Say hello to Woo.com

Today, officially known as Domainween (but literally only by me), WooCommerce.com became Woo.com. If you’re reading this (which I can only assume you are), you’re already living in this brave new world. Woo.com is now the home for all things Woo: our platform, marketplace, agency program, partnerships, and more.

Why Woo? Why now?

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“Woo” is how many loyal customers have referred to us for years. And now we’re leaning into that name for our company and brand. It’s a fun, punchy name that shows how excited we are to empower success for merchants and developers. Switching to Woo.com is part of this larger strategy.

The move to Woo also allows us to standardize and streamline the names of our products and services. For example, we recently renamed WooCommerce Payments to WooPayments, and we’re gradually changing other product names to support this simplified naming system and better connect our core software, extensions, and programs.

So what do I call you?

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You can call us Woo, WooCommerce, Their Supreme Wooness — whatever you’d like. But if you want to be specific:

  • Woo is how we refer to the brand/company.
  • WooCommerce is the open-source ecommerce platform for WordPress — Woo’s core product.

Will anything else be changing? Will everything still work the same? Change is hard?

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Don’t be scared. We’re tackling all of the technical changes required on our side:

  • Any changes to extension names will be automatic and should require no action.
  • Woo merchants may see a note about the domain name change in their dashboard or emails, but no action should be necessary.
  • Woo’s partners, vendors, and developers have already prepared for the change.

What if I’m having an issue?

Let us know! Reach out to our Happiness Engineers, and they’ll be happy (no pun) to help.

Welcome to Woo.com!

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We hope to see you around for all things related to WooCommerce, the Woo Marketplace, our Woo Partner program, documentation, support, and much more.

David Callaway Avatar

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15 comments

  1. Woot! Woot!

    CoSpark
    October 31, 2023
    • xin chĂ o

      tran van phuong
      November 15, 2023
  2. Woo…w! 🎉

    WPGIZ
    October 31, 2023
  3. It’s been a long time coming! What an exciting change.

    Dwain
    October 31, 2023
  4. Hi, Woo!

    Desainew Studio
    November 1, 2023
  5. Woooke.

    Tas Spunbond 085741969614
    November 1, 2023
  6. Hello Woo

    Tayo
    November 1, 2023
  7. Wow! Woo is Working Wonderfully! 🎊

    Laxmikant Bhumkar
    November 2, 2023
  8. Interesting change.

    Vladimír Juroško
    November 6, 2023
  9. No change for me… you have always been WOO

    imyy4u
    November 8, 2023
  10. From all of us at DesignStack we welcome the branding change! Good luck!

    DesignStack
    November 14, 2023
  11. Woo ho!!! Exciting times!

    JC
    November 15, 2023
  12. Woo hoo!

    leslie dean brown
    November 16, 2023
  13. Hello Woo !!!

    Hitendra
    November 24, 2023
  14. It’s a belated congrats on this. And a very big WOO!

    BobWP
    November 29, 2023

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