The WooCommerce Blog

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Grow your reach and drive sales with Facebook for WooCommerce

April 21, 2017 - 9 Comments

At WooCommerce we’re passionate about the idea of eCommerce being open. By that we mean open to all budgets and an array of development skill levels, open to all locations, and open to everything from the simplest to most customized business ideas you can throw at it.

Today we’re proud to announce Facebook for WooCommerce, a free integration that opens up Facebook’s audience of more than 1 billion people to Woo store owners. It’s a significant step in our quest to democratize commerce on WordPress.

Read on to learn more about the two powerful ways this extension helps grow businesses.

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The building block philosophy of Storefront

September 6, 2016 - 5 Comments

Today we released Storefront Powerpack, an extension that allows you to change the appearance of Storefront theme for WooCommerce — without touching a single line of code. Powerpack allows anyone to customize their store without dabbling in HTML or CSS, and the results of those customizations can be seen instantly.

Powerpack in action. Edit any element in Storefront and see the results instantly.
Powerpack in action. Edit any element in Storefront and see the results in a flash.

As we prepared to release this extension, we realized we’d never written very much about the thinking behind Storefront’s development, and why we’ve chosen to break functionality out into extensions instead of packaging it into the theme itself. “Why not just make Powerpack part of Storefront?” we thought you might ask.

Today, we’re setting aside a couple minutes to explain our “building block” philosophy behind Storefront, and how it’s influenced the development of extensions like Powerpack.

Care to learn more? Read on.

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Why stores running on WordPress are winning

August 22, 2016 - 20 Comments

According to the most recent report from BuiltWith, 39% of all eCommerce sites are powered by WooCommerce and WordPress — over 1.5 million active stores. Add in the usage of additional eCommerce platforms powered by WordPress and the CMS’s own 17.6 million live sites (over 26% of the entire internet!), and, well… that’s a lot of sites.

Developers and store builders don’t just choose to work with WordPress because it’s free (although it is) or because “everyone else is using it” (although they are). There are some pretty convincing reasons why WordPress has climbed to the top of the charts, and why WooCommerce has soared in popularity right along with it.

Stores backed by WordPress have multiple advantages over those on other platforms. And these advantages allow them to work faster, spend less money, and ultimately become more successful than their counterparts.

Let’s take a look at a few convincing reasons why shops running on WordPress have a competitive edge — and why you should join their ranks, if you’re not already among them. 🙂

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Take payments anywhere with Square for WooCommerce

July 26, 2016 - 67 Comments

TL;DR: Square for WooCommerce has arrived — purchase the extension here and let us know your thoughts.

Important note: at the moment, the extension is only supported in the US, Canada, Australia, and the UK.

Our most requested integration is now available! With Square for WooCommerce, you can take payments online or offline through the same solution, keep your inventory updated, and sync product changes between WooCommerce and Square.

Read on to learn more about what’s available in this new extension, how it works, and how Square can benefit your store.

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The importance of keeping your store updated

July 19, 2016 - 13 Comments

If the sight of the “updates available” notification in your WordPress dashboard fills you with a sense of dread, you’re not alone.

"Not again..."
“Not again…”

Updating your WordPress plugins and themes or WooCommerce and its extensions can sometimes be an easy process — just a few seconds of waiting and you’re set. But it can also involve backups, testing, additional updates, and even support requests. Basically, the hassles no one likes.

But avoiding or putting off these occasional hassles can put your site at risk, and even potentially affect your customers. So while you may not always like to go through the process of keeping your WooCommerce store 100% updated, there are many reasons to do it.

Let’s take a look at why it’s important to update your store in a timely manner, starting with some background on why we update WooCommerce and its extensions in the first place.

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10 surprising things you can do with WooCommerce

June 22, 2016 - 6 Comments

Just starting out with WooCommerce? Or are you a seasoned pro?

Regardless of your level of experience with WooCommerce or eCommerce in general, its potential may surprise you. There are hidden features in the core plugin that may come in handy, powerful options enabled via extensions, and unrecognized productivity hacks you can try out to make your day easier.

The beauty of WooCommerce is that its potential for growth and expansion enables you — either as a store owner or developer — to build amazing things. And the more you know about the platform’s capabilities, the more you can create with it!

Our aim today is to give both you newbies and pros a look at 10 things you might not have known you could accomplish with WooCommerce. From on-page features to automation, here are a few tips and tricks you’ll love to be “in the know” about.

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WooCommerce 2.6 has shipping zones (and more!)

June 14, 2016 - 93 Comments

TL;DR: New features are available for WooCommerce – update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to updatemake a backup, update your extensions and finally update WooCommerce.

If you’re a developer looking for technical details, read the release post on the Develop WooCommerce blog here.

It’s been a few months since our last major update, and in that time, we’ve been working on a veritable smorgasbord of improvements to WooCommerce. For 2.6, we’ve:

  • Added shipping zones
  • Improved the cart experience
  • Created a new My Account area design
  • Added new options for filtering products
  • Made updates to the payment options available through the onboarding wizard
  • Thrown in some goodies for developers, including a new payment tokenization and the alignment of our API with the WordPress REST API

That’s a lot of stuff for you to explore in the release of Zipping Zebra, so let’s dig into the details.

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How to prepare your WooCommerce store for any release

May 25, 2016 - 21 Comments

With the release of WooCommerce 2.6 on the horizon, we imagine you’re all excited to explore the newest features available for running your online store. And a bit apprehensive, perhaps, to go through the update process once more.

The beauty of the open source world of WordPress development is that it allows virtually anyone to create virtually anything for this platform we call home. The downside is that it’s nearly impossible to predict what will happen when you put any given combination of those thousands upon thousands of creations in different environments under different circumstances.

We pride ourselves on thoroughly testing WooCommerce and its extensions, but the unfortunate reality is this: conflicts still happen. That’s why we recommend being prepared in advance for releases and major updates, so in the event of an issue, you can roll right back.

“But how do you get prepared?” We’re so happy you asked. Here’s how to efficiently set up backups and testing for your WooCommerce store so you’re ready for anything.

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Welcome Storefront 2.0: mobile design updates, typography refresh & more

May 9, 2016 - 31 Comments

TL;DR: Storefront version 2.0 has arrived – upgrade via your WordPress dashboard or try it for the first time by downloading a copy here. Enjoy!

If you’re using our Storefront theme for WooCommerce, you’ll be excited to learn that version 2.0 has just become available for download. If you’re not using Storefront already, now would be a great time to take a look at our flagship WooCommerce theme!

Storefront 2.0 is a major release and brings various new features including a greatly improved handheld experience, a refreshed design, a new product section on the homepage, full compatibility with the upcoming WooCommerce 2.6 and more!

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Here’s a closer look at what we’ve added to this update.

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It’s here: a simpler way to connect services to your store without leaving WooCommerce

May 4, 2016 - 26 Comments

TL;DR: We’re building a way to connect services to WooCommerce that makes use of hosted components to simplify the process and create a better experience.

If you’d like to get involved in testing, join us now.

If you want to know more, read on or check out our post on the developer blog.

A few weeks ago at WooConf, Matt Mullenweg gave a sneak peek at a project we’ve been excitedly working on. Now, we’re ready to share it with the world.

woocommerce connect

WooCommerce Connect is a big part of our vision for the future of WooCommerce. Right now, Connect has just started alpha testing as a feature extension. If all goes well, we hope to make it part of WooCommerce core and available to everyone.

So, without further ado, let’s dive into what we’re trying to accomplish with Connect, how it all works, where the feature currently stands and how you can get involved.

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What we learned from WooConf about selling tickets online

April 21, 2016 - 11 Comments

Our second WooConf took place earlier this April, and what an event it was. We had an incredible lineup of speakers, fantastic lunches and happy hours, and all the networking we could handle.

We’ve already shared some of our learnings from WooConf itself, but we wanted to dive a bit deeper and tell about part of the journey we took to get from “we should do that again” to “oh heck, we’re actually doing it!” And that part of the journey is the ticketing experience.

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When we announced the availability of WooConf tickets, a new extension was already in action behind the scenes — one that we’ve released for you to use, too!

When we sold tickets for WooConf 2016, it was with a solution we’d developed ourselves: the new Box Office extension for WooCommerce. With Box Office, attendees don’t have to go offsite to sign up for your event. You can sell tickets, customize email communications, and check in attendees on-site, all from the familiar WooCommerce interface.

Using Box Office and running our own major event gave us an incredible learning opportunity. It allowed us to understand the extension inside and out, find out what triggered attendees to buy tickets, and glean knowledge that we could use for future WooConfs.

Read on to find out what we learned — and what knowledge we can share with you — about running a successful event website.

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Product Vendors 2.0 makes managing vendors simpler

February 23, 2016 - 42 Comments

TL;DR: Product Vendors version 2.0 has arrived! You can upgrade via your WordPress dashboard or download it from your My Account dashboard. Remember to make a backup of your store before installing the update. Enjoy!

With the Product Vendors extension for WooCommerce, store owners can instantly transform any shop into a multi-vendor marketplace, complete with multiple vendors, products, and payout settings.

With today’s release of Product Vendors version 2.0, we’ve added new features that make running a marketplace site even simpler. From a new vendor sign-up form to built-in per-product shipping settings to improvements to commission and payout settings, this update is designed to save you time while giving your vendors even more options.

With Product Vendors 2.0, managing your vendors is a simpler, faster process.
With Product Vendors 2.0, managing your vendors is a simpler, faster process.

Keep reading to learn about all the exciting changes we’ve packed into 2.0 and how they can help you grow your store.

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WooCommerce 2.5: Dashing Dolphin means speed

January 18, 2016 - 21 Comments

TL;DR: WooCommerce version 2.5 is here – update via your WordPress Dashboard. To make the process as smooth as possible, make a backup, update your extensions, view our update guide, and then update WooCommerce.

If you’re a developer looking for technical details, read the release post on the Develop WooCommerce blog here.

It’s a new year and we have a new version of WooCommerce for you. The last version of WooCommerce focused on the onboarding experience to help store owners get up and running quickly.

This latest version focuses on getting the store itself to run quickly, and is aptly named Dashing Dolphin.

Let’s take a closer look at WooCommerce 2.5.

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Storefront turns one: how far it’s come, and where it’s going next

November 19, 2015 - 2 Comments

Since we launched Storefront one year ago, our flagship WooCommerce theme has come a long way. It’s seen hundreds of thousands of downloads, plenty of extensions, and even some new clothes in the form of child themes.

Today happens to Storefront’s first birthday. As we like to say, mighty oaks from little acorns grow, and we’ve seen this theme grow from an unassuming — yet sturdy — little nut into a mighty fine oak with plenty of strong branches, leaves, and strong roots in the WordPress community.

Here’s to you, Storefront! Blow out that candle and make a wish.

Storefront’s come a long way in its first year.

Let’s take a deeper dive in and explore Storefront’s impressive growth just a bit more. We’ll also have a closer look at its child themes and extensions (including the newly released Mega Menus!), just in case you missed anything, plus a selection of some amazing shops using Storefront in their own unique ways.

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The future of Canvas

November 11, 2015 - 32 Comments

tl;dr: Canvas isn’t going anywhere, and we’re dedicating a team to growing and optimizing it.

Since launching on the 9th of February 2010, Canvas, our all-purpose theme, has been a consistent performer and gathered a large base of loyal users. The styling control panel added by Canvas has proved popular amongst users who aren’t familiar with CSS, yet desire a customized look for their website. Businesses have since been built on the back of Canvas and WordPress, due to the ease of customization afforded by it.

With our 2015 theme retirements happening recently, we retired our collection of Canvas child themes. This action sparked questions from loyal Canvas users regarding the status of Canvas and our view on the product looking forward.

Let's talk about the future of Canvas.
Let’s talk about the future of Canvas.

We’re here today to explain why these child themes were retired, and to give you a look into the future of Canvas. Keep on reading to learn more about the path this theme will take in the future.

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Bookings 1.8 brings overnight bookings, buffer periods, and more

November 9, 2015 - 23 Comments

TL;DR Version 1.8 of WooCommerce Bookings has arrived. You can upgrade via your WordPress dashboard or download it from your My Account page. But first, be sure to read and follow the upgrade instructions. Enjoy!

Bookings 1.8 comes packed with a ton of new features that help your business run smoothly. Here they are in a nutshell:

What's new in 1.8?
What’s new in 1.8?

With this release, you can now accept bookings that span multiple days. We’ve also added the ability to offer discounts when multiple people make a single booking together, and add buffer time between each of your bookings.

WooCommerce Bookings is now better than ever.
WooCommerce Bookings is now better than ever.

Here’s a closer look at some of the great new features in WooCommerce Bookings version 1.8.

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