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WooCommerce Google Analytics

Understand your customers and increase revenue with world’s leading analytics platform - integrated with WooCommerce for free.

  • Learn what channels drive the most traffic (including search, social, email, and ads) so you know which channels to spend more time on.
  • Figure out where your site leaks money by tracking users’ flow from product page to cart to checkout.
  • Understand which products customers are interested in by comparing traffic, transactions, and revenue across products.
  • Determine what your customers look for by seeing which pages they land on from search engines.

Get basic eCommerce analytics for free.

  • Track basic data, including sessions, users, and events, with Universal Analytics.
  • Integrate Enhanced E-Commerce Analytics to get basic eCommerce data, including cart actions and product views.
  • Exclude visits from administrators to get a more accurate picture of customer data.
  • Support for Display Advertising.

A free Google Analytics account is required to use this extension.


Need advanced eCommerce tracking? Try Google Analytics Pro!


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