Subscription emails

WooCommerce Subscriptions communicates with you and your customers via email about specific subscription-related events. This document explains the emails added too WooCommerce by WooCommerce Subscriptions, and some ways to add additional custom emails if you need.

Similar to WooCommerce emails, you can customize, enable or disable, and configure recipients for subscription related emails. You can customize subscription emails along with the other emails for your WooCommerce store at: WooCommerce > Settings > Emails.

WooCommerce Subscriptions includes the following emails:

• Renewal Order Emails
• Failed Payment Retry Emails
• Subscriptions Status and Switch Emails

WooCommerce Subscriptions doesn’t have a built-in option to send pre-renewal reminder emails or other custom emails, but many add-on solutions exist for sending other custom emails related to the subscription lifecycle, like “Upcoming Renewal” reminder emails.

These emails keep shop managers and subscribers informed about the status of renewal orders.

• New Renewal Order: Sent when a subscription renewal payment is processed. Sent to store manager by default, you could also send this email to fulfillment or drop shipping companies.
• Processing Renewal Order: Sent to the subscriber when payment has been processed for a subscription now awaiting fulfillment for that billing period. Payment can be a manual payment on a renewal invoice or an automatically charged recurring payment.
• Completed Renewal Order: Sent to the subscriber when the subscription renewal order is marked complete, indicating that an item for the renewal period has been shipped.
• Customer Renewal Invoice: Sent to the subscriber when their subscription is due for renewal and the renewal requires a manual payment. This can be because the subscription uses manual renewal payments, or if the automatic recurring payment failed. The email contains renewal order information and a link to make payment, similar to the standard order details email.

These emails are only sent when the Failed Recurring Payment Retry System is enabled.

• Customer Payment Retry: Sent to the subscriber when an attempt to automatically process a subscription renewal payment has failed and a retry rule has been applied to retry the payment in the future. The email contains the renewal order information, date of the scheduled retry and payment links to allow the customer to pay for the renewal order manually instead of waiting for the automatic retry.
• Payment Retry: Sent when an attempt to automatically process a subscription renewal payment has failed and a retry rule has been applied to retry the payment in the future. Sent to the store manager by default.

These emails keep shop managers informed about subscriptions being paused, cancelled, reaching their end date, or being switched.

• Suspended Subscription: Sent when a customer manually suspends their subscription from the My Account page. Sent to the store manager by default.
• Expired Subscription: Sent when a subscription reaches the end of its term and its status is changed to expired. Sent to the store manager by default.
• Cancelled Subscription: Sent when a subscription has been canceled by the customer (at the time when they click ‘cancel’) or store manager. Sent to the store manager by default.
• Subscription Switched: Sent when a subscriber switches their subscription from the My Account page. Sent to the store manager by default.
• Subscription Switch Complete: Sent to the subscriber when they successfully switch a subscription. Orders that switch subscriptions receive this email instead of the WooCommerce Completed Order email.

If you want to send other emails, such as a pre-renewal reminder email before a recurring payment will be processed, there are a variety of solutions that can be used to send additional subscription-related emails:

• The AutomateWoo extension: with an action to send an email (or SMS), AutomateWoo’s Subscriptions’ Integration can be used to notify customers on a variety of subscription related events. Learn more in the AutomateWoo documentation on subscription triggers.
• Metorik: as part of Engage, Metorik makes it possible to send many subscription related emails using segmentation. For more information, refer to the documentation on Engage.
• Enhancer for WooCommerce Subscriptions includes the Auto Renewal Reminder feature which will allow you to send a reminder email before a renewal occurs
• Renewal Reminders is a 3rd-party free plugin which allows you to send your subscribers a Renewal notifications by Emails X days before their subscription ends. This plugin only works with Woo Subscriptions plugin.