Managing Subscriptions

Thanks for purchasing a product from! This document will help you learn how to manage subscriptions for Woo Marketplace products.

What are Subscriptions?

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Each extension or theme purchase from our site is a yearly subscription which you can view and manage under the My Subscriptions section of your account dashboard.

My Subscriptions page screenshot

From here you can install a purchase on your site, which you can then activate for support and updates. You can also transfer a purchase to another account on, or share the subscription with another account. You can also purchase more licenses if needed for other sites. Update Manager

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The Update Manager is a plugin that oversees product updates and support for your WooCommerce extensions and themes purchased from the Woo Marketplace. You’ll be prompted to install this the first time you install a subscription from the Woo Marketplace.

If you’re already using extensions from the Woo Marketplace, you will see a prompt to install the Update Manager from the Plugins page of your WP Admin or via WP Admin → WooCommerce → Extensions → My Subscriptions. Clicking either of these will attempt to install the plugin automatically.

Screenshot of prompt to install the Update Manager.

If you need to download this plugin to install manually, you can get it below:

Using the Update Manager, you can:

  • Automatically install extensions and themes from to your site
  • Manage subscriptions for extensions
  • Renew expired subscriptions
  • Jump to documentation
  • Receive updates and support for your connected subscriptions

When connected and using the Update Manager, the My Subscriptions tab will be populated with your currently active subscriptions.

Screenshot of the My Subscriptions page within a site WP Admin

From the adjacent tabs Discover, Browse, and Themes, you can also find new extensions and themes and View Details to learn more about them or purchase them for addition to your site.

Screenshot of the Extensions > Browse section of the WP Admin

Connect your site to your account

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You’ll be prompted to connect your store during your first purchase on You can link your store to to view the store on the My Stores page, connect with your account, and submit your store’s System Status Report to our support team automatically when submitting tickets. We do recommend connecting with the account used for Woo Marketplace purchases.

To connect your store to

  1. Log into your site, head to WooCommerce → Extensions → My Subscriptions
  2. Click on the Connect button
  3. If you’re not logged into your account, log in now
  4. Click the Approve button to connect your site to your account
Screenshot of the prompt to connect to
Connect button is shown when a account isn’t connected to your site
Screenshot of the login page to connect to

You’ll be asked to log into with your login credentials if you aren’t logged in yet.

Screenshot of page to approve connection to

Approve button is shown during the process of connecting your site to your account

Once your site is connected to your account, the Update Manager will automatically install if you already own subscriptions from the Woo Marketplace.

Disconnect your site from your account

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If you want to stop one account from being connected to a site, you can disconnect it. This will allow you to switch the connected account or stop managing extensions for that site.

Logged into your site, head to WooCommerce → Extensions → My Subscriptions and hover over your profile icon at the top right, then select Disconnect account.

Screenshot of the account connection settings and how to disconnect from in the WP Admin

Install extensions or themes from

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The first step after you’ve completed your order is to get your shiny new product installed on your site and activate your subscription. Purchased products can be installed automatically or manually. We’d recommend one of the automatic options, but if you prefer you can always download the product .zip file and install your purchase manually.

Automatic Installation

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There are multiple ways to automatically install your purchase from

The first comes directly after completing your order on You can install your purchase from the order confirmation page. You’ll see an Add to store button and, if you haven’t connected a site yet, you’ll be prompted for your store URL. You will then be asked to connect this site to

Once connected, it will start installing your purchase on your site. For any future purchases, you’ll be able to select your connected site for automatic installation.

Screenshot of order confirmation page after a purchase on

The second option is from the My Subscriptions dashboard on

  1. Head to My Subscriptions section on
  2. Select the Add to store button for a product to install
  3. Choose a connected store / Connect a new store
  4. Install and then setup chosen product
Screenshot of Add to store button on My Subscriptions page

Lastly, you can automatically install from the My Subscriptions page in your store admin.

  1. Logged into your site, head to WooCommerce → Extensions → My Subscriptions.
  2. Find the product you’d like to install under Available to use
  3. Click the Install button
  4. The extension or theme will install automatically.
Screenshot of Install button and animation within site WP Admin

Manual Installation

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If you prefer to install your purchase manually, you can certainly do so.

  1. Download the extension you wish to install from one of two places to get a .zip file.
    • Using the My Subscriptions page, click the three dots next to a single extension, then select Download extension.
    • To download in bulk, go to the Downloads section of your account. Click the Download text in the row for each extension.
  2. Safari by default will “unzip” the file that is downloaded. To prevent this and keep the .zip file as required for WordPress, please head to Safari > Preferences > General > and uncheck Open "Safe" files after downloading.
  3. Once the .zip file is downloaded, install the product appropriately as a plugin or theme.
Screenshot of Downloads page highlighting the Download column

Activate a subscription on your site

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Activating a subscription enables updates for extensions installed on your store from the Marketplace.

For stores running WooCommerce 8.4.0 and greater, subscriptions should automatically connect once installed. In some cases, such as for inactive extensions installed before updating to WooCommerce 8.4.0, you may see that the extension is not connected. Click Connect to enable updates and support for the extension on that site.

Screenshot to indicate the Connect button in the WP Admin My Subscriptions page

Transfer a subscription

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Transferring is used to hand over an extension to a new owner. It includes both ownership and billing. Specific use cases would be:

  • Consolidating purchases across multiple accounts
  • Handing over a site to a client once the site/store development is finished
  • Transferring ownership of an extension purchased on behalf of someone, a company, or an agency.

How to transfer an extension

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  • Log in to your account and go to My Subscriptions
  • Click on the three-dot menu icon on the right of the subscription you want to transfer, and choose Transfer subscription from the menu
  • Enter the email address of the account you want to transfer the extension to
  • Click the Transfer button to confirm the transfer of this extension. Please note that this transfers both ownership and billing to the new owner

Receive transfer of an extension

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  • A notice will appear at the bottom of your My Account page to confirm the transfer has started.
  • You’ll also see a note “Transferring to…” on the subscription, with the email address of the person you’re transferring to.
  • The person you’re transferring to will get a notification email, asking them to accept the transfer.
  • They’ll also see a notice in their My Account page telling them they have an incoming transfer. They can accept or reject the transfer from here.
  • Once the other person has accepted the transfer, the extension is moved from your account to theirs.

Share a subscription

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With sharing you can give someone else access to an extension you purchased. You still own the extension, and you keep the billing. If you’re a store builder, sharing allows you to use a subscription you purchased on a client’s site. However, sharing a subscription does not change how many sites it can be used on.

How to share a subscription

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  • Log into your account, and go to My Subscriptions section
  • Click on the menu icon (three vertical dots) on the subscription you want to transfer, and choose Share subscription from the menu
  • Enter the email address of the person you want to share the extension with (the email address must be associated with a account) and click the Share button
  • You’ll see a notice confirming that the subscription has been shared, and a share icon will appear on the subscription
  • Please note that this only shares use of the extension. Both the ownership and billing remain with the original owner. If you prefer to transfer the extension, you can do that by following the steps above

What happens next

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  • The person who is receiving the shared extension will see it in their My Account subscriptions list, with the email address of the person who shared it with them.
  • If you’ve shared an extension with someone else, they won’t be able to share or transfer it – only you can.
  • Once the person you shared the extension with has connected their site to via the WooCommerce plugin, they should see the subscription in the Subscriptions tab of the WooCommerce dashboard in wp-admin. They’ll be able to download it from there and install it, and they’ll be able to download updates as long as the original subscription remains active.

How to remove a share

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  • If you’ve shared a subscription with someone else, it’ll have a share icon. To check and remove shares, select the menu button on a subscription and select Manage sharing.
  • You’ll see a dialog which lists the people you’ve shared the subscription with. Click in the checkbox in under Remove next to the person’s email address, and click the Save button.
  • You’ll see a notice confirming that the share has been removed.
Subscription menu, showing "Manage sharing" option.

Disable a subscription auto-renewal

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To receive extension updates and our premium support, it’s strongly recommended that you activate auto-renewal for your subscriptions.

However, if you would like to disable an extension subscription auto-renewal, you can do that by going to your My Subscriptions tab within your account area, then disabling the auto-renewal.

Subscription management menu, showing the "Disable auto-renew" option

Selecting the Cancel subscription option will disable auto-renew and prevent sending reminders to enable auto-renew before a subscription expires.


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To enable auto-install, your store needs the WordPress REST API enabled. Your site also needs to be publicly accessible and not behind any coming soon pages or authentication.

The REST API doesn’t support Plain permalinks. Select one of the other permalinks options WP-Admin > Settings > Permalinks to enable auto-install.

In some cases, WordPress sites disable their REST API or restrict access to it by allowing only logged in users to access it. This is usually done either by using plugins or custom code.

How to ensure your site’s REST API is working

To test your REST API just open http://yoursite.test/wp-json/ (replace http://yoursite.test/ with your site’s domain). If the link you opened shows your site’s name, description, etc. this means your REST API is working.

If you get a message similar to Only authenticated users can access the REST API., this means your site’s REST API is restricted to logged-in users only. To fix this simply login to your site and try again.

How to enable your site’s REST API

If the above step doesn’t resolve your issue there is a chance your site’s REST API is disabled. Check your site’s plugins and make sure you don’t use any plugins that are specifically made for blocking the REST API. If you are using a security plugin check your settings to make sure REST API is enabled.

In some cases, site owners add custom code to the site to disable the REST API. This code should be removed or modified to allow REST API access to all /wp-json/wccom-site/ endpoints. If you are not sure where this code can be, try searching your site’s plugins and theme files for the message, returned by /wp-json/.

Accessibility of the REST API

To connect your site with and enable automatic extension installation, ensure that the site’s REST API is accessible.

  • For hosted sites, please note that if your site is currently set to “Private,” you won’t be able to use the automatic installation feature. To utilize this functionality, you can set the site to “Coming Soon” per this guide.
  • Alternatively, you can manually install extensions per this guide.

Enable WordPress cron

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Auto-install uses WordPress cron to install plugins. Ensure it is enabled on your site. You can check if cron is enabled in WooCommerce > Status > System status > WordPress cron. If cron is disabled, you should check whether there is the following line in wp-config.php file in your main WordPress folder:

define( 'DISABLE_WP_CRON', true );

If it is present, remove or comment out this line to enable WordPress cron on your site. If you don’t want to activate WordPress cron for some reason, you may use a real cron job instead. Check How to Replace the WordPress Cron with a Real Cron Job Tutorial.

Refresh connection to

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If you notice any issue between your site and, try updating the connection. Click the Refresh button at the top right of WP Admin → WooCommerce → Extensions → My Subscriptions.

Screenshot of WP Admin My Subscriptions page, indicating the Refresh button at the top right of the screen

Why can’t I see the subscriptions from my account in my site?

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Check that you are connected to the correct account. Disconnect and reconnect, if needed.

Why am I getting an error when updating a subscription from the Woo Marketplace?

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Visit WP Admin → WooCommerce → Extensions → My Subscriptions and ensure you see the extension you’re trying to update. If you do not see it, check that the correct account is linked to your site and that the extension does not show a prompt to Connect. Connect if needed to activate the subscription for updates.

How to transfer one key of a multi-site subscription

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In the past we offered 5- and 25-site subscriptions. It’s not possible to “break off” parts of a 5-site and/or 25-site subscription and transfer those keys to individual clients. Why? Because the key number belongs to the full package.

It is also not possible to link two different accounts to the same site as a way to share the ownership of extensions on one site.

You would need to purchase a separate subscription/key for every client or have them purchase it themselves on their own account if they want ownership of the extension. Or you can share a single key in a multi-site subscription using the sharing feature by following these steps; in this case, you retain ownership.

Frequently Asked Questions

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See more common questions about Woo Marketplace subscriptions and account management on our Frequently Asked Questions page.

Questions and Support

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Do you still have questions and need assistance? 

  • Get in touch with a Happiness Engineer via our Help Desk. We provide support for extensions developed by and/or sold on, and Jetpack/ customers.
  • If you are not a customer, we recommend finding help on the WooCommerce Support Forum or hiring a WooExpert agency. They are trusted agencies with a proven track record of building highly customized, scalable online stores. Learn more about WooExpert agencies.