From trends to profits: the best products to sell online in 2025

Whether you’re starting your first business, looking for new products to sell, or launching your tenth brand, navigating the rapidly evolving world of ecommerce to sell products requires thorough research and a sharp focus on trends and strategies. Successful online businesses understand the importance of making informed decisions at every step of the research and sales process.

In this guide, we won’t just list a bunch of trending products and categories that someone claims are the “hottest” items selling online in 2025. While we’ll explore some of those things, our primary focus is to empower you to do your own product research. This way, you’ll stay ahead of trends and competitors, carving out your own profitable niche in the online shopping world.

Just keep in mind that the best products you can sell online are those you can successfully sell online. If you can identify and market products that fit your preferred product category, sub-categories, and niches, you’ll be well on your way to starting a successful online business.

You want to target products in demand, but not in an oversaturated market. Competing against huge ecommerce stores isn’t the goal. Instead, you need a profitable niche full of growth potential. 

How do you determine the best online business to start and the best products to sell?

This guide will show you how to conduct effective market research, identify high-demand products to sell online, and find products that suit your situation, interests, experience, creativity, and passions.

Here’s a better way to think about it: What skills related to business, product development, marketing strategies, and online selling do you already possess? 

Selling trending products online depends on what you know, what you can learn, and how well you implement your knowledge and skills.

The more you already know, the easier it will be to sell products online. Regardless of your current skill level, and kind of selling requires a good idea, an ecommerce platform like WooCommerce, effective marketing, and an interested audience. 

Is doing all of that easy? 

Well, it’s generally easier than starting a brick-and-mortar business because you have lower startup costs, fewer risks, less overhead, and greater flexibility to adapt, adjust, and pivot as needed.

And the best news is, even with limited experience, nothing but time stops you from learning. Reading this article is a great place to start!

If you are motivated to try selling products online, don’t let a lack of experience or knowledge stop you. Everyone starts somewhere. 

Learn everything you can. Make daily progress, and you can succeed in building a successful business. 

If you don’t have a product idea yet, finding one is where you’ll start. What do you want to sell in your own online store? To answer that, consider what industries and products interest you most. 

You’ll read a lot online about finding your niche. A niche is fundamental because no one can sell everything to everyone.

Why you need a niche

A niche allows you to find an audience who wants something specific and isn’t getting their needs met at the big stores. Niche products also allow visibility, even as a new small business.

For example, can a new online store selling coffee mugs appear on first page search results for the keyword “coffee mugs”? No. It’s too big and broad of a word, and websites need to establish domain authority before ranking well for popular terms. 

But what about a new online store selling funny, color-changing coffee mugs for cat owners? That’s very specific, and there’s an audience for that. 

So, a niche product gives you a place to start, and you have a better chance to compete with the big online stores right from the beginning.

How to get more specific within your niche

Have ideas for toddler toys? Drill down your ideas and learn how to describe them.

• Are they silly toys?
• Puzzle toys?
• Brain-boosting toys?
• Toys for individuals, families, or groups of kids?
• Perishable or disposable toys?
• Environmentally-friendly toys? 

This is just a starting point. The more precisely you can describe what sets the toys in your online store apart from just a “toy store”, the better audience you’ll find. 

Don’t get caught up in the broad categories when looking at the types of products to sell online. 

Begin by making a list of products and ideas that interest you. From there, explore online using methods we’ll explain in a bit, and look for an opening in a specific branch of a larger product category. Narrow it down to a smaller set of niche products.

That’s the secret to finding products to sell online. 

If you search for the best-selling products of 2025 or any other year, every page you find will have a different list of products. That’s because it’s hard to track actual best-selling products by category. 

Why?

Because there are multiple ways to quantify that. Is it …

• Best selling by volume — number of items sold?
• Best selling by profits?
• Best selling by revenue, before expenses?
• Best selling compared to the competition?
• Best selling in your category or industry?

Your decision about what products to sell online doesn’t just involve the actual product. It also concerns how you want to sell and who you want to sell to — your target audience. Let’s take a brief look at both.

For anyone looking to start a new online business, there are various approaches to building your presence, sourcing and managing inventory, and more. Some of these approaches are not exclusive to one another, but they are all things you need to consider. 

Here are some of the options you can select from and pair together for your ideal business model: 

Sell through your own ecommerce store

If you set up your own online store using a platform like WooCommerce, you can sell products directly to consumers, businesses, or wholesalers and manage the entire business yourself through your own website.

A major benefit of your own ecommerce store is ownership of your customer data and control over the customer journey. You control the full customer experience and can build email lists, collect insights, and nurture lasting relationships.

Additional resources like /r/ecommerce can connect you with a community of store owners to exchange tips and strategies.

Sell through an existing online marketplace

You can also sell online through sites like eBay or Etsy or even dedicate the time to learn how to sell on Amazon. These major online marketplaces have their own terms and conditions, as well as built-in audiences and name recognition. We’ll dive into the pros and cons of these first two approaches in a moment.

One drawback is that marketplaces like Amazon have strict criteria for product listings, pricing, fulfillment, and more that sellers must follow. You can conduct research using tools like Helium10 to assess demand, competition, and fees for your products.

For Etsy sellers, resources like Marmalead can help decipher search trends and optimize tags.

eBay offers eBay University to sellers, with tutorials on photography, writing listings, promotions, and eBay policies.

Sell through dropshipping

To avoid managing your own inventory, you can sell online through dropshipping. With this approach, you have to find quality products to sell that are manufactured and stored elsewhere.

Each product that sells will be shipped directly from the manufacturer or wholesaler to the customer. 

Some products work well with this arrangement, while others do not. Oberlo and Spocket are popular platforms that help you find dropshipping suppliers and automate order processing. Through reviews and sample orders, evaluate each supplier’s product quality, shipping policies, and reliability.

Look for websites and resources to help vet your wholesale suppliers. 

Start a print on demand business

This is a variation of dropshipping in that you only create a product when someone orders it. But in this case, you are manufacturing them on demand or working directly with a manufacturer. 

Common products that work with a print on demand company include any printed materials such as books and other media. You can also use print on demand for customized items such as clothing and branded merchandise. For example, your company could sell pens, mugs, and other office supplies that are branded according to each customer.

Print on demand companies like Printful, Printify, and Gooten integrate with major ecommerce platforms to help you create customized print products. And apps like Amplifier for WooCommerce streamline product uploads and order flows. 

Manufacture your own products

If you can create your own products to sell online, you may want to do this to maintain quality and cut out intermediaries. This will allow you to keep your prices down while making a good profit. Again, this is easier with some products than others. 

If you manufacture your own products, secure intellectual property protection like patents or trademarks early. Learn from prototyping resources on crowdfunding sites like Kickstarter and Indiegogo.

Resources like Thomas Net can help you source domestic/international manufacturers based on your criteria, and platforms like Upwork can connect you with freelance industrial designers.

Sell pre-existing products

You can also sell products made elsewhere, and you are now the intermediary marking up what you buy from suppliers and selling it to your own customers. You can also vary this approach and create your own private label based on pre-existing, trending products. 

Research trademark rules and licensing requirements for categories you want to white label. Use supplier directories like Salehoo and Worldwide Brands to find certified wholesalers that allow white labeling. Resources like Online Seller Consulting explain processes like product research, negotiation with suppliers, package design, and marketing white-label products.

Sell wholesale

You can also become an online wholesaler, where other online and brick-and-mortar businesses come to you for their supplies and merchandise. This online selling approach requires you to have the storage space and ability to manage larger volumes of products. 

For wholesale selling, understand your target market’s industry and buying cycles. Resources like Wholesale Central and Maker’s Row can help you get approved with major retail buyers and sell to other businesses.

Trade shows like ASD Market Week provide opportunities to showcase products and land new wholesale accounts.

Pay attention to payment terms, minimum order quantities, and any special packaging required.

How can you narrow down your ideas for which products you want to start selling online? 

Identifying a product or product line to sell online is just the first step.

To evaluate whether those products can lead to a profitable online business, it’s crucial to analyze several key factors. These factors directly impact how well a product will sell, the potential revenue and margins you can generate, and the overall viability of that product line for your online store.

From production costs to shipping logistics to consumer demand cycles, carefully considering these factors upfront can mean the difference between a struggling store and long-term ecommerce store success.

Here are a few considerations that affect how well a product sells and your potential profit margins:

Margins

Your margin on each product is the difference between what it costs to manufacture or secure the product and what you charge. Selling a product for $200 that costs $170 to produce (a $30 margin) might not be as good a business idea as one that sells for $40 and costs $15 to make ($25 margin). 

You may also want to factor the cost of running a business — your overhead — into your product margins. If you receive $25 for every $40 of product sold, that $25 also needs to cover the cost of the operations and services required to get that product into your customer’s hands.

While the margin of the higher-priced item is better as a dollar value, it’s significantly lower as a percentage of the product cost. This means you’ll have to invest much more into the first item before making the same profit. 

It also comes with increased risk and, likely, a higher marketing cost as high-priced items typically sell in lower volumes. Both might have the potential for profit, but just be sure to consider more than raw margin values when analyzing the right products for your venture. 

Shelf life and perishability 

This applies to food, of course. But it also applies to building materials, certain skin and beauty products, and other items. Longer-lasting items may be more desirable to customers, but you can’t sell to them as frequently. 

Again — there isn’t a ‘right’ or ‘wrong’ way to go here. This is just something to consider as you explore ideas.

Selling perishable items also increases your risk of unsold inventory. If you can’t offload items before they go bad, you’ve lost the entire value of the raw goods.

Size and weight

Heavier and larger items cost more to ship and require more extensive packaging. So, you either build the cost of shipping into your product pricing or charge higher shipping costs, which can turn some people off. 

Larger, heavier products also tend to increase storage and inventory management costs. 

Consumability 

Again, this doesn’t just mean food. Any product that people run out of has good potential for longer-term sales because your customers have to keep coming back to buy more. This contrasts with items most people buy once or just a handful of times during their lifetime. 

A wrench can last years before it gets worn out. Art is a harder niche because people can only fit so much art in their homes. That isn’t to say these aren’t good niches to consider.

Again, this is something to incorporate into your thought process as you plan selling products online.

In general, you’ll be happier selling from your own online store than on Amazon or other online marketplaces, and here are the main reasons:

• There’s no competition from other products on the same page, right next to yours.
• You’ll have less concern about the price of the competition.
• You’ll benefit from more freedom — Amazon can change their terms, delist you, or increase their fees with no warning.
• There’s more customer loyalty and a better chance to build brand recognition.
• You’ll have the ability to grow without limits.
• You’ll own all your customer information (not some third-party site) — a very valuable asset the larger it grows.

While it may be easier to start selling online using a site like Amazon because of the pre-existing infrastructure and higher initial traffic, you’ll quickly discover that the advantages of having your online store outweigh whatever Amazon can offer, especially regarding long-term growth.

Another option is to do both. Yes, you can sell on more than one platform at the same time — this is called a multichannel strategy. Marketplaces can be integrated with your WooCommerce store so that you’re selling in two places from the same set of inventory.

Your products, in part, determine who your audience is. But you have a few additional considerations. You can choose to sell products to people based on a variety of attributes, such as:

• Demographics like age or gender.
• Occupations.
• Life situations, such as people with kids, retirees, or singles.
• Socio-economic status.
• Ethnicity.
• Location — countries, states, provinces, regions, or cities.

You can also choose to sell to businesses in B2B (business to business). This is where wholesale fits, but any online store can sell trending products to other businesses, depending on what they sell. 

Your target market will emerge from whichever products you sell, and it can change and adapt over time. But when you just start selling online, decide who your potential customers will be and build from there.

The highest-margin online products are non-physical products. Information products such as online courses, memberships, online coaching groups, and even ebooks require no inventory, or manufacturing, and typically only one-time or minimal production. Once the product has been produced, you can sell the same item to as many people as will buy it. 

Software products could also be included in this category, though the development process involves a lot more people than the products listed earlier and may require continual software updates, which pushes up the costs of production and lowers the margins. But if your software takes off and gets widely adopted, that too has very high margins.

As mentioned earlier, you can begin selling products from home more easily by dropshipping because you avoid the need to store and manage inventory. 

A dropshipping business has a number of advantages, such as relatively low startup costs, no warehouse overhead, less risk, and fewer staffing requirements. However, gaining a foothold in the marketplace can be harder, and you need more control over your products. 

See more pros and cons of dropshipping, and learn more about getting started. 

You can also visit actual dropshipping suppliers and see how they work and what they offer. 

Two of the biggest dropshipping supplier sources are AliExpress and Spocket.

If you want to sell online using dropshipping, your online store will work differently than a typical online store. Here’s how to set up a dropshipping store.

The answer to this depends, in part, on which type of online business model appeals to you. 

A dropshipper doesn’t need to manage inventory or develop a product. You’re selling pre-existing products. You might have to develop the brand, and you will certainly have to create the marketing and the online store. But you don’t have to come up with actual product ideas.

This is likely true for wholesaling, too. If you want to work with wholesalers, you might become a link in the chain to businesses that need those products.

Another country might have a big wholesaler with a huge product warehouse. 

You can buy their product in bulk, mark it up, and become a local wholesaler to your city, state, province, or region. 

Again, you wouldn’t need to create a product using this approach.

A print on demand company isn’t creating the ‘canvas’ for their products, but they will create the customization that makes people or businesses want to buy from them. So, in this case, you need the creativity to develop your own style, artwork, technical skill, or whatever type of customization you’re offering. 

You need to know how to work with suppliers who can provide the canvases for your products, be they shirts, mugs, pens, notebooks, water bottles, or anything else you want to offer in your ecommerce store.

If you’re manufacturing your own products, the answer becomes much more complicated. If you’re making food, where will you get the ingredients, assuming you have developed recipes already? If you’re making some other product, you’ll need to source the raw materials and create a manufacturing process. 

If your product is software or a digital information product, you must code, write, and design it. 

But before developing a new product — especially one with higher upfront costs — you might want to consider doing some market research to see if there’s demand for your idea. Let’s spend some time talking about that.

How do you find out what products are in demand in other online stores? Here are four good methods to identify trends, verify your best ideas, and set a strong foundation for selling high demand products.

1. Use Google Trends for online product research

Google Trends is a powerful tool for tapping into consumers’ minds. If you already have potential products in mind, it allows you to search for keywords and see how much interest exists in those products. 

Perhaps more fascinating, you can draw conclusions and inspiration from how consumers’ searches vary more broadly. For example, various Google research from the past couple of years reveals some interesting insights:

People are doing more product research

Consumers are thinking carefully about what to spend on: 32% say they’re doing more research before purchasing products than they were previously. They’re specifically researching the best time to buy items, which shows that they’ve become wise to price fluctuations. 

The quality of items is now equally as important as value (deals and promotions)

In Google’s transcript of their 2023 trends video, they said, “When we ask people what are the most helpful things brands can communicate as they make decisions about items they’re considering purchasing, the quality of an item was selected as often as deals and promotions, by 46% and 45% of people, respectively.”

People are traveling

Travel-related searches are up significantly as people continue to make up for lost time suffered during the pandemic. Searches for the “best travel pillow” were up 145%, “airline reviews” 70%, and “best credit cards for travel” 30%. If your product can be used in the context of travel and exploration, or you can position it to be, you can take advantage of this rise in interest. 

The economy will always affect online sales trends

People are feeling the impact of economic uncertainty. 

On the other hand, consumers are also increasing searches related to saving money and stress management. The economic future remains uncertain, and people are preparing accordingly. “Cheap alternative to” saw a 30% increase, and “how to save money” saw a 50% jump.

Similar increases were seen for searches related to stress management and burnout symptom-related searches rose 85%.  

If you’re starting your first online store or looking to grow your existing presence in the years to come, be sure to read Google’s report on the future of retail. It outlines how consumers search for products across multiple channels and ditch brand loyalty for personalization. 

And when you’re ready to start selling your new products, WooCommerce stores have access to Google Listings & Ads. This extension helps you reach millions of shoppers across Google with free product listings and an enhanced, simpler advertising experience for optimal marketing performance. 

How to use Google Trends for product research 

To use Google Trends, begin by clicking on the Explore tab after you reach the main page.

Then, type in a product category or other relevant search term to your product idea. 

Location trends

For example, when you type “yogurt” into Google Trends, it shows interest in yogurt based on location. You can narrow the location from states to large metro areas to cities and find which places have shown the highest interest in yogurt.

This sort of information might be valuable if you initially wanted to target particular areas. Go where demand is greatest.

Popular terms

Next, it will show related queries that have a high search volume. For yogurt, Google Trends listed things like “Greek yogurt” and “frozen yogurt”. This tells you the most popular search terms related to the product category. 

New trends

You can also select rising search volume and see which terms have gained the most traffic recently. For yogurt, the top rising search queries were “coconut cult yogurt,” “yogurt bark,” and a handful of others. 

So, these terms reflect what you might consider the cutting edge of the yogurt industry. And you won’t likely find those at the supermarket.

The “rising” terms give you emerging products that are starting to catch on. 

These might be good products to start selling online, so you can ride the wave up as the product becomes more popular. However, they could also be risky if the fad fizzles too fast.

Related topics

Next, Google Trends will show you related topics. These are terms that don’t include yogurt but are related to it in some way, such as “protein—nutrient.” 

Here, you’re looking at potential ideas for additional product lines or new markets that might be interested in products from your ecommerce business. 

The Greek yogurt surge of the last decade probably relates, in part, to the demand for alternative protein sources that are high in nutrients.

This appeals to a certain type of consumer.

What else might they be interested in besides just yogurt?

2. Use Amazon for online product ideas

You can use Amazon without selling through Amazon. Much of their data is right there for all to see, and you can use it to explore popular and trending products and categories.

Here’s how to find products to sell using Amazon sales data:

Movers and shakers

Begin by going to Amazon’s Movers and Shakers section. This shows products with the largest sales increase for top selling items in a particular time period. So it’s comparable to the rising queries in Google Trends, except now we’re looking at actual products, not search terms. 

Looking at the movers and shakers for just one day isn’t probably that valuable because these lists change constantly. But if you checked in with this every day for a few months, focusing on just a couple of product categories that interest you, you would begin to observe patterns and trends. 

• Do any products or brands consistently show up?
• How do things like seasons and holidays affect which products appear here?

Subcategories

On the same page, the next thing to try is to click on a main product category, such as “baby.” A new set of headers will appear with subcategories, such as strollers, nursery, clothing, and toys.

If you click on those, the categories break down even further. 

You can use this to narrow down your product offerings to very specific categories, much like we talked about earlier when discussing color-changing coffee mugs for cat owners. 

What do you do here?

See what’s selling. Study their packaging and brand names.

Read marketing and product descriptions. Read reviews and see what buyers like about these products and where they fall short.

If you can identify ways these products are not serving customers — missed opportunities — you might be able to develop products to sell online that meet those unmet needs. 

Best seller ratings (BSR)

Amazon uses a metric called the BSR to help online sellers and buyers better understand how well these items sell. 

So this gives you a sense of the quantity you might be able to sell — on Amazon, at least. And, of course, you have to be careful with data like this because it depends on several factors like pricing and product category.

These sales won’t just happen because you chose that category. 

But you get a good handle on the demand for these products based on their BSRs. 

The broad product categories that consistently experience the greatest demand on Amazon are home and kitchen, health and personal care, sports and outdoors, and beauty. 

3. Tap into TikTok for online product trends

TikTok has become so impactful to consumers that users openly embrace their finds with the incredibly popular hashtag #TikTokMadeMeBuyIt — this now has nearly 17 million posts.

It’s a treasure trove of new ideas and a great place to start your research to gain a competitive advantage. 

TikTok also has some amazing resources for merchants, detailed in our latest TikTok marketing guide. You can view top products and filter results based on location, product categories, and more.

You can also use the search function to find more specific results. 

TikTok’s online shopping insights

TikTok also has a new insights portal that details behaviors by generation, location, industry, and more. 

Once you’re ready to make your products the next big thing on #TikTokMadeMeBuyIt, WooCommerce store owners can take advantage of the TikTok for WooCommerce extension. 

This syncs your store inventory with TikTok to automatically help you create ads without needing a professional designer or video team.

An advanced tracking pixel can help you maximize your return on ad spend and quickly find an audience eager to snap up your new product.

4. Let the results guide your online product selections

Beyond sources like Google Trends and Amazon, you can start with basic search engine queries and let your research guide you. 

Look for sales statistics related to your product categories of interest. You should check sources and dates to ensure that what you’re reading is relevant and accurate, but there are stats for just about everything that can help you find trending products online.

It’s all about the specifics of searching online

For example, searching for “kitchen sales statistics” will turn up a lot, but it won’t be very useful because the term is so broad.

Do you see why having a more defined, profitable niche is so important?

It comes up over and over again. 

Instead, search for narrower terms like “food storage container sales statistics”. Or substitute “data” for “statistics.” That narrower term will be more useful for someone looking into selling those types of products.

5. Use Amazon with other strategies for the best results

A good strategy is to first use Amazon to identify narrower product categories and then search for sales stats for those terms online. See where it leads you.

You can also consult industry sites and associations in your chosen industry or that serve your target audience. They’ll often sponsor research and reports that you can use to guide your product exploration. 

Trends and statistics are just one part of it. You’ll want to dig further.

What sorts of things could you research?

Here are a few recommendations:

• Demand. Use Google Trends and BSRs on Amazon to get a sense of this.
• Market size. Sales stats and search queries give a good idea for this, too.
• Economic indicators. What income demographics will your best products appeal to?
• Location. Google Trends again can help with this if you plan to sell to particular locations.
• Market saturation. Is there already too much competition? Is there room for another option?
• Pricing. What are people paying for products related to your idea?

Qualtrics recommends focusing research on one of four possible areas:

• Consumer. Current or past customer behavior
• Company. Your product, service, marketing campaigns, pricing, etc.
• Competition. The effects of your products on others in the market
• The industry overall. Where it’s headed and where it’s been

Conduct primary and secondary market research 

Primary research is anything you conduct yourself — actual interviews, surveys, product testing, focus groups, and other data collection methods. 

Secondary research refers to any existing data that you find and use. Searching online for sales statistics is secondary research. Look at government sites like the Small Business Association, which has all sorts of data. 

As you probably noted immediately, secondary research is much easier, but primary research will be more informative because it will be specific to your ideas and goals. 

Digging into primary research — questions to ask

Hotjar posted a good example of primary research, including a case study of a real company that researched one of their existing products. 

They recommend five good questions to ask if you get a chance to interview people as part of your research:

1. Who are you, and what do you do?
2. How do you spend your day?
3. Do you ever purchase this type of product or service?
4. What problem were you trying to solve, or what goal were you trying to achieve through that purchase?
5. Take me back to the day when you first decided you needed to solve this problem or achieve this goal.

This line of questioning helps expose the thinking and motivations behind purchase decisions. 

Investigate competitor search traffic 

Another strategy uses SEO tools such as Ahrefs, Moz, or Buzzsumo. 

Want to see which websites are drawing traffic from search terms and keywords related to your product ideas and categories? 

These services will show you. You can see actual data for impressions and clicks related to all sorts of search terms and PPC advertising data your competition may be using. 

Dig a little deeper

To be clear on these terms, an impression occurs when a search result appears after a query, and a click is when the user clicks on that search result. So impressions are always higher than clicks.

The same terminology applies to PPC (pay-per-click) advertising.

This information is useful for several reasons, not all related to market research.

For example, you’ll know something about your competition and what you’re up against for attracting organic or paid traffic. 

But you’ll also get good insights into what your potential customers search for and click on. You’ll see which search terms seem to get a greater response.

That indicates demand. 

And to be clear, these are paid services. But if you’re just getting started and don’t want to overspend, you can subscribe for just a month or two, conduct all your initial research, and then unsubscribe until you need it again.

Okay, so do you want a few examples of products to sell online?

Remember, any list presenting the best products to sell online is just a snapshot. So the greater value is in what you’ve already read — how to determine what makes a good product to sell, spot trends, compare products, different ways to sell online, and all the rest. 

What about broader online selling trends?

Broad online selling trends hold up over time. If you recall, Amazon reports consistently solid sales for these product categories:

• Home and kitchen
• Health and personal care
• Sports and outdoors
• Beauty

Here are a few specific examples:

Reusable water bottles — A steadily growing trend across categories

In an era of heightened environmental consciousness, reusable water bottles have emerged as more than just functional accessories — they’re a lifestyle choice. Let’s explore the trend and how sellers can capitalize on this eco-friendly movement.

A few facts about reusable water bottles

The global reusable water bottle market exceeded nine billion USD in 2023 and shows consistent growth. 

In 2024, over 60% of US adults owned a reusable water bottle, translating to approximately 155 million people. That still leaves around 103 million US adults who have yet to embrace this eco-friendly trend, and many folks with water bottles purchase novelty ones or additional ones as gifts.

Consider the following products:

• infuser bottles
• double-walled-insulated bottles
• kids’ bottles (in fun shapes or with spill-proof lids
• sports bottles
• collapsible bottles for travelers

Natural health and personal care products are rising fast

A quick look across TikTok, Amazon, and Google Trends reveals unique natural options continually near the top of the list. These types of products capitalize on the natural supplement and personal care market. 

The global herbal medicine market is expected to reach $437 billion by 2032. Herbal medicines, created from all parts of the plant, are increasingly preferred by consumers for health maintenance and treatment. 

The global natural health supplement market is expected to triple, growing to a staggering  $121.76 billion by 2034. These numbers highlight the rising demand for plant-based solutions and better health alternatives.

Rosemary oil and water

For instance, rosemary oil and water are associated with haircare and personal skincare products. If you look at Google trends, you’ll see rosemary oil is still a current trend.

Ashwagandha-infused water

Another exciting example tied to the supplement market is Ashwagandha-infused waters, a trend that surfaced on TikTok recently, with videos viewed over 30 million times. Ashwagandha is already found in supplements, foods, beverages, and sports nutrition products and may offer various health benefits. The global market for Ashwagandha extract is projected to expand to $1.15 billion by 2028, so the trend isn’t going anywhere.

Consider the following products: 

• Rosemary oil, for cooking or as a hair supplement
• Ashwagandha-infused waters
• Ashwagandha gummies
• Rosemary water or dried herbs for do-it-yourself audiences

These are just examples of herbs and supplements which can be utilized to create other product offerings. Most of these fall under skin and personal care products, holistic health, and natural care products and supplements. 

Pet supplies

Nearly 70% of U.S. households are pet owners. The online pet market is a consistent, solid product category because people need to replace toys and accessories, in addition to food, regularly. 

Social media influencers play an increasingly-important role in promoting pet products. You can attract your own customers by creating entertaining or valuable content for your ecommerce business.

Then, encourage visitors to take a look!

Consider the following products: 

• Pet beds
• Dog toothbrushes
• LED dog collars
• Biting toys

Shapewear

Shapewear is growing in popularity. Unlike many short-lived clothing fads, shapewear serves a practical purpose. It’s designed to be comfortable and stylish while helping people feel better about how they look in their clothing. 

The material used for modern shapewear is lightweight and easy to ship. Here are some of the options that fall into this category:

• Control slips
• Leggings
• Bodysuits

For some, this is sportswear and they wear it at the gym or while exercising outdoors. Its versatility and practical use has made it a mainstay in modern apparel.

Home and kitchen

Although the shelf life may be longer, people are always looking for new ways to cook, organize, and store things in their kitchens. 

You can always count on a steady stream of buyers as young people move out from their parents’ homes, get married, start families, buy first and second homes, and live their lives. 

Kitchen and home supplies, accessories, utensils, and storage options will always be in demand, regardless of the buyer’s age. 

A few examples of home and kitchen products to sell online:

• Non-slip kitchen mats
• Silverware sets
• Drawer and cabinet organizers
• Drying racks
• Brooms and dustpans

Researching and finding the best products can seem daunting, but you don’t have to go it alone!

Sell on WooCommerce

To learn more about launching a successful online business, see the features included with WooCommerce.

It integrates seamlessly with WordPress and offers a range of plugins and extensions to help with online selling, marketing, payment processing, coupons and deals, accounting, search engine optimization (SEO), and other tools to help run your shop.

You’ll have everything you need to launch a successful online store, curate a compelling product lineup, and effectively market your offerings. 

As the ecommerce landscape evolves, WooCommerce’s dedicated team ensures you’ll always have access to the latest features, integrations, and industry best practices. Whether you’re just starting to explore product ideas or ready to take your business to new heights, this robust platform provides the foundation for sustainable growth and profitability.

Ready to set up a new online store? Check out this comprehensive guide to start selling online.

About

Luke Marr