video Generator to create your video package based on your uploaded catalog.

4. Select Catalog Sales as your campaign objective.

See How to Create Dynamic Showcase Ads for more details.

BRAND TAKEOVER, TOP VIEW, HASHTAG CHALLENGE, BRANDED EFFECTS

To access these Reservation-only ad campaign types, reach out to your TikTok account manager for details. If you don’t have one, email WooCommerce@tiktok.com.

FAQ ↑ Back to top

What does the TikTok integration on WooCommerce enable?

  1. Easy TikTok For Business and Ad accounts set-up
  2. Developer-mode pixel installed in one click
  3. Automatic catalog sync, which powers access to Collection Ads and Dynamic Showcase Ads, as well as the upcoming organic e-commerce features.
  4. Access to assisted ad campaign creation within your dashboard.

Do I need to have a TikTok  account?

You don’t need an organic TikTok account to run ads like Collection Ads. However, to use upcoming features or boost posts through Promote, you will need an account with organic presence – Check out the instructions on how to open one at the beginning of this guide.

Why should I install this now?

Even if you do not currently run ads, the Pixel will begin to collect data which will allow you to then retarget and reach TikTok users who are interested in your products. Also, only integration users will have pre-general release access to some of our upcoming visibility tools. 

Why am I not seeing TikTok in my WordPress Admin?

Navigate to WooCommerce > Settings > Advanced > Features, un-check the “Navigation” option, and save the changes. You should now see “TikTok” under the “Marketing” tab.

TikTok Pixel: 

What events does the TikTok Pixel on WooCommerce support?

The developer-mode pixel automatically installed during the TikTok integration set-up on WooCommerce supports View Content, Start Checkout, Add To Cart, and Purchase.

What’s Advanced Matching?

Advanced Matching is an upgrade to the TikTok pixel that allows you to send privacy-safe hashed customer information (email addresses and phone numbers) to increase the match rate between TikTok ad clicks, views, and conversions that happen on your website.

Ads Creation from the TikTok integration: 

How can I create ads on TikTok? 

You may create ads on TikTok Ads Manager and/or via our TikTok integration (for a conversion campaign). For access to all other objectives (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective here. 

What is a conversion-objective campaign? 

A conversion-objective campaign is designed to drive valuable actions on your website – such as encouraging users to register for an account, opt-in for an offer, or make a purchase on your website. See here for more detail. 

Are there any prerequisites before ads creation? 

You must have your Ad Account in an approved state and have payment methods setup before an ad campaign can start delivery. For more details on account approval, please see here. For more details on accepted payment methods, please see here.

Will ads be paused manually or automatically if the product is out of stock? 

You will have to manually pause your ads if a product is out of stock. To pause an ad, please login to TikTok Ads Manager, click Campaign, then select on the Ad tab. Find the ad you wish to pause, and change the On/Off status to Off. 

Will I be able to see all campaigns implemented via the TikTok integration on TikTok Ads Manager? 

You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account. 

Why do I not see my ads running? 

You will not be able to publish any ads until you set up your payment method. Please make sure you have finalized your payment information on TikTok Ads Manager. You can add a payment method from your Payment page. From there, click Add a Payment Method and follow the required prompts. For more details on accepted payment methods, please see here.

Where can I view campaign performance? 

All campaign performance can be viewed on TikTok Ads Manager. Go into the Campaign page, and select View Data under each campaign, ad group or ad to view the performance data and audience analysis. For more detailed information, please see here. 

Ads Manager:

How do I start running paid advertising campaigns?

Please access your account on TikTok Ads Manager after adding and setting up TikTok on your WooCommerce store to access all available ad formats. 

What if I already run ads on TikTok via a Business Account?

Adding the TikTok integration will give you pre-general availability access to our newest visibility formats. If your account is already managed by a TikTok Account Manager, they will also be informed prior to your onboarding on this test and will continue working with you just as before.

If I have a campaign running with the TikTok Pixel created via the TikTok integration, what will happen if I remove the integration?

Your campaigns using the TikTok pixel created through the TikTok integration will remain active, but the pixel will stop sending back any data to Ads Manager.

Which product categories are allowed for advertising? 

Click here for a detailed overview of product category restrictions in our advertising.

What if I already advertise on TikTok and my Ad account is managed by an Agency? 

Please follow the steps below:

  • Create a Business Center and Ad Account via the TikTok integration (or connect to an existing Regular Business Center, NOT the Agency one).
  • Give your agency User Access to such Business Center as a Member (via TikTok For Business)
  • Give your agency User Access to your Ad Account and Catalog (after you add Business Info and enter into an approved state)
  • Request access to your Agency’s Ad Account via such Business Center 

For more information about agency managed accounts please visit the help center

Why am I getting an error when trying to access my Catalog on TikTok Ads Manager and run catalog-base ads (e.g. Collection Ads)?

This might happen because your newly created Ad account is not verified yet – follow instructions in the Appendix  to complete this step.

How does TikTok review my information? 

There are two reviews that will be conducted – product review & content review. This is to ensure that we meet compliance, ensure product relevance in the video, and drive good user experience.

How many organic videos should I post during the beta test period and in what frequency? 

You can post as many videos as you want, but we recommend that you post at least 2 videos per product synced on the Storefront and ensure that you post videos at least once every two days.

Did you know you can find a number of useful articles on our Business Help Center

If you still can’t find the answer to your questions, feel free to file a Customer Support ticket here (please, use your TikTok For Business credentials to log in and track your tickets)

Our Customer Support agents will get back to you as soon as possible!

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