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Happy WooCommerce Day

Written by Brent MacKinnon on July 28, 2020 Blog.

Say hello to WooCommerce Day: A day to give back to the incredible WooCommerce community and to celebrate all the store owners, site builders, extension developers, partners, friends, and families at its core.

For its inaugural year, we’re keeping the celebration simple: we’re offering 40% off everything in the Marketplace. What better way to show our gratitude than making it easier for people to enjoy more Woo in their lives?

Our mission is to democratize commerce

Democratizing commerce means making selling and earning online accessible to all, regardless of income, technical capability, language, geography, race, gender, or age.

We believe that if we democratize commerce, it will unlock economic opportunity across the world. We believe merchants should have the freedom to build what they want and do what they choose with their data. We believe that WooCommerce, the largest ecommerce platform, is in the best position to make commerce available to all — and we’re just getting started. 

Community comes first

The generosity and resourcefulness of the WooCommerce community is what sets us apart from all other ecommerce platforms. Take it from our community lead, Jonathan Wold:

“When I first started in the WordPress ecosystem, it was the community that embraced me, that inspired me, that answered my questions, and empowered me to create.”

Others have had similar experiences in WooCommerce meetups and gatherings the world over. People are investing their time and energy as volunteers to inspire fellow entrepreneurs and to empower them to contribute to the open web.

Introducing: WooCommerce Day

WooCommerce Day is a celebration of the WooCommerce community as we continue on our path to democratize commerce. We’re taking today to focus on three big ideas: Inspire, Empower, and Include.


As community organizers and members, we have the opportunity to inspire each other. Through stories, ideas, and examples we can offer hope and inspiration to entrepreneurs.

Looking for inspiration? Check out our Customer Showcase to see how other community members have found success with WooCommerce.


When people feel inspired, they want to learn and grow. We can educate other community members, equip them with the tools they need, connect them with the necessary resources, and empower them to move from inspiration to action.

Not sure where to start? How about here: our Introduction to eCommerce for WordPress Guide is a great resource to get anyone started with Woo.


We will work continuously to build a diverse community that enables us to connect with everyone — in their language, in their region, and at their level of capability.

Want to get involved? Learn more about upcoming WooCommerce Meetups, or even host a meetup yourself!

Whether you’re new to WooCommerce or have been in the community for years, WooCommerce Day is a celebration of you and the great work you’re doing. Leave us a comment below and let us know what you’re working on!